Amasomo yo muri Amerika Nini yohereza muri ESL
Gucuruza biri aharindimuka. Kurenga kimwe cya kabiri cyabacuruzi bavuga ko tekinoroji yabo idashobora kugendana nubucuruzi bugomba kujya. Ishoramari rya digitale akenshi rifata iteka kugirango ryishyure. Ariko Walmart yabimenye - bitanyuze mu baderevu bato batigera bajya ahandi, ahubwo binyuze mumibare yuzuye - yerekana uburyo bushya bwerekana uburyo umucuruzi ukomeye muri Amerika akora.
Uburyo Walmart ikoresha ibirango bya elegitoroniki Shelf kugirango itezimbere ububiko
Muri Kamena 2024, Walmart yatangaje ko ifite gahunda yo kohereza ibirango bya elegitoronike mu maduka 2.300 yo muri Amerika mu 2026. Kugeza mu Kuboza 2024, iyi sosiyete yongereye amasezerano n’umushinga utanga ikoranabuhanga VusionGroup ku madolari arenga miliyari imwe, byihutisha itangizwa mu maduka yose yo muri Amerika 4600. Ibi byerekana koherezwa muri ESL nini mu mateka yo kugurisha muri Amerika ya Ruguru - ugereranije na miliyoni 400 kugeza kuri 500 zerekana ibiciro bya digitale ku bicuruzwa birenga 120.000 kuri buri duka.
Kubacuruzi babaza ikibazo gikomeye - nigute ushobora kuvugurura utarangije ibyo usanzwe ukora? - Guhindura Walmart bitanga igitabo kirambuye.
Igipimo cya Walmart
Mbere yo kujya kuri digitale, Walmart yahuye nibibazo byimikorere bizwi nabacuruzi ahantu hose. Buri bubiko bubitse ibicuruzwa birenga 120.000, buri kimwe gisaba igiciro cyihariye. Buri cyumweru, ububiko butunganya ibihumbi nibiciro bishya kubintu bishya, Ibisubizwa inyuma, hamwe nibimenyetso. Mugihe cyibihe, amajwi ariyongera cyane.
Ukuri kwimpapuro za buri munsi - zishingiye kubiciro byateje ubushyamirane bukomeye:
Umurimo - impinduka zikomeyeyakoresheje amasaha yigihe cyo guhuza yashoboraga kujya gufasha abakiriya. Kuvugurura ibiciro byasabye iminsi ibiri yuzuye yimirimo yintoki ubu birangira muminota hamwe na tekinoroji ya ESL.
Ibiciro bitandukanyehagati yikimenyetso na point - ya - sisitemu yo kugurisha yaremye kugenzura umutwe. Abakiriya bazanaga ibintu kurutonde gusa ugasanga igiciro cyerekanwe kidahuye nicyari hejuru - ubwoko bwuburambe butesha ikizere vuba.
Ubushobozi buke bwo kwamamazabyatumye bidashoboka guhuza flash kugurisha cyangwa gusubiza ibiciro byapiganwa mugihe nyacyo. Iyo wishingikirije kubagenzi bagenda munzira hamwe nimbunda ya label, gutangiza ibiciro byoguhuza ibiciro mububiko bwibihumbi ntabwo ari ibintu bifatika.
E - ibibazo byo kuzuza ubucuruziyakuze uko ibicuruzwa byo kumurongo byiyongera. Abadandaza b'amaduka batoranya ibicuruzwa byo kugemura hamwe na curbside pickup ikeneye uburyo bwihuse bwo kumenya ibicuruzwa muri gahunda nini.
Guhindura isoko muri Amerika
Iyemezwa rya Walmart rya ESL ryerekana intambwe ikomeye ku isoko ryo kugurisha muri Amerika y'Amajyaruguru, ubusanzwe ryagiye inyuma y’Uburayi mu gukoresha ikoranabuhanga rya tekinike. Impamvu zatewe no gutindiganya mu mateka zirimo igiciro gito cyo kwandika impapuro gakondo (hafi igiceri 5 kuri tagi ugereranije n’amadolari 5 cyangwa arenga kuri ESLs) hamwe n’ishoramari rikomeye risabwa mu kohereza.
Ariko, ibibanza byahindutse kuburyo butangaje. Kuzamuka kw'ibiciro by'umurimo, ibintu byose bigoye, hamwe no gukenera nyabyo - igihe cyo kugereranya ibiciro hagati ya interineti no mumiyoboro yububiko - byahinduye kubara. Biteganijwe ko urugendo rwa Walmart rwihutisha iyakirwa rya ESL mu bucuruzi bwose bwo muri Amerika.
Inganda zamakuru zemeza iyi mbaraga. Ibicuruzwa byoherejwe na ESL byavuye kuri miliyoni zirenga 100 gusa mu gihembwe bigera kuri miliyoni 200 mu gihembwe cya kabiri cya 2025 - umwaka wa 211.4% - hejuru y’umwaka- kwiyongera bitewe ahanini n’uko Walmart yoherejwe.
Uburyo ESL ikora
Ikirangantego cya elegitoronike ikoresha E - wino (kwerekana amashanyarazi) - impapuro zimwe - nka ecran iboneka mubasomyi ba e -. Bitandukanye na LCD yerekana, E - ecran yerekana urumuri rudasanzwe aho gusohora ibyabo, gukora ibyerekanwa bisa nkimpapuro zacapwe kandi bikomeza gusomwa mubihe byose bimurika kumaduka, uhereye kumpande zose.
Gukoresha ingufu ni bike cyane. Kuberako E - wino yerekana gusa gukoresha imbaraga mugihe ishusho ihindutse, bateri mubisanzwe bimara imyaka itanu cyangwa irenga hamwe nibisanzwe bya buri munsi. Ntabwo insinga zikenewe - tags zishyirwaho ukoresheje clips, udufuni, cyangwa magnetique yometse kumurongo usanzwe.
Kohereza kwa Walmart cyane cyane gukoresha utuntu duto muri 1.5 - kugeza kuri santimetero 3, ibyo bikaba bibara ibyinshi mubirango mububiko busanzwe. Ibirango biciriritse (santimetero 4 kugeza kuri 6) bifata hafi 5.5% yubunini bwoherejwe, mubisanzwe bishyirwa kubicuruzwa bisaba amakuru arambuye cyangwa bigaragara neza.
Ingano Guhitamo Kububiko
Guhitamo ingano ya ESL biterwa nubwoko bwibicuruzwa, imiterere ya tekinike, hamwe nubusanzwe abakiriya bareba:
Ibirango byoroheje (2.66 "kugeza 4.2")kora neza kubiciro bisanzwe byigiciro muri supermarket aisles, amaduka yoroshye, hamwe nu mwanya ufite umwanya muto. Ingano iringaniza kugaragara hamwe no gukoresha neza imitungo itimukanwa.
Hagati - ibirango (5.8 ")tanga uburinganire bwiza hagati yo kugaragara no guhinduka kubintu byinshi bya supermarket. Bakira amakuru yinyongera nkumuhamagaro wamamaza, ibiciro byabanyamuryango, cyangwa ibisobanuro byibicuruzwa mugihe gikwiranye na label isanzwe ifite gari ya moshi.
Ibirango binini (7.3 "+) kora endcaps, kwerekana byinshi, hamwe nishami aho abakiriya bareba kure. Ibice bya elegitoroniki, ibikoresho byerekana, hamwe nububiko bwibikoresho byububiko byungukira kuri ecran nini.
LCD ikimenyetso cya digitale (10.1 "kugeza 15.6")ikora hejuru - ingaruka zamamaza ahantu - amaherezo, ibicuruzwa bishya, hamwe nibintu bigaragara byunguka ubushobozi bwa videwo no kwerekana amabara meza. Ibi bisaba guhuza imbaraga ariko bitanga ingaruka ziboneka static static idashobora guhura.
Ibitekerezo by'ubushyuhe
Ibirango bisanzwe E - wino ikora neza hagati ya dogere 0 na dogere 40 (dogere 32 kugeza kuri dogere 104 F), bigatuma ibera ahantu hasanzwe hacururizwa hamwe na firigo. Ibidukikije bikonjesha munsi - 18 dogere (0 dogere F) bisaba impinduka zubushyuhe buke hamwe nuburinzi bukwiye. Abacuruzi bagomba kwerekana ibipimo by'ubushyuhe mugihe cyo gutanga amasoko kugirango birinde ibibazo bihuza ahantu hakonje.
Guhindura imikorere: Ibisubizo nyabyo
Ibisubizo bya Walmart byerekana ingaruka zikorwa zoherejwe na ESL.
Ibiciro byunguka nezani ikinamico. Ivugurura risaba iminsi ibiri yimirimo yintoki ubu ryuzuye muminota. Porogaramu Me @ Walmart yemerera abaterankunga gutunganya ibiciro hamwe no gukanda gake, gusunika impinduka kuri labels hejuru yububiko.
Ibiciro byukuri biratera imberenkuko sisitemu ikuraho amakosa yo kwandukura intoki. Iyo ibiciro bihindutse muri sisitemu yubucuruzi ya Walmart, bahita bahuza na labels - gukuraho icyuho cyateje amakimbirane yo kugenzura.
Guhuza umusaruro uhindukakuva hasi - agaciro gasubiramo imirimo kubakiriya - bahura nibikorwa. Nkuko itsinda rimwe rya Walmart riyobora ryabigaragaje, abaterankunga barashobora kumara umwanya munini bafasha abakiriya nigihe gito kumirimo isubirwamo nkibiciro byintoki.
E - kuzuza ubucuruzi byihutaunyuze "hitamo - kugeza - urumuri" imikorere. Iyo abaterankunga bahisemo gutumiza ibicuruzwa cyangwa kugarukira kuruhande, ESL iranga flash LED ibipimo kugirango ibayobore kubicuruzwa. Hamwe na e - ubucuruzi bugereranya 18% byinjira muri Walmart yose - kandi ibicuruzwa byo kumurongo bikomeza kwiyongera - ubu bushobozi bwabaye ngombwa.
Kuzuza imigabane byorosheunyuze kuri "stock - kugeza - urumuri" rukoresha ibipimo bimwe bya LED kugirango ugaragaze amasahani asaba kwitabwaho. Abagenzi barashobora guhita bamenya kandi bakemura hasi - imiterere yimigabane utabanje gusikana buri gipangu.
Kurenga Ibiciro: Ihuza rya Omnichannel
Walmart yoherejwe na ESL ni kimwe mu bigize uburyo bwagutse bwo guhindura imibare ikora ubushobozi bwa buri kintu cyose. Isosiyete imaze kugera kuri 93% kimwe - yo gutanga umunsi ku miryango yose yo muri Amerika, ikaba ifite gahunda yo kugera kuri 95% mu mpera za 2025. Kurenga kimwe cya kabiri cy’ibicuruzwa byuzuza ubucuruzi - ubu binyura mu bigo bizakurikiraho -.
Ibirango bya digitale bihuza iyi ecosystem muburyo bwinshi:
Nukuri - igihe cyo kubara kugaragaraItezimbere nkuko amakuru ya ESL ahuza hamwe na sisitemu yo gucunga ibintu. Ibikorwa remezo bimwe bivugurura ibiciro birashobora gukurikirana ibicuruzwa biboneka, ibendera - ya {{2} conditions imiterere yimigabane, no guhuza kuzuza.
Ibiciro bihoraho kumiyoborobigerwaho mugihe muri - ibiciro byububiko bivugururwa binyuze muri sisitemu imwe itwara ibiciro kumurongo. Abakiriya bagenzura ibiciro kuri porogaramu ya Walmart bareba amakuru amwe yerekanwe kuri tagi.
Kongera uburambe bwabakiriyayaguye mugutanga amakuru menshi mugihe cyemezo. Ibirango bya ESL birashobora kwerekana QR code ihuza amakuru yibicuruzwa, amakuru yimirire, amakuru aturuka, cyangwa isuzuma ryabakiriya - kuzana ubushobozi bwubushakashatsi kumurongo kugura ibintu bifatika.
Kwamamaza no kugurisha itangazamakuruGufungura Ibishoboka. Ubucuruzi bw’itangazamakuru rya Walmart bwarengeje miliyari 4.4 z'amadolari yinjiza mu mwaka wa 2024. Ibirango bya digitale birashobora kwerekana ibicuruzwa - byatewe inkunga cyangwa kuzamurwa mu ntera, bigatuma habaho uburyo bushya bwo kwinjiza amafaranga.
Ishyirwa mu bikorwa
Abacuruzi basuzuma gahunda ya ESL bagomba kumva ko ikoranabuhanga ridacomeka - na - gukina. Gushyira mubikorwa neza bisaba igenamigambi ryitondewe mubice byinshi.
Kwishyira hamwe kwa Sisitemu
Amakuru ya ESL ava muri sisitemu ya ERP cyangwa POS binyuze muri APIs, guhuza amakuru, cyangwa kohereza dosiye hanze. Porogaramu nyamukuru yo kugurisha porogaramu itanga pre - yubatswe, ariko sisitemu yihariye irashobora gusaba akazi ko kwiteza imbere. Amatsinda ya tekiniki agomba guhuza nabatanga ESL hakiri kare mugutegura ikarita yo guhuza ibisabwa nibihe.
Isuzuma ryurubuga
Ubushakashatsi bwibubiko bwumubiri bugaragaza ibyashingiweho byashyizwe kuri sitasiyo, ingano yikigereranyo nishami, hamwe nibisubizo byibidukikije bidasanzwe nka firigo, endcaps, cyangwa non - ububiko busanzwe. Gukwirakwiza ibimenyetso, guhitamo, no kubona ingufu (kubintu byose bya LCD) byose bisaba igenamigambi ryambere. Kureka iyi ntambwe biganisha ku cyuho cyo kubura no kubura ibarura mugihe cyo gutangira.
Umuderevu Mbere yubunini
Walmart yatangiriye ku iduka ry'indege i Grapevine, muri Texas mbere yo gutangaza koherezwa mu buryo bwagutse. Uhereye ku ishami rimwe cyangwa inzira imwe ituma amakipe yemeza ko ibiciro bihuza neza, ivugurura riba mugihe cyemewe, kandi abakozi bo mububiko barashobora gukora imirimo mishya. Gukemura ibibazo murwego ruto bihendutse cyane kuruta gukemura ibibazo mububiko ibihumbi.
Amahugurwa no Guhindura
Amakipe yububiko akeneye inzira zisobanutse zo guhuza ibirango kubicuruzwa, gukemura ibibazo kumurongo wa interineti, hamwe nuburyo bwo kuzamuka kubibazo bya tekiniki. Inyandiko zerekana ibintu bisanzwe birinda amakipe ya IT guhamagarira guhamagarira ibintu bisanzwe. Intego ni uguha imbaraga abaterankunga gutunga ikoranabuhanga mubikorwa byabo bya buri munsi.
Gukemura Ibibazo Bisanzwe
Ibibazo byigiciro cyiza
Ikoranabuhanga rya ESL rituma ihinduka ryihuse ryibiciro, ritera kwibaza kubyerekeye "ibiciro byiyongera" - guhindura ibiciro ukurikije ibisabwa, igihe cyumunsi, cyangwa izindi mpamvu. Walmart yavuze yeruye ko idafite gahunda yo gushyira mu bikorwa ibiciro bigenda neza mu buryo bw'indege cyangwa gutwara - serivisi zo kugabana. Icyibandwaho ni imikorere ikora, ntabwo ikoreshwa ryibiciro.
Ubushakashatsi bwakorewe muri kaminuza ya Californiya Rady School of Management (Nyakanga 2025) bwerekanye ko supermarket zititabira ibiciro bikabije nubwo bifite ubushobozi bwikoranabuhanga. Imiterere yo guhatanira kugurisha ibiribwa hamwe nibyifuzo byabaguzi hafi yibiciro bigabanya uburyo abadandaza bashobora gukoresha - ubushobozi bwibiciro.
Ingaruka Zirambye
Kohereza ESL ishyigikira intego zibidukikije mugukuraho imyanda yimpapuro zicapwe. Walmart ikoresha bateri - tekinoroji ya ESL ikoreshwa binyuze mumurongo wubwenge hamwe na ultra - hasi - amashanyarazi ya Bluetooth ihuza - kugabanya ingaruka zibidukikije ugereranije nibisubizo bisaba gusimbuza bateri kenshi. Ubuzima burebure bwo gukora bwa E - wino yerekana (imyaka itanu cyangwa irenga) irushaho kugabanya ikirere cyibidukikije ugereranije nimpapuro zishobora gukoreshwa.
Icyizere cy'umuguzi
Igiciro kiboneye, cyukuri cyubaka ikizere mugukuraho gucika intege - kugeza - kugenzura kutanyuranya. Kugaragaza neza ESL birashobora gutanga amakuru yibicuruzwa birenze impapuro zigeze, harimo ibisobanuro byatanzwe, amakuru ya allerge, cyangwa ibyemezo biramba. Ikoranabuhanga rituma habaho gukorera mu mucyo aho kubihisha.
Amahitamo yikoranabuhanga kubikenewe bitandukanye
E - wino Ibirango bya elegitoroniki
Ikoranabuhanga rya Workhorse kuri nini - igipimo kinini. Urupapuro {2} Koherezwa kwa Walmart byerekana ko gukwirakwiza inkingi ya E - byombi bishoboka mu buryo bwa tekiniki kandi birashoboka mu bukungu ku rugero runini.
Ibisobanuro by'ingenzi byo gusuzuma:
Erekana imyanzuro itandukanyekubisomwa kurebera kure
Porotokole y'itumanaho(Bluetooth, nyirubwite RF, Wi - Fi) bigira ingaruka kumuvuduko wo kuvugurura nibikorwa remezo
LED yerekana ubushoboziguhitamo - kugeza - urumuri nububiko - kugeza -
Inkunga ya NFCkubiranga imikoranire yabakiriya
Ubushyuhekubihuza nibidukikije bikonjesha
Amahitamo yo gushirahoguhuza sisitemu ya gari ya moshi isanzwe
LCD Ikimenyetso cya Digital
Vibrant yerekana ubushobozi bwo gukina amashusho nibirimo imbaraga bitanga intego zitandukanye kurenza ibirango bya wino -. Amashusho yerekana ibicuruzwa, kuzenguruka amashusho yamamaza, hamwe nigihe cyo kubara birema gusezerana kwerekana static idashobora guhura. Imbaraga zisabwa zituma LCD ifatika ahantu hateganijwe kuruta ukoherezwa kwisi yose.
Reba ibimenyetso bya LCD kuri endcaps, ibicuruzwa bishya byatangijwe, hejuru - margin, ibyiciro byerekana. Ingaragu imwe - uruhande kandi kabiri - ibishushanyo mbonera bikora ubwoko butandukanye.
Kiosks
Kwikorera - serivisi ya ecran ya ecran yerekana kwagura ubushobozi bwa digitale kurenza inkombe. Kiyosike ikora igufasha gushakisha ibicuruzwa, kwiyandikisha kwa gahunda yo kwizerwa, gushyira gahunda, hamwe nibikorwa bya serivisi byabakiriya. Bazana uburambe bwa porogaramu mububiko bwumubiri kubakiriya bakunda ubwo buryo bwimikoranire.
Kwerekana mu mucyo
Ikoranabuhanga rishya ryemerera ibikoresho bya digitale hejuru yibicuruzwa bifatika - byiza kubicuruzwa bihebuje aho abakiriya bakeneye kubona ibintu bifatika hamwe nibikorwa byamamaza byamamaza icyarimwe.
Ibizakurikiraho
Ikoranabuhanga rikomeje gutera imbere. Inshuro enye - ibara E - wino noneho itanga imbaraga zerekana ko ecran ya monochrome ishaje idashobora guhura. AI {4}
Igishushanyo mbonera cya 2024 - 2025 Ikarita y’ikoranabuhanga ikubiyemo AI - ibikoresho bikoreshwa na bagenzi, kugenzura mudasobwa-kureba, hamwe no kumenya ibyifuzo. Ibikorwa remezo bya ESL bihuza nubushobozi bwagutse, butanga urwego rwumubiri ruhuza sisitemu yo kubika ububiko.
Isosiyete ikoresha ibikoresho bya AI mu bakunzi bayo miliyoni 2.1 ku isi yose, hamwe na porogaramu ya Me @ Walmart ikora nk'urubuga rwo koroshya akazi no gucunga neza ubwenge. Ibi byerekana icyiciro gikurikira cyo guhinduka - ESLs nkigice kimwe cya AI - ibikorwa byongerewe ubucuruzi.
Ukuri Kurushanwa
Ishoramari rya Walmart ritera igitutu cyo guhatanira ibicuruzwa. Nkuko umwe mu basesenguzi b’inganda yabivuze, Walmart niyo ihanganye kurusha abandi - n’abacuruzi bo muri Amerika, kandi kohereza ESL byazamuye imigabane kuri buri munywanyi ugerageza guhuza cyangwa kubatsinda ku biciro no kuzamurwa mu ntera.
Abandi bacuruzi bashyize mu bikorwa ikoranabuhanga rya ESL - harimo ibiryo byuzuye, amasoko ya Schnuck, hamwe n’ibiribwa byiza - ariko igipimo cya Walmart gihindura isoko. Iyo gahunda irangiye, Walmart irashobora guhindura ibiciro vuba nkuko ishaka, hamwe no kubahiriza byinshi hamwe nigiciro gito ugereranije nabanywanyi baracyashingira kumpapuro -.
Ku bacuruzi bashushanya uburyo bwabo bwo guhindura imibare, tekinoroji irahari uyumunsi: E - wino ya elegitoronike yububiko bwa elegitoronike kuva kuri compte 2.66 "ibice kugeza kuri 7.3", ibyapa bya LCD byerekana ingaruka zigaragara, kwerekana mu mucyo ibicuruzwa byerekanwe, hamwe na kiosque zikorana na porogaramu -.
Ihererekanyabubasha rya Walmart rya ESL ryerekana ihinduka rinini rya digitale mu mateka yo muri Amerika. Isosiyete ntago ihanganye na gahunda z'icyitegererezo - yiyemeje miliyari imwe y'amadolari yo gukoresha ikoranabuhanga mu bubiko bwarwo bwose.
Inyungu zikorwa zirasobanutse: ivugurura ryibiciro ryatwaye iminsi ibiri none ryuzuye muminota, guhuza umusaruro uva kumurongo wintoki ujya kuri serivisi zabakiriya, e - kuzuza ibicuruzwa byihuta binyuze mu gutora - kugeza - kuyobora urumuri, kandi ibiciro byukuri bigenda neza kumurongo no mumurongo wububiko -.
Ku bacuruzi basuzuma ishoramari risa, uburambe bwa Walmart bwerekana ko digitale yuzuye - atari ibimenyetso byerekana - bitanga ibisubizo nyabyo. Ikoranabuhanga rirahari. Urubanza rwa ROI rwaragaragaye. Ikibazo ntabwo ari ukujya kuri digital - nuburyo bwihuse nuburyo bwuzuye.
Abimuka byimazeyo, bagakoresha mubipimo aho kugerageza hirya no hino, bahagaze kugirango bahangane aho ibyifuzo byabaguzi bikomeza kwiyongera kandi imikorere ikora igena kubaho. Guhinduka kwa Walmart byatwaye imyaka myinshi yo gutegura no gushora imari. Inyungu zo guhatanira kujya kubatangiye ubu.
Ku bacuruzi basuzuma ibisubizo bya elegitoroniki ya elegitoroniki ibisubizo, ibicuruzwa byuzuye byerekana E - wino yerekana kuva kuri 2.66 "kugeza 7.3", ibimenyetso bya LCD byerekana ibimenyetso kuva 10.1 "kugeza 15.6", hamwe nibisubizo byerekanwe kubicuruzwa bitandukanye.
