Ibiciro bya Digital Tagi kububiko bwimyenda: Igitabo gifatika cyo kugura

Ibirango bya elegitoronike (ESLs)kugurisha imyenda bikemure muburyo butaziguye. Ihujwe na platifomu nkuru, bavugurura ububiko - ubugari mu masegonda - badakora ku kintu kimwe. Ariko ntabwo aribisubizo rusange, kandi ibicuruzwa byabacuruzi bikunda gusiba ibibazo abadandaza bakeneye ibisubizo mbere yo kwiyemeza gushora ibyuma byinshi -.

Aka gatabo karimo ibiciro bya digitale bitanga mubyukuri, aho ibintu byihishe biri, nuburyo bwo gusuzuma sisitemu kubidukikije byimyenda.

Impamvu ESLs zisanzwe zidakorera imyenda

Benshisisitemu yububiko bwa sisitemubyashizweho mububiko bwibiribwa nibikoresho byububiko, aho tagi iguma ihagaze kumurongo wikiguzi kandi ibicuruzwa bicara imbere yacyo. Iyo mikorere yumubiri ntabwo yimura kugurisha imyenda.

Mu iduka ryimyenda, tagi igenda hamwe nimyenda kugiti cye. Zifata mugihe gikwiye, zimuka hagati yerekana, kandi zikeneye kumanikwa kumanikwa cyangwa gukata kumurongo. Intego - sisitemu yubatswe kuri konte yimyenda kuriyi. Niba urimo gusuzuma abacuruzi, iri ni ryo tandukaniro ryambere ryo kugenzura: mubyukuri ibyuma byakozwe muburyo bwo guhuza imyenda, cyangwa iyi ni ibiribwa ESL igurishwa ku isoko ritandukanye? Ikirangantego gifatanye nabi, gisa ninganda kuri premium rack, cyangwa kongeramo uburemere bugaragara kumyenda yoroheje nikibazo cya UX gihuza ibihumbi n'ibihumbi SKU.

Ibyo Ibiciro bya Digitale bishobora kwerekana

Ukurikije sisitemu, tagi irashobora kwerekana ibiciro biriho nibigurishwa, SKU nubunini bwamakuru, kubara ibicuruzwa byamamaza, QR code ihuza paji y'ibicuruzwa byagutse, hamwe na NFC imikoranire yo kwizerwa cyangwa kugenzura akazi. Agaciro keza ka buriwese biterwa nurubanza rwawe - butike ifite SKU 200 ikeneye ubushobozi butandukanye numurongo ufite 4000.

NFC ntabwo isanzwe muri sisitemu zose kandi mubisanzwe isaba ibyuma bya premium tag. QR code, bitandukanye, irashobora kwerekanwa muburyo bwa tagi ubwayo kandi igahuzwa na URL iyo ari yo yose - nta byuma byongeweho bisabwa. Kuri benshi muri - kubika amakuru gukoresha imanza, QR irahagije.NFC yongeraho kanda - ishingiye ku mikoranireudasabye umukiriya gufungura kamera, ifite akamaro murwego rwo hejuru - ibidukikije aho umuvuduko ariwo wambere.

Urubanza rukora: Aho Agaciro gasobanutse

Amasaha y'abakozi yazigamye kuri cycle yamamaza nukuri kandi arapimwa. Urunigi rwimyenda rukoresha ibintu bitatu byingenzi byerekana buri mwaka - kurangiza - ya - yo gukuraho ibihe, hagati - kuzamura ibihe, no kugurisha flash - bishobora kumara abantu 15-25 - amasaha kuri buri cyiciro kuri buri cyerekezo cyo gusimbuza label. Ahantu icumi, ayo ni amasaha 150-250 yumurimo ushobora kugenerwa abakiriya - bahura nakazi.

Kubacuruzi ba omnichannel bose, inyungu yo guhuza nayo irahambaye. Iyo igiciro gihindutse kurubuga rwawe, muri - ibirango byububiko bigomba guhita bihura. Ubwiyunge bw'intoki bivuze ko akenshi butaba - naibiciro bitandukanye kubitabo bitera ingaruka zo kubahiriza no guterana amagambo kubakiriya. Ibirango bya digitale bihuza na POS yawe cyangwa e {{1} platform urubuga rwubucuruzi rukora ibi byikora.

Erekana Ikoranabuhanga: E - Ink na LCD

Ubwinshi bwimyenda yo kugurisha ESLs ikoreshae - wino yerekana. E - wino irasomeka cyane mugihe cyumucyo, ikoresha ingufu nkeya (ubuzima bwa bateri yimyaka 3-7 isanzwe ikoreshwa mugucuruza bisanzwe, nkukoInk Ink), kandi biraramba bihagije kugirango bikemure imyenda ya buri munsi. Bisanzwe e - wino ikora mwirabura, umweru, numutuku - ihagije kubiciro ninyandiko yibanze yamamaza.

Ibara e - wino iraboneka kuri premium. Kububiko bwimyenda myinshi, hejuru - itandukaniro ryirabura - na - cyera birasomeka neza. Mbere yo kwishyura ubushobozi bwamabara, baza niba ikibazo cyawe gikoreshwa rwose. Kuri tekinike - impande cyangwa kwerekana imbonerahamwe ya porogaramu,LCD ya ecrantanga ibara ryuzuye kandi byihuse kugarura ibiciro kubiciro byo gukoresha ingufu nyinshi.Kuvugurura igipimo cyingenzimubidukikije aho ibiciro bihinduka inshuro nyinshi kumunsi.

Guhuza: BLE na Wi - Fi na Sub - GHz

Porotokole eshatu zidafite umugozi ziganje ku isoko, kandi gucuruza ni ukuri.Gusobanukirwa itandukaniro riri hagati ya BLE, Wi - Fi, na sub - GHzmbere yuko abadandaza demo ari igihe cyakoreshejwe neza. Umutwe utandukanya:

• Sub - GHz (radio yihariye):Urukuta rukomeye, gushushanya imbaraga nke, kwizerwa mubidukikije bya RF nkibigo byubucuruzi. Irasaba ibikoresho byabugenewe byabugenewe byashyizwe mububiko -. Kuvugurura umuvuduko mubisanzwe ni iminota 5-30 kugirango ubone ibicuruzwa byuzuye - byihuse bihagije kubikorwa byinshi.
• Ingufu nke za Bluetooth (BLE):Byihuta kuri - tagi ivugurura (amasegonda kugeza kumunota), intera ngufi isobanura ingingo nyinshi zo kugera mububiko bunini. Ikora neza muri boutique ntoya.
• Wi - Fi:Kuvugurura byihuse, ariko gukoresha ingufu nyinshi bigabanya igihe cya bateri kandi protocole irasabwa cyane kubikorwa remezo. Ibyiza bikwiranye nigiciro cyingirakamaro gisubiza ibiciro byabanywanyi mugihe nyacyo.

Emeza kandi: bigenda bite iyo umurongo wa interineti wabuze? Muri sisitemu nyinshi, buri tagi ibika ibintu byanyuma yakiriye kandi ikomeza kuyerekana kugeza igihe ihuriro ryagarukiye. Ntukibwire ko - ubyemeze neza.

Ibyo Mubyukuri Bitwara - nuburyo bwo Kubara ROI

Kuri - ibikoresho byigikoresho cya e - wino ESLs mubisanzwe biva kuri$ 3– $ 8 kuri tagikubirabura bisanzwe - na - kwerekana cyera, $ 8– $ 15 kumabara e - wino. Uruhushya rwa porogaramu ikora hafi $ 200 - $ 800 buri kwezi kubito bito kugeza hagati -. Kwinjiza no guhuza POS - mubisanzwe bisaba akazi ko kwiteza imbere - irashobora kongeramo $ 3000 - $ 15,000 cyangwa arenga bitewe na tekinoroji yawe.

Intangiriro ya ROI:amasaha y'akazi yasimbuwe ku mwaka cost igiciro cy'isaha, wongeyehoyagabanije ibiciro bidahuye × ibiciro kuri buri kintu, wongeyehoimpapuro no kuzigama ibikoresho ku mwaka. Kumurongo icumi - urunigi rukoresha ibintu bitatu byingenzi byerekana, kuzigama abakozi byonyine bikunze gushimangira ishoramari ryibikoresho mumezi 18-24.Kubara ROIIrashobora kugufasha kwerekana icyitegererezo cyibiciro byihariye.Uku kugabanukaikubiyemo icyo igiciro - igiciro kirimo.

Ikibazo cyo Kwishyira hamwe - n'impamvu bifite akamaro kuruta ibyuma

Inkomoko ikunze kugaragara ya post - ibibazo byo kohereza hamwe na sisitemu yibiciro bya sisitemu ntabwo ari ibyuma - ni uguhuza. Niba sisitemu idahuza neza na POS yawe hamwe na platform ya inventure, automatike yerekana ishoramari ntikora, kandi warangiza ufite verisiyo ihenze yimikorere yintoki wagerageje gusimbuza.

Mbere yo kwiyemeza ibyuma byose, baza abacuruzi byumwihariko:

• Ni ubuhe buryo bwa POS na ERP ushyigikiye kavukire, kandi busaba akazi ko guhuza ibikorwa?
• Ni ubuhe buryo bwo kwishyira hamwe busa busa, kandi bifata igihe kingana iki?
• Urashobora gutanga urutonde rwumucuruzi ukoresha sisitemu yihariye ya POS?
• Ninde uyobora kwishyira hamwe niba hari ikintu kimennye - twe, wowe, cyangwa umufatanyabikorwa wa gatatu -?

Ibyiringiro rusange kubyerekeranye no kwishyira hamwe ntibihagije.Kugereranya abakora ESL kubwimbitse bwimbitse- ntabwo ari ibyuma byerekana gusa - niho isuzuma ryukuri ribera. Niba umucuruzi adashobora kuvuga references ukoresheje POS yawe yihariye, fata ibyo nkibendera ritukura.

Ni ubuhe buryo butandukanye bwo gucuruza bugomba gushyira imbere

Imyambarire yihuse na High - Iminyururu

Aha niho ibiciro bya digitale bitanga ikibazo cyibikorwa byoroshye. Ubushobozi butari - bwo kuganira ni ivugurura ryihuta ryogukwirakwiza, guhuza POS gukomeye, hamwe nubuyobozi bukuru bwizewe ahantu hose.Gucuruza ESL ibisubizoyubatswe kubidukikije shyira imbere ibyo biranga. Uruganda runini rwa Walmart - igipimo cya digitale ya digitif label- isosiyete yavuze kumugaragaro nkumurimo - gahunda yo kuzigama - ni urugero rugaragara rwubu buryo ku gipimo.

Boutique Yigenga

Kubikorwa bito, imibare ya ROI isaba kugenzurwa cyane. Amasaha y'abakozi yazigamye kuri buri cyiciro ni mato, kandi ikiguzi cyo hejuru gikwirakwizwa mubintu bike. Icyifuzo gifatika: koresha umuderevu windege kumurongo umwe wububiko muminsi 60-90 mbere yo koherezwa byuzuye. Sobanura ibipimo by'intsinzi mbere yuko utangira - amasaha yabitswe kuri buri cyiciro, kugabanya ibiciro, kugabanya abakiriya hamwe na QR biranga - hanyuma ubipime.

Imyambarire yimyambarire kandi nziza

Kubacuruza ibintu byiza, uburambe bwabakiriya akenshi butwara uburemere burenze imikorere myiza. Ikirangantego kigaragaza ibirango byerekana inkuru, ibicuruzwa byerekana ibicuruzwa, cyangwa serivisi zabakiriya byihariye birashobora kuzamura ibyiyumvo byububiko - ariko gusa mugihe igishushanyo mbonera cyanonosowe bihagije kugirango kibe muri ibyo bidukikije. Ikirangantego kitagaragara mububiko buhebuje cyangiza byinshi kuruta impapuro.

Imikino n'imyambarire yo hanze

Abacuruza siporo bitwara ibicuruzwa bifite ubuhanga bukomeye - ibipimo byerekana, ibipimo bingana, tekinoroji yibikoresho - ibimenyetso byimpapuro ntibishobora kuvugana. Ibimenyetso bya digitale ihuza abaguzi nibisobanuro birambuye byibicuruzwa bikemura icyuho cyamakuru yihariye kugura - kugura. Kuri iki cyiciro, ikoreshwa ryamakuru ryerekana ishingiro ryishoramari nkuko imikorere ikora neza.

Gukoresha Umuderevu: Icyo Gupima

Mbere yo kwiyemeza koherezwa byuzuye,kuyobora umuderevunuburyo bwizewe cyane kubibazo byo hejuru bigenzura abadandaza demo ntabwo. Iriba - umuderevu wubatswe agomba gutwikira:

• Igipimo:50-150 SKUs murwego rumwe zirahagije kugirango dusuzume imikorere ya sisitemu nta masezerano yuzuye.
• Igihe rimara:Iminsi 60-90, ikazenguruka byibuze ukwezi kuzuye.
• Intsinzi y'ibipimo yasobanuwe imbere:Amasaha y'abakozi kumunsi wo kuvugurura ibiciro, ibiciro bidahuye kuri POS, ubuzima bwa bateri mubikorwa, igipimo cyo gutsindwa.
• Ikizamini cyo kwishyira hamwe:Shyira ububiko bwuzuye - ivugurura ryibiciro hanyuma upime igihe bifata kuri buri tagi kugirango yerekane impinduka.
• Ibitekerezo by'abakozi:Itsinda rikoresha imiyoborere ya buri munsi rizagaragaza ibibazo byo gukoresha demo itazakora.

Witondere cyane itandukaniro riri hagati yumucuruzi - yavuzweho umuvuduko wo kuvugurura hamwe nukuri - imikorere yisi mububiko bufite inkuta za beto, amagorofa menshi, cyangwa ibyuma byuzuye. Baza ibihe bibi - igihe cyo kuvugurura urubanza, ntabwo ari impuzandengo.

Digitale na Impapuro: Uruhande - na - Uruhande

Kubisobanuro birambuye - kugereranya ibiciro,uku kugereranya gufatika kwa ESL na labels impapuroikubiyemo ishusho ikora mumwaka wose. Umutwe utandukanye:

Ibibazo Bikunze Kubazwa

Ibiciro bya digitale birakwiye kububiko bwimyenda mito?

Biterwa nuburyo ibiciro bihinduka kandi niba ukeneye kubika - ibiciro byububiko bihujwe numuyoboro wa interineti. Kuri butike ifite ibiciro bihamye kandi nta e - ubucuruzi buhari, imibare irakomeye. Kububiko bukora kuzamurwa bisanzwe cyangwa gucunga ibiciro byose, urubanza rurakomeye no murwego ruto. Umupilote wiminsi 60 nuburyo bwizewe bwo gusubiza iki kibazo cyawe.

Ibiciro bya digitale bimara igihe kingana iki?

Ibyuma byinshi byubucuruzi bya ESL byateguwe mugihe cyimyaka 5-10 ikora. Ubuzima bwa Batteri - butandukanye nubuzima rusange bwibikoresho - mubisanzwe bikora imyaka 3-7 kuri e - wino yerekana bitewe nimbaraga nke zabo. Baza abacuruzi kumibare yihariye, ntabwo urwego rwo kwamamaza.

Kwishyiriraho bifata igihe kingana iki?

Kwishyiriraho ibyuma kububiko bumwe - mububiko busanzwe bifata iminsi 1-3. Kwishyira hamwe kwa POS birashobora gufata ibyumweru 2-8 bitewe na tekinoroji yawe hamwe nububiko bwibicuruzwa bihari. Bije igihe cyo guhuza ingengabihe - aha niho hatinda gutinda.

Bigenda bite iyo umurongo wa interineti ugabanutse?

Muri sisitemu nyinshi, buri tagi ibika ibintu byanyuma yakiriye mugace kandi ikomeza kuyerekana kugeza igihe ihuza ryagarukiye. Emeza iyi myitwarire hamwe numucuruzi wese usuzuma - ntukabitekerezeho.

Ibiciro bya digitale birashobora kwomeka kumanika imyenda?

Intego ya sisitemu - yubatswe kumyenda yo kugurisha itanga imiterere yimiterere yabugenewe kumanikwa cyangwa gari ya moshi. Iki nikintu cyingenzi gitandukanya - yemeza ko ibyuma bya tagi byabugenewe byambarwa, ntibisubirwe mubiribwa cyangwa kugurisha ibikoresho.

E - wino iruta LCD kububiko bwimyenda?

Ku birango by'imyenda kugiti cye, e - wino itsindira ubuzima bwa bateri, uburemere, hamwe nuburyo bwemewe kumurika. Kuri tekinike - kuruhande cyangwa kwerekana imbonerahamwe ya progaramu aho ibara ryuzuye cyangwa ibiciro byihuse byo kugarura ibintu bifite akamaro, LCD ikwiye gusuzuma - ku giciro cyibisabwa ingufu nyinshi hamwe nubuzima bwa bateri.

Umurongo w'urufatiro

Ibiciro bya digitale kububiko bwimyenda bikemura ibibazo nyabyo, neza - bisobanuye ibibazo byimikorere: kumenya neza ibiciro, igihe cyabakozi, guhuza abantu bose, no gutandukanya amakuru hagati yibyo abaguzi bashobora kubona kumurongo ugereranije nububiko -. Kubacuruzi bakora promotion nyinshi cyangwa gucunga ahantu henshi, urubanza rurakomeye. Kubikorwa bito hamwe nigiciro gihamye, umuderevu windege asubiza ikibazo neza mbere yo kwiyemeza kwuzuye.

Niki cyerekana niba ishyirwa mubikorwa ryagerwaho ni gake cyane ibyuma - ni ukumenya niba sisitemu ihuza neza na POS yawe isanzwe, kandi niba ikipe yawe ifite ibyo ikeneye kuyikora. Gushakisha kubonekaibikoresho bya elegitoroniki bya label ibisubizocyangwa muganire kububiko bwihariye busabwa,vugana numuhangambere yo guhitamo umucuruzi.