Gucuruza Ibicuruzwa: Ubwoko, Ibisabwa Byubahirizwa, hamwe nibikorwa byiza

Ikirango cyo kugurisha gikubiyemo ikirango cyose mububiko bwibicuruzwa - Ibiranga ibicuruzwa, ibiciro bya tekinike, kumenyekanisha amabwiriza, kode ya barcode, hamwe na ecran ya digitale ivugurura ibiciro murwego rwose muminota. Kubayobozi nububiko, gusobanukirwa icyo buri kirango gisaba n'aho inshingano zo kubahiriza zitangirira nintangiriro ifatika yo kubona ubu burenganzira.

Aka gatabo karimo ubwoko icumi bwikirango abadandaza benshi bakorana, ibisabwa byubahirizwa akenshi bifata abashinzwe umutekano, hamwe nuburyo bwiza bwashingiweho muburyo bwo kwerekana ibimenyetso byananiranye mubikorwa.

Ubwoko 10 bwo gucuruza ibirango

1. Ibirango byibicuruzwa

Kumugereka ku kintu, ibirango byibicuruzwa bitwara ibyingenzi biranga amakuru: izina, ikirango, uburemere cyangwa ingano, hamwe nibiranga ibintu nkibigize, ibikoresho, cyangwa amabwiriza yo kwita. Kubicuruzwa byanditswemo, uwabikoze akora ikirango. Kubicuruzwa byihariye - ibirango, umucuruzi afite inshingano zuzuye - harimo nibintu byose bisabwa n'amategeko. Itandukaniro rifite akamaro kuko Private - label yerekana amakosa ntashobora gusubizwa kubitanga.

2. Ibirango byibiciro

Ibirango byibiciro byerekana igiciro cyo kugurisha hamwe no kuzamura ibikorwa byose. Mu nkiko nyinshi, guhora wishyuza hejuru yigiciro cyerekanwe nikintu kigenga, ntabwo ari ikibazo cya serivisi zabakiriya gusa. Ku bacuruzi bakora promotion kenshi, ibyago byo kuranga mubisanzwe birangira kuzamurwa mu ntera - mugihe ikirango cyagabanijwe kiguma nyuma yuko igiciro gisubiye cyuzuye.

3. Ibirango bya Shelf

Ibirango bya Shelf byicaye imbere yikibanza kandi bigakorera icyarimwe icyarimwe: abakiriya bareba hamwe nabakozi basubiramo cyangwa bakora igenzura rya gahunda. Hagati ya - ingano ya supermarket irashobora gucunga ibirango 20.000 cyangwa birenga kugiti cyihariye, ibi bikaba binini cyane - numurimo mwinshi - ubwoko bwibirango mubucuruzi bwibiribwa.

4. Ibirango bya barcode

Ibirango bya barcode bikubiyemo amakuru yibicuruzwa byo gusikana kuri cheque no mugihe cyo kwakira no kubara ibikorwa. UwitekaSisitemu ya barcode ya GS1- EAN - 13 ikoreshwa ku rwego mpuzamahanga na UPC - A muri Amerika y'Amajyaruguru - ni cyo gipimo cyemewe ku isi. Ikirango cyiza kiranga hano kurenza uko bigaragara: barcode yacapwe munsi yubugari bwahantu hatuje hatuje, kumyanzuro idahagije, cyangwa ikoreshwa kumurongo ugoramye cyangwa igaragara hejuru yananiwe gusikana neza. Buri scan yananiwe itangiza ibarura ritandukanye kandi itinda kugenzura.

5. Ibirango bya QR

Iyo barcode ibitse ibiranga bihamye, code ya QR ihuza nibirimo imbaraga: urupapuro rwibicuruzwa byuzuye, ububiko bwimirire, imiyoborere itunganyirizwa, cyangwa NFC - byafashaga gahunda yo kwizerwa. Abacuruzi bakoresha QR code kugirango bahuze umwanya wibikoresho bifatika hamwe namakuru menshi ya digitale, cyane cyane mugihe ikirango ari gito. Mubikorwa, QR code kumwanya wabigenewe nayo ireka abakozi bakuramo amakuru yimigabane batiriwe bava munzira.

6. Kubahiriza hamwe n'ibirango bigenga

Iki nicyiciro gikunze gusuzugurwa kandi nicyo gifite ingaruka zikomeye. Ibisabwa byateganijwe biratandukana ukurikije ibicuruzwa nisoko. Ingero zisanzwe zirimo:

• Ibiribwa n'ibinyobwa:urutonde rwibigize, imenyekanisha rya allerge, amakuru yimirire, ikimenyetso cyamatariki, nigihugu cyaturutse - bigengwa na EU naAmabwiriza (EU) No 1169/2011
• Ibicuruzwa bivura imiti:ibimenyetso bya hazard munsi ya GHS (Sisitemu yisi yose ihujwe) cyangwa EU CLP
• Imyenda:ibirimo fibre, igihugu cyakozwe, ibimenyetso byitaweho
• Ibyuma bya elegitoroniki:Ikimenyetso cya CE (EEA), ikimenyetso cya FCC (US), kubahiriza RoHS

Abacuruzi bagurisha ibicuruzwa byigenga - ibicuruzwa bitwara inshingano zubahiriza kimwe nababikora - nta nshingano ihabwa uwabitanze. Kunanirwa kugumana ibirango byujuje ibyokurya cyangwa ibyiciro bya shimi birashobora gutuma ibicuruzwa byibutswa kandi bigacibwa amande, ntabwo ari ibirego gusa.

Iki gice gitanga incamake rusange. Baza inzobere mu by'amategeko cyangwa kubahiriza amabwiriza agenga ibyiciro byawe n'ibicuruzwa bikora.

7. Ibirango byo gupakira hamwe nibikoresho

Ibirango byo gupakira bigaragara ku makarito yo hanze na pallets aho kuba ibicuruzwa ubwabyo. Mubikorwa byo gucuruza, bikubiyemo kwakira, gushyira - kure, hamwe nubuyobozi bwo kuyobora. Muri {

8. Ibirango bya elegitoroniki bya tekinike (ESLs)

Ikirango cya elegitoronikigusimbuza impapuro zoherejwe hamwe na digitale ntoya - mubisanzwe e - wino - ihujwe bidasubirwaho na sisitemu yo kuyobora. Iyo ibiciro cyangwa amakuru yibicuruzwa bihindutse, ivugurura ritangwa hagati kandi rigakwirakwira kuri label yihariye, nta gusimbuza intoki.

E - wino ESLs ikoresha imbaraga gusa mugihe iyerekanwa rihindutse. Moderi nyinshi zubucuruzi zigera kubuzima bwa bateri mugihe cyimyaka 3 kugeza kuri 7 bitewe ninshuro zivugururwa, hamwe nibigo bimwe - byiciro byashyizwe hejuru. Kurenza ubuzima bwa bateri, inyungu yibikorwa byingenzi ni igihe: iduka - ihinduka ryibiciro bifata amasaha hamwe nimpapuro birashobora kurangira muminota hamwe na ESLs.

Moderi zimwe na zimwe za ESL nazo zishyigikira NFC, ituma abakiriya basikana tagi kubicuruzwa byongerewe amakuru - ikiraro cyingirakamaro hagati yikibanza cyumubiri nibirimo bya digitale. Kugirango urebe neza uko sisitemu ikora, reba iyi ncamake yaburya ibikoresho bya elegitoroniki bya tekinike bikora.

9. Ibirango bya RFID

Ikirangantego cya RFID (Radio Frequency Identification) ikubiyemo amakuru y'ibicuruzwa bishobora gusomwa mu buryo butemewe nta murongo - ya - yo kubisikana, bikaba ari byo bintu by'ingenzi bitandukanya na barcode. Mugucuruza, RFID ituma ibarura ryinshi - pallet yuzuye yububiko irashobora gusomwa mumasegonda aho kubisikana kubintu. Imyambarire yimyambarire yabonye kwakirwa cyane, aho ikwirakwizwa rya SKU (ingano ninshi namabara yikintu kimwe) bituma ibarura ryukuri rikurikirana kugirango ugabanye - yimigabane -. RFID itwara igiciro cyinshi kuri - ikirango kuruta barcode, bityo urubanza rwubucuruzi rukomeye cyane murwego rwo hejuru - rwerekana ibicuruzwa bifite urutonde runini.

10. Kuramba hamwe na eco - ibirango

Ibirango biramba byerekana ibyangombwa by ibidukikije cyangwa imyitwarire: ibyemezo kama, ibiyikubiyemo, Ubucuruzi bwiza, B Corp, cyangwa ubugome - status yubuntu. Abaguzi bakeneye aya makuru ariyongera, kandi kugenzura amabwiriza yukuntu ibyo birego bigenda byiyongera kuruhande. Umuryango w’ubumwe bw’ibihugu by’Uburayi ugiye kwishyiriraho amabwiriza - muri iki gihe ugenda utera imbere binyuze mu nteko ishinga amategeko - ugamije gusaba ishingiro ry’ibidukikije ku bicuruzwa n'ibirango. Ibidasobanutse neza cyangwa bidasobanutse neza biramba bigenda byemewe n'amategeko kumasoko akomeye. Abacuruzi bagomba gufata eco - ibirango hamwe na disipuline imwe nkizindi label yubahiriza.

Ibisabwa kubahiriza icyiciro cyibicuruzwa

Imbonerahamwe ikurikira irerekana muri make ibyangombwa byingenzi byateganijwe kuranga ibyiciro rusange byo kugurisha. Ibisabwa biratandukanye ku isoko - kugenzura amategeko yaho mbere yo gutangiza muri geografiya nshya.

Inyandiko kumatariki yanditseho:"Ibyiza mbere," "gukoresha na," na "kugurisha na" ntibishobora guhinduka. Inzego nyinshi zigenga zibaha ibisobanuro bitandukanye byemewe n'amategeko hamwe nibibazo bitandukanye byumutekano. Gukoresha ijambo ritari ryo ku bicuruzwa byibiribwa ni ikosa ryo kubahiriza, ntabwo ari amahitamo yuburyo.

Igiciro cyibiceni Bikunze kubura. Inshingano yo kwerekana igiciro kuri buri gice gisanzwe hamwe nigiciro cyo kugurisha gikurikizwa mu bihugu by’Uburayi, Ubwongereza, Ositaraliya, na Leta nyinshi zo muri Amerika ku biribwa n’ibiribwa. Bikunze kwirengagizwa nabacuruzi binjira mu turere dushya cyangwa gutangiza e - imiyoboro yubucuruzi, aho isanduku - ikirango gihwanye ntigishobora kubaho.

Ibirango byimpapuro na elegitoroniki yububiko: uburyo bwo guhitamo

Guhitamo hagati yimpapuro na elegitoronike ya tekinike ni umurimo wubunini bwububiko, ibiciro bigoye, hamwe nubushobozi bwo gukora - ntabwo ari ikoranabuhanga.

Kubacuruzi benshi bigenga, ibirango byimpapuro nintangiriro ifatika. Urubanza rukora kuri ESLs rurashimangira mugihe ihinduka ryibiciro ari kenshi (ibiribwa, farumasi), mugihe amaduka ari manini bihagije kuburyo label yintoki ikora itwara amasaha akomeye yabakozi, cyangwa mugihe ibiciro bigomba guhuzwa nububiko rusange cyangwa sisitemu ya ERP.

Abacuruzi basuzuma ishoramari barashobora gukora binyuze mumibare ukoresheje anIbara rya ESL ROIibyo bintu mubiciro byakazi byubu, igipimo cyamakosa, no kuvugurura inshuro. Kugereranya mu buryo butaziguye uburyo bubiri ukurikije ibintu bifatika, rebaESLs n'ibirango by'impapuro.

Niba utekereza ibyuma byihariye bya ESL,gucuruza ibikoresho bya elegitoroniki ya label amahitamointera kuva ntoya e - irangi ryibiciro kugeza ibiciro binini bya digitale ukurikije imiterere ya tekinike hamwe nibisabwa.

Uburyo bwiza bwo gucuruza ibirango

Ibipimo byerekana ibirango mbere yo gupima

Sobanura imiterere ihamye kuri buri kirango ubwoko - ingano yimyandikire, imirima isabwa, n'umwanya wo gushyira - mbere yo kwaguka mubyiciro bishya cyangwa ahantu. Inyandikorugero zidahuye zirema ububiko bugaragara kandi bigatuma imyitozo igorana. Itegeko ryingirakamaro: niba abakozi babiri batanga ikirango kimwe cyigenga kandi kidahuye, inyandikorugero yawe ntisobanutse.

Kubaka ivugurura ryakazi risobanutse hamwe na nyirubwite

Buri gihinduka cyibiciro, kuzamura kuzamurwa, no kuzamurwa mu ntera - itariki ikenera gahunda yo kuvugurura ibirango bihuye: ninde ubitera, ninde ubikora, nuburyo kurangiza bigenzurwa. Ikimenyetso gikunze kugaragara kandi gihenze cyo gucuruza ni ibirango byamamaza bisigaye mu mwanya nyuma yo kuzamurwa kurangiye - umukiriya ageze yiteze igiciro cyo kuzamurwa kandi yishyurwa igiciro cyuzuye kuri cheque. Gukosora nuguhuza label yo gukuraho itariki yo kuzamurwa mu ntera murwego rwo gutegura, ntabwo ari mugitondo nyuma.

Huza ibyuma byo gucapa mububiko nyabwo

Mucapyi yubushyuhe bwa desktop ikora kubintu bike - ingano yububiko (munsi ya labels magana make kumunsi). Ibidukikije byinshi - ingano y'ibidukikije - ibiribwa, farumasi, ibicuruzwa rusange rusange - byungukira mu icapiro ry’imashanyarazi ry’inganda hamwe n’ibisohoka byihuse kandi bisohoka cyane. Gukoresha ibyuma bya desktop murwego rwo hejuru - ibidukikije bituma habaho ubuziranenge bwanditse butavuguruzanya bigira ingaruka kuri barcode scan kwizerwa mugihe. Niba barcode yawe yogusuzuma kunanirwa kwakirwa cyangwa kugenzura biri hejuru ya 1-2%, icapiro ryiza rishobora kuba umusanzu.

Teganya label igenzura nyuma ya buri promotion

Kugenzura ikirango cyigihe - kugenzura ko ibirango bihari, byemewe, byashyizwe neza, hamwe nubu - bifata ibibazo mbere yuko abakiriya babikora. Ubugenzuzi bufite agaciro ako kanya nyuma yo kuzamurwa kurangiye na nyuma yo gusubiramo gahunda. Urutonde rworoshye rwubugenzuzi rugomba gukubiyemo: ibirango byibiciro byose bihari, ibirango byamamaza byavanyweho cyangwa byavuguruwe, barcode scan ikizamini kuri 10% yikirango gishya cyangwa cyongeye gucapwa, hamwe nibirango byubahirizwa bitangiritse kandi bidafite umutekano.

Gukwirakwiza ibirango inshingano mubikorwa

Kwandika amakosa bikomeza iyo nyirubwite yacitsemo ibice. Kugura bigomba gusobanukirwa nibirango ibicuruzwa byinjira bisabwa gutwara. Ibikorwa birakoreshwa kandi bikomeza. Kwamamaza bitwara kuzamurwa bisaba guhindura ibiciro. Iyubahirizwa ikurikirana ivugururwa ryamabwiriza. Iyo iyi mikorere idashyikirana, ibirango bigwa muri sync muburyo nta shami na rimwe rifata. Kugenera umuntu umwe cyangwa itsinda nka label ya sisitemu nyirayo - hamwe numusaraba - imikorere igaragara - nuburyo bukosorwa.

Kurikirana ikirango - ibirego bifitanye isano nkikimenyetso cya sisitemu

Amakimbirane y'ibiciro nabi no kubura amakuru ni ibimenyetso, ntabwo ari ibintu byihariye. Niba ibirego birenze bibiri cyangwa bitatu byerekeranye n'ubwoko bumwe bwikirango bigaragara mukwezi, ibyo byerekana kunanirwa inzira, ntabwo ikosa ryabakozi. Kwandika ibirego byubwoko, ahantu, na label icyiciro bifata iminota ibiri kandi bigatuma imiterere igaragara mubyumweru.

Amakosa asanzwe yibiranga - nicyo wakora aho

Kureka ibirango byamamaza hejuru nyuma yo kuzamurwa kurangiye.Kubaka kuvanaho ibirango mubikorwa byo kuzamura igenamigambi ryakazi, uhujwe nitariki yo kurangiriraho - ntabwo byakemuwe mugitondo nkigitekerezo.

Kubura ibiciro.Mbere yo kwinjira mumasoko mashya cyangwa gutangiza umuyoboro wubucuruzi e -, genzura ibiciro byibiciro byaho. Bakoresha mubucamanza burenze ubwo abadandaza benshi babitekereza, kandi ntibaboneka kenshi kurutonde rwibicuruzwa byo kumurongo aho ikirango cyumubiri gihwanye kitabaho. Kubijyanye nibibaho mugihe ibiciro byerekanwe ari bibi, rebaingaruka zubuyobozi nigikorwa cyo kwerekana ibiciro bitari byo.

Gupfobya ibyigenga - label yubahiriza inshingano.Abacuruzi batangiza ibicuruzwa - ibicuruzwa rimwe na rimwe bibanda ku gishushanyo mbonera no kubura ibintu bisabwa. Kubicuruzwa byibiribwa byumwihariko, urutonde ni runini kandi rutandukana nisoko. Gusubiramo kubahiriza mbere yo gucapa ikimenyetso - off niyo nzira yonyine ikora.

Kwemerera ubuziranenge bwa barcode gutesha agaciro.Ibirango byacapwe kumyanzuro idahagije, cyangwa bigashyirwa hejuru aho bitwikiriye cyangwa bigashira, bigakora kunanirwa gusikana. Ikirango cya barcode ubuziranenge bugomba kuba igice cyibisanzwe bitanga amasoko, ntibifatwa nkukuri.

Gufata ESL nk'icyuma - na - gukina igisubizo.Sisitemu ya ESL isaba kwishyiriraho ibiciro byawe hamwe na software yo kubara kugirango umenye inyungu zikorwa. Abacuruzi bakoresha ibyuma bya ESL badafite ubwo bwuzuzanye barangiza bakavugurura ibirango intoki binyuze muri interineti ya ESL - ifata zimwe mu nyungu zukuri ariko ntanumwe mubizigame. Tegura guhuza software mbere yo kohereza ibyuma, ntabwo nyuma.

Ibibazo bikunze kubazwa

Ni irihe tandukaniro riri hagati yikimenyetso na label yibicuruzwa?

Ikirango cyibicuruzwa bifatanye nikintu kandi gitwara amakuru kubyo aricyo - izina, ibiyigize, amabwiriza yo kwita. Ikirango cya tekinike cyicaye imbere yikibanza kandi kigaragaza ibiciro hamwe na barcode kubakozi basikana. Byombi birakenewe; bakorera intego zitandukanye nabumva batandukanye.

Nigute ibirango bya elegitoroniki bikora bikora?

ESLs ikoresha e - wino cyangwa LCD yerekana ihuza simusiga na sisitemu yo kuyobora. Iyo ibiciro bihindutse, ivugurura ryoherejwe kuva muri sisitemu yo hagati kuri label imwe ukoresheje umuyoboro utagira umurongo - mubisanzwe sub - GHz cyangwa Wi - Fi - nta gusimbuza intoki. Kubisobanuro byuzuye bya tekiniki, rebauko ESL ikora. Kumeneka rya protocole y'itumanaho, kugereranya kwaBluetooth na Wi - Fi na sub - GHz ESLikubiyemo ubucuruzi mu buryo bufatika.

Haba hari amategeko yemewe kubirango bicuruzwa?

Nibyo, kandi biratandukanye cyane mubyiciro byibicuruzwa nisoko. Ibiribwa, imiti, imyenda, na elegitoroniki byose bitwara ibisabwa. Amatangazo ya Allergen, ikirango cyamatariki, ibiciro byigice, nigihugu - cya - imvugo yinkomoko biri mubisabwa cyane kandi bikunze kubura. Abacuruzi bafite inshingano zo kwemeza ibicuruzwa ku bigega byabo bitwara ibirango byose bisabwa, harimo n'ibicuruzwa byanditswemo aho uwabikoze yabanje gukora ikirango.

Niki Nakagombye gushakisha muguhitamo sisitemu ya ESL?

Impamvu zingenzi nizo: kwerekana ubwoko (e - wino kubwigihe gito cyo kuvugurura, LCD kubintu nyabyo - igihe cyangwa ibirimo animasiyo), protocole idafite umugozi (sub - GHz kugirango igabanuke neza mububiko bunini, Wi - Fi yo kwishyira hamwe byoroshye), ubushobozi bwo kwishyira hamwe hamwe na sisitemu y'ibiciro biriho hamwe na sisitemu y'ibarura, hamwe n'ibiciro byose bya nyirubwite harimo n'ibikorwa remezo. Imiyoboro yaguhitamo gucuruza ESL igisubizoasenya ibipimo ngenderwaho muburyo burambuye. Kugereranya abatanga isoko bayobora, rebaKugereranya uruganda rwa ESL.

ESL irashobora gushyigikira ibiciro bigenda neza?

Yego - iyi ni imwe mu nyungu zibanze zikorwa. Hamwe na ESLs yinjiye muri sisitemu yo kugena ibiciro, igihe - cya - igiciro cyumunsi, icyifuzo - cyahinduwe, cyangwa imbarutso yo kwamamaza irashobora guhita isunikwa kubirango byabigenewe nta bakozi babigizemo uruhare. Rebaburya ESL ituma ibiciro bigenda nezakubisobanuro bifatika byukuntu ibi bikora mubidukikije.

Aho uhera

Igenzura rifatika rifata igihe gito kuruta uko abayobozi benshi babitekereza. Kora unyuze muri label yawe ya none kurwanya ubwoko icumi bukubiye muri iki gitabo. Menya aho ufite icyuho - wabuze ibirango bya tekinike, amakuru yubahirizwa adahari, amatangazo yamamaza ashaje, cyangwa ibibazo bya barcode. Noneho usobanure cyangwa utunganyirize urujya n'uruza rw'akazi rukomeza ibirango bigezweho.

Kubacuruzi batekereza kwimukira mubirango bya elegitoroniki, aho gutangirira mubisanzwe kubara ibiciro byakazi: amasaha angahe y'abakozi buri cyumweru akoreshwa mu gucapa, gusimbuza, no gukosora ibirango? Uyu mubare, ugereranije nigiciro cya sisitemu ya ESL, mubisanzwe ufata icyemezo cyishoramari neza. Uwitekaimpamvu eshanu abadandaza bahindukira muri ESLikubiyemo abashoferi benshi bafata ibyemezo. Kubandi bari hamwe mugusuzuma,Amahitamo ya tekinoroji ya ESLnaiperereza ritaziguyeni byumvikana intambwe ikurikira.