Abantu benshi batekereza ko ibimenyetso bya digitale ari kugura ecran gusa no gucomeka muri USB kugirango ukine amashusho. Digital Signage Solutions ni sisitemu yuzuye - ibyuma, software, ibirimo, numuyoboro byose bigomba guhurira hamwe. Barahari hose: amaduka, ibibuga byindege, amaduka acururizwamo. Ibicuruzwa bya McDonald, Ibibuga byindege byindege byerekana, ibiciro bya supermarket - byose biri munsi yiki cyiciro.
Ugereranije nibyapa byacapwe gakondo, itandukaniro nyamukuru nuko ibirimo bishobora kuvugururwa. Ikimenyetso cyibibaho gifata icyumweru cyiza, igice cyukwezi mubi, kuva igishushanyo kugeza kumanika - kugurisha flash ntibishobora gukomeza. Hamwe nibimenyetso bya digitale, impinduka zakozwe muguhuza inyuma kugeza kumpera yimbere mumasegonda. Umuntu umwe arashobora kuyobora ibihumbi byinshi mugihugu hose atagendeye. Nielsen yakoze ubushakashatsi bwerekana ecran ya digitale yikubye inshuro enye igipimo cyitonderwa cya posita. Biratandukanye ukurikije ibintu, ariko gahunda - ya - ubunini butandukanye nukuri.
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Ikibazo Cyukuri Ntamuntu Uvuga Kubanza
Imishinga myinshi rero iyo ecran yashizwemo, ibirimo ntabwo bihinduka mumezi atatu, kandi bigahinduka inkuta zinyuma ntamuntu ureba. Ibikoresho ni intangiriro gusa - niba ibikorwa birimo bidakomeza, byose ni impfabusa. Iyi ngingo ikeneye gushimangirwa kuko niho imishinga myinshi igenda nabi.
Umuyobozi wibikorwa kumurongo wububiko bworoshye yakoze imibare: mbere, guhindura ibikoresho byamamaza mububiko bwose 1.500 mugihugu hose byatwaye amafaranga arenga 100.000 yu murimo no gutanga ibikoresho buri gihe. Noneho umuntu umwe arabikora mugice cyisaha. Uku kuzigama kwonyine kwishura ibikoresho byashowe mumwaka. Niba aribyo rwose ntibizwi, ariko icyerekezo birumvikana.
Ikibazo rero ntabwo "nikihe gikoresho ngomba kugura" - ni ukumenya niba ufite imitsi ikora kugirango ibintu bikomeze kubaho nyuma yo kwishyiriraho.
CMS: Tangira Hano, Ntabwo Hamwe na Mugaragaza
Hatariho CMS, ivugurura ryibirimo risaba umuntu gusura kumubiri buri mwanya hamwe na USB. Ububiko bumwe burashobora gucungwa; amaduka ijana ntashobora gucungwa.
CMS icunga iki? Kurema ibirimo (umwanditsi wicyitegererezo), urutonde (urutonde, igihe bimara, inzibacyuho), gahunda (ibikubiyemo bikina kuri ecran mugihe ki), gukwirakwiza (gusunika ibiri kubakinnyi ukoresheje umuyoboro), kugenzura (imiterere kumurongo, gukina ibikubiyemo, ibibazo byibyuma byose bigaragara inyuma). Nibikorwa byinshi byahinduwe muri sisitemu imwe, niyo mpamvu guhitamo CMS bifite akamaro kanini.
Imyitozo isanzwe muri serivisi yibyo kurya: kina menu ya mugitondo mugitondo, uhite uhindura kuri promotion ya sasita saa sita, uhindure nimugoroba. Ntawe ukeneye kubireba.
Amahitamo yo kohereza
Uburyo bubiri bwo kohereza: igicu no kuri -. Igicu ni plug - na - gukina, kubungabunga - kubuntu, kugerwaho aho ariho hose, kandi ubu ni rusange - Amakuru y’ubushakashatsi bwakozwe ku isoko avuga ko arenga 60% kandi akura. Kuri - ibibanza bikwiranye nibisabwa byumutekano bikenewe cyangwa imiterere mibi y'urusobe.
Aho Abantu Batwikwa
Guhitamo CMS niho byoroshye gukandagira mumitego. Ibicuruzwa byinshi ku isoko bisa nkibiranga ariko bitandukanye inshuro icumi kubiciro. Biteye urujijo rwose kubantu bo muruganda.
Ingingo z'ingenzi. Ubwa mbere, burigihe ukore ibigeragezo nyabyo - unyuze mubikorwa birimo ibintu bifatika, ntukarebe gusa umucuruzi PowerPoints. Icya kabiri, sobanura uburyo bwo kwishyuza - kuri ecran ya - cyangwa kuri module -, imitego myinshi aho ihendutse imbere ariko kubika no kwaguka byiyongera. Icya gatatu, reba kimwe - imanza zinganda - ibikenerwa gucuruzwa bitandukanye nibikenerwa mu bwikorezi, ibibazo byabacuruzi.
Abacuruzi bo murugo barimo Goodview, Touchwo, Anvo, na Sunmi. Amahanga arimo Scala, Umuyaga Wane, na Broadsign. Ahantu hake na bije yoroheje, fungura - isoko Xibo ikora, ariko ubushobozi bwa tekinike burakenewe kugirango ubungabunge -.
Shakisha ibyifuzo kubacuruzi 3 - 5 kubigereranya. Saba amagambo yatanzwe-ibyuma, software, ishyirwa mubikorwa, n'amafaranga ya serivisi yumwaka yatondekanye ukwayo. Amagambo ahuzagurika ahisha amayeri byoroshye.
Noneho Reka Tuvuge Ibyuma
Erekana Terminal
Erekana itumanaho - aho abakoresha babona ibirimo - biragoye guhitamo kuruta abantu benshi babitekereza.
LCD ihendutse, irasa bihagije, kandi ikora neza murugo. LED ifite umucyo mwinshi kandi igushoboza gutera; ibyo binini binini ku bibuga byindege no mu maduka ni LED. OLED ifite amabara atangaje kandi irashobora gukata, akenshi ikoreshwa mubyerekanwe byiza, hamwe nibiciro byiza bihuye. E - ecran ya wino ifite ingufu nke cyane kandi irasobanutse kumurasire yizuba, ikwiranye nibintu bihagaze nkibiciro - nibyo Hema akoresha. Hariho ubundi bwoko nabwo, ariko ibi bine bikubiyemo hafi 95% byimikorere yo murwego.
Guhitamo ecran biterwa nibidukikije, kureba intera, ibisabwa kugirango umucyo, n'amasaha yo gukora. Mubisanzwe, 10 - 12 z'ubunini bwa ecran kuri metero yo kureba intera nziza. Mu nzu, 300 - 500 nits irahagije; n'umucyo usanzwe, 700+ birakenewe; hanze yuzuye isaba byibuze nits 2500 kugirango irushanwe nizuba, hiyongereyeho amazi ya IP65 hamwe n’umukungugu w’umukungugu, ubushyuhe bwagutse kuva kuri dogere - 20 kugeza kuri dogere +50, kurwanya-kwangiza no kumenagura-ibiciro biragwira. Ikintu nyamukuru gifata ni uko kohereza hanze bihenze cyane kandi bigoye.
Ibicuruzwa byubucuruzi hamwe nabaguzi barashobora kuba bafite impapuro zisa kumpapuro, ariko imikorere nyayo iratandukanye nisi. Ubushyuhe bwo gukwirakwiza, 24/7 ubushobozi bwo gukora, ubugari bwa bezel buratandukanye. Abantu bamwe bakoresha TV zo murugo nka ecran yerekana ububiko kugirango babike amafaranga; nyuma y'amezi atatu, gutwika - muri, impanuka zishyushye, hanyuma basubira mubucuruzi. Ibi bibaho kenshi cyane kuruta ababikora bashaka kubyemera. Samsung, LG, Hisense, na BOE byose byeguriwe ibicuruzwa byerekana ibicuruzwa, 30% -50% bihenze kuruta urwego rwabaguzi, ariko itandukaniro ryimibereho nigihe cyo kubaho ni ngombwa.
Kuzenguruka: Urubanza rukabije rwo gutwara abantu
Tuvuze ibyangombwa bisabwa, ibintu byo gutwara abantu niho ibintu biba ubugome. Ikibuga cy’indege cya T3 gikoresha ecran zirenga 2000 - imbaraga zindege, amarembo yinjira, imizigo ya karuseli - igomba guhuza na sisitemu yindege mugihe nyacyo - hamwe na 99.9% + byukuri. Gutinda cyangwa amakosa bisobanura abagenzi babuze indege. Muri ibi bihe, gutuza ni inshuro ibihumbi icumi byingenzi kuruta animasiyo nziza. Ntakintu gito integer ishobora gukoraho.
Noneho hariho intara - urwego rwamaduka manini, benshi baracyakoresha sisitemu yihariye, bakoporora ibiri muri USB Drive kugirango bakine. Iyo imiyoboro imeze nabi cyangwa igipimo ni gito, ubu buryo buracyahari. Ntabwo igisubizo cyose gikeneye gukata - inkombe.
Abakinnyi b'itangazamakuru
Subira kumurongo usanzwe. Abakinnyi b'itangazamakuru ni ikiraro kiri hagati ya software no kwerekana - kwakira amabwiriza, decode ya dosiye, gusohora ibimenyetso. Iki nigice gikunda kwitiranya abantu cyane.
Ibintu bibiri. Abakinnyi bo hanze ni udusanduku twihariye duhujwe na ecran binyuze kuri HDMI, hamwe nibikorwa bigenzurwa hamwe no kuzamura byoroshye; BrightSign, Advantech, na Giada ni ingero zisanzwe. Yubatswe - muri SoC ikubiyemo chip imbere muri ecran, byoroshye kohereza no kugiciro gito, ariko imikorere mike kandi bigoye kuzamura; Samsung na LG basunika ibi.
Nigute ushobora guhitamo? Kurikiza ibintu bigoye. Ishusho shingiro no guhinduranya amashusho - SoC cyangwa 300 - 400 yu agasanduku ka Android karahagije. HTML5 animasiyo, imiterere - imiterere ya zone, videwo 4K - jya kubakinnyi babigize umwuga 1.500-4,000. Imikoranire igoye cyangwa impande zo kubara-koresha PC yinganda.
Ibitekerezo
Koresha insinga zifatika niba bishoboka; niba atari byo, WiFi cyangwa 4G. Ingingo y'ingenzi ntukibagirwe kugaruka kumurongo - mugihe umuyoboro wamanutse, umukinnyi agomba gukomeza gukina kuva cache aho kwerekana ecran yumukara hamwe nikosa. Ibi birengagizwa cyane, hanyuma umunsi umwe rezo ikamanuka, amaduka yose akirabura, hanyuma hakicuza kuba udahisemo igisubizo cyizewe.
Gucuruza: Aho Byinshi Mubyukuri Bikoreshwa
Umuyobozi w'akarere agenzura amaduka menshi hamwe na promotion nshya buri cyumweru. Wishingikirije ku byapa byandika, gutanga ibikoresho, no kohereza intoki? Mugihe ibikoresho bigeze, igihe cyararangiye. Ibyapa bya digitale birashobora kugera "icyemezo cyafashwe ku cyicaro gikuru hashize iminota icumi kigaragara kuri ecran mu maduka mu gihugu hose nyuma yiminota icumi."
. Amakuru - https://www.retailcustomerexperience.com/amakuru/popai - ubushakashatsi - digital {{15}
McDonald's: Ibipimo
McDonald's ni igipimo cyo kubikora neza. Muri 2019, bakoresheje miliyoni 300 z'amadorali kugirango bagure Dynamic Yield maze basohora AI - yifashishijwe na menus ya digitale ku maduka 38.000 ku isi yose, bahindura ibyifuzo bishingiye ku kirere, igihe cy'umunsi, kubara, n'uburebure bw'umurongo. Raporo y’imari yabo ivuga ko gutwara - ingano yikigereranyo cya tike yiyongereyeho 5 - 6%. Ariko bafite amakipe yitanze areba aya masosiyete menshi ntashobora kwigana ibyo. Ibikoresho McDonald's ishobora kugaburira iki kibazo biratandukanye cyane nibigo bisanzwe.
Mubyukuri Gukora Umushinga
Ibisabwa Mbere, Ibikoresho Nyuma
Icyambere, sobanura ibisabwa - ntukihutire guhitamo ibikoresho.
Amashusho azashyirwa he? Mu nzu cyangwa hanze? Urukuta - rwubatswe, inkingi, idirishya, cyangwa igisenge? Ahantu hatandukanye harasabwa rwose ubunini, ubunini, nuburyo bwo kwishyiriraho. Ni ibihe bintu bizakinwa? Ishusho nziza / kuzunguruka amashusho cyangwa kweli - guhuza amakuru? Ubushobozi bwo gukoraho burakenewe? Ninde ukora ibirimo kandi ni kangahe bivugururwa? Ahantu he? Ububiko bumwe nububiko ijana bisaba inzira ebyiri zitandukanye. Bije ni iki? Ibicuruzwa byubucuruzi bwa santimetero 55 biri hagati ya 3000-4,000 kugeza 30.000-40.000; CMS itangirwa ubuntu kugeza kumafaranga yumwaka ibihumbi magana. Hatariho ingengo yimari, guhitamo ntibishobora gutangira.
Iki cyiciro kigomba gusohora inyandiko isabwa - urutonde rwibibanza, ibidukikije byubatswe, ubwoko bwibirimo, ibisabwa bikora, hamwe ningengo yimari byose byanditse neza. Gupiganwa, kugereranya ibiciro, no gutumanaho kw'abacuruzi byose bishingiye kuriyi nyandiko.
Ubushakashatsi bwurubuga
Noneho haza ubushakashatsi bwurubuga. Ikigaragara neza ku gishushanyo gifite ubwoko bwose butunguranye kurubuga -. Amashanyarazi mumwanya utari mwiza, insinga zurusobe ntabwo zabanje - zashyizweho, umutwaro - zifite inkuta zidashobora gucukurwa. Buriwese arashobora kuvuga igitebo cyinkuru.
Kwinjiza, Kwakira, Amahugurwa
Kwiyubaka no gutangiza bikubiyemo gushiraho ecran, guhuza abakinnyi, kugena imiyoboro, gukoresha software, gutumiza ibintu, hamwe no kugerageza hamwe. Ikibanza gisanzwe gifata igice cyumunsi; bigoye bifata iminsi ibiri cyangwa itatu. Imishinga minini isanzwe ikoresha ibibanza bike byicyitegererezo kugirango bikemure ibibazo mbere yo gutangira.
Kwakira n'amahugurwa birengagizwa byoroshye. Gushyira ibikoresho ni intangiriro; umuntu akeneye kubicunga nyuma. Igikorwa cya CMS, gutangaza ibikubiyemo, gukemura ibibazo kuri interineti - abakozi bakora bakeneye guhugurwa neza. Abacuruzi bagomba gutanga imfashanyigisho n'ibibazo; bitabaye ibyo, buri kibazo gito gitegereza nyuma {{4} support inkunga yo kugurisha, idakora neza.
Nyuma yo Genda - Kubaho
Bite ho nyuma yo kujya gutura? Aha niho imirimo nyayo itangirira.
Ibikorwa birimo bisaba ishoramari rihoraho. Gushiraho injyana ivugurura ifasha {{1} content ibyamamajwe byahinduwe buri cyumweru, amashusho yerekana yahinduwe buri kwezi. Ibikoresho bya CMS bihuza birashobora gutuma ibice byikora byikora kugirango bigabanye imirimo yintoki.
Kugenzura ibikoresho bigomba gukomeza. Buri gihe ugenzure kuri pigiseli zapfuye, umukinyi utinda, urusobe ruhagaze. Ubusanzwe inyuma ya CMS ifite igenzura - sikana urutonde rwo kumenyesha buri munsi kugirango ufate ibibazo mbere yuko abakiriya binubira "ecran imaze iminsi itatu yirabura."
Isuzuma ryiza nuburyo bwonyine bwo kwerekana niba ishoramari ryari rifite agaciro. Ibipimo bikurikiranwa: igipimo cyo kurangiza gukina, abumva igihe cyo gutura, impinduka mugurisha bifitanye isano. Ibikorwa bimwe bikora A / B igerageza - ibishushanyo mbonera byamamaza kugirango urebe ibicuruzwa byinshi.
