Aka gatabo karimo uburyoibikoresho bya elegitoroniki byanditse mububiko bw'ibiribwakora mubikorwa, inyungu zikorwa batanga, uburyo bwo gusuzuma ikibazo cyubucuruzi, ninzibacyuho irimo.
Impamvu Igiciro Cyibiryo Kigoye Kurenza uko bigaragara
Supermarket isanzwe itwara SKUs hagati ya 5.000 na 30.000. Hamwe no kuzamura ibiryo bishya, gutanga ibiciro kubatanga isoko, guhindura ibihe, hamwe nicyumweru cyihariye byose bikorera hamwe, hafi 20% yibyo bicuruzwa birashobora gukenera kuvugurura ibiciro mubyumweru runaka. Kububiko hagati - ingano yububiko, ibyo birashobora gusobanura gucunga impinduka mubicuruzwa ibihumbi - buri minsi irindwi, nta kabuza.
Hamwe n'ibirango by'impapuro, buri vugurura risobanura gucapa amatike mashya, kugenda munzira, kumenya ahantu heza, no gusimbuza umubiri buri kirango - hanyuma ukagenzura akazi mbere yuko iduka rifungura. Ibiciro by'umurimo byiyongera vuba. Ariko ingaruka nini nukuri.
Mu masoko menshi, igiciro cyerekanwe kumugaragaro kigomba guhuza nigiciro cyishyuwe kuri rejisitiri. Ikirangantego kimwe cyabuze nyuma yo kuzamurwa mu ntera bituma habaho kubahiriza no gutongana kwabakiriya. Kumenyabigenda bite mugihe ibiciro bya tekinike bibeshyeni kenshi impamvu yambere abadandaza batangira gusuzuma sisitemu nziza.
Uburyo Ububiko bwibiribwa Shelf Labeling Sisitemu ikora
Sisitemu ya ESL - ishingiye kububiko bwibiryo byanditseho sisitemu isimbuza amatike yimpapuro hamwe nuduce duto twa digitale yashyizwe kumpera. Buri kirango gihuza bidasubirwaho urubuga rwubuyobozi bukuru, ruhuza ingingo yawe - ya - kugurisha (POS) cyangwa sisitemu yo gutegura imishinga (ERP). Kuburyo bwuzuye bwa tekinike, rebauko ESLs ikora uhereye kubacuruzi.
Iyo igiciro gihindutse muri POS yawe - kugirango uzamuke, uhindure ibiciro, cyangwa iherezo - rya - kugurisha kugurisha - iryo vugurura ritemba ryikora kuri label ijyanye na tekinike. Nta gucapa, nta kugenda hasi, nta gusimbuza intoki. Ivugurura rishobora gukururwa muburyo butatu: ako kanya mugihe impinduka zakozwe muri sisitemu, ziteganijwe mbere yo gukora mugihe cyagenwe, cyangwa zikoreshwa namategeko - kurugero, kugabanya ibiciro byakoreshejwe mugihe itariki yo kurangiriraho iguye mumadirishya yasobanuwe.
Kuruhande rwerekanwe, moderi ya ESL iraboneka muburyo butatu - ibara (umutuku / umukara / umweru cyangwa umuhondo / umukara / umweru) na bine - ibara (umuhondo / umutuku / umukara / umweru) ibishushanyo - ibara rimwe rihuza abadandaza ibiribwa bishingikiriza kumurongo wo kwamamaza. Niba urimo gusuzuma ibyuma, gusobanukirwaLCD vs e - wino yerekanaizagufasha guhuza tekinoroji nububiko bwawe.
Inyungu esheshatu zikorwa kumasoko manini n'abacuruza ibiribwa
1. Ivugurura ryibiciro byikora ku gipimo
Guhindura ibiciro byasabye mbere amasaha yigihe cyabakozi - gucapa, kugenda, gusimbuza, kugenzura - birashobora gukorerwa kuri label yose yibasiwe mububiko muminota mike uhereye kumwanya muto. Kububiko bukora icyumweru cyihariye cyangwa igihe - kuzamura francise, ibi bigarura amasaha yakazi buri cyumweru. Harihoimpamvu zikomeye zo gukora kugirango uhindure, kandi iyi niyo yihuse cyane.
2. Byuzuye - Amabara Yamamaza Yerekana Nta Logistique
Ibara rya - na bine - ibara rya ESL ryerekana ibara ritukura - na - Amasezerano yamabara yamabara yumuhondo abaguzi b'ibiribwa bamenya. Kuberako kuzamurwa mu ntera biva mu cyitegererezo cyo hagati, buri kirango kiri mu iduka cyerekana igiciro gikwiye mu gihe gikwiye - nta tandukaniro ryatewe n’urwego rw’abakozi mu gitondo runaka. Abacuruzi benshi basanga bashobora gukora promotion nyinshi, byizewe, iyo ibikoresho bya label yumubiri bihindutse bitagishyiraho umuvuduko.
3. Ibiciro byubahirizwa hamwe nukuri
Kuberako ESL ikuramo amakuru amwe nkaya sisitemu ya POS, igiciro kuri tekinike nigiciro kuri rejisitiri guma muri sync mu buryo bwikora. Ibi bifunga isoko yamakosa yibiciro: ikosa ryabantu mugihe cyintoki zahinduwe. Kubakora francise, bisobanura umutwe - kuzamura ibiro bikora kandi bikarangira neza, udashingiye kubikorwa bya buri bubiko kumunsi runaka.
4. Gutoranya byihuse no gufata neza ubwenge
Sisitemu nyinshi zubucuruzi ESL zirimo ibipimo bya LED byubatswe muri buri kirango. Ibi birashobora gukururwa kure kugirango bimurikire ibara ryihariye, bayobora abakozi muburyo butaziguye ahantu hagenewe gukanda & Gukusanya gahunda - nta rutonde rwatoranijwe, nta gikoresho cyo gusikana gitandukanye. Igikorwa kimwe gikora mugusubiramo: mugihe ibarura ryerekana ibicuruzwa munsi yurwego, ikirango kirabagirana kugirango kiyobore itsinda ahantu heza. Hamwe n'amabara menshi ya LED aboneka, abakozi batandukanye barashobora gukora icyarimwe nta rujijo kubintu byatoranijwe.
5. Igiciro gihamye kandi hafi - Automatic Markdown Automation
Bumwe mubushobozi budakoreshwa cyane mubikorwa bya ESL byateye imbere ni itegeko - rishingiye ku kwimenyekanisha. Iyo igicuruzwa cyangirika cyegereye imikoreshereze yacyo - ku munsi, sisitemu irashobora guhita igabanya igiciro ku kirango gikwiranye na - nta bakozi bakora. Ibi bikora cyane kuruta uburyo bwo gutondekanya intoki, bigatera kugurisha kwiyongera kubicuruzwa byakoreshwa ubusa, kandi bikagabanya umurimo ugira uruhare mubyemezo bya buri munsi.
Imyanda y'ibiribwa nikigo cyingenzi mugucuruza ibiribwa. Ukurikije UwitekaIshami ry'umuryango w'abibumbye ryita ku biribwa n'ubuhinzi, hafi kimwe - icya gatatu cyibiribwa byose byakozwe ku isi yose biratakara cyangwa bigapfusha ubusa - kandi kubika - urwego rwo kwerekana ibimenyetso ni kimwe mubikorwa bitaziguye biboneka kubacuruzi. Kubindi byinshi kuburyo ibi bikora tekiniki, rebaUbushobozi bwo kugena ibiciro bya ESLnauburyo ibiciro byerekana ibicuruzwa byashyizweho mubikorwa.
6. Guhoraho Omni - Igiciro cyumuyoboro
Kububiko bwibiryo bukora kumurongo, kubitanga, cyangwa gukanda - na - gukusanya hamwe nibibanza byabo bifatika, kugumya ibiciro guhuza imiyoboro bisaba ubwiyunge bwintoki nimpapuro sisitemu -. Imicungire ya ESL ihuza ibikorwa remezo bimwe nkibiciro byumuyoboro wa interineti, bivuze ko ivugurura rimwe ritemba kuri label yikibanza, urubuga rwawe, hamwe nuburyo bwogutanga icyarimwe icyarimwe - bikuraho intambwe yubwiyunge burundu.
ESL vs Impapuro Ibiciro Ibirango: Uruhande - na - Kugereranya kuruhande
Kubirambuye birambuye gucuruza - off, rebaIbirango bya ESL vs impapuro: kugereranya bifatika. Imbonerahamwe ikurikira irerekana ibipimo bifitanye isano nibikorwa byo gucuruza ibiribwa:
| Igipimo | Impapuro Ibiciro | Ikirango cya elegitoroniki |
|---|---|---|
| Igikorwa cyo kuvugurura ibiciro | Igitabo - icapa, kugenda, gusimbuza | Byikora kuva muri sisitemu nkuru |
| Igihe cyo kuvugurura | Amasaha yigihe cyabakozi | Iminota, sisitemu - ubugari |
| Kwamamaza neza | Biterwa nuko abakozi baboneka | Bikurikiranye, byateganijwe neza |
| Ingaruka zo kubahiriza | Ikirenga - ikosa mugihe cyinzibacyuho | Hasi - akazu na POS mugihe kimwe |
| Kanda & Kusanya inkunga | Ntabwo ari ngombwa | LED - gutoranya |
| Hafi ya - kurangira | Igitabo, abakozi - biterwa | Irashobora kwikora rwose |
| Impapuro no gucapa | Gukomeza, gusubiramo | Kurandurwa nyuma yo kwishyiriraho |
| Omni - guhuza ibiciro | Irasaba inzira itandukanye | Byikora binyuze mumasoko asangiwe |
Niki Gahunda yo Gushyira mubikorwa Mubyukuri
Gushyira mubikorwa nikimwe mubibazo bikunze gusubizwa mubikoresho byo kwamamaza bya ESL. Ukuri kuroroshye cyane kuruta abadandaza benshi biteze - ariko bisaba igenamigambi ryiza. Ububiko busanzwe bwibiribwa ESL ikubiyemo ibyiciro bitanu:
- Guhuza no gusuzuma igipimo:Utanga isoko asuzuma sisitemu ya POS cyangwa ERP, imiterere yububiko, hamwe nibikorwa remezo bidafite umugozi kugirango ushushanye ibisabwa kugirango uhuze kandi wemeze urwego rusange.
- Kwishyira hamwe kwa sisitemu:Ihuriro ry'imicungire ya ESL rihuza na sisitemu yo kugena ibiciro kugirango ihindagurika ryibiciro ritume ivugurura ryikora ryikora. Ngiyo tekinoroji yibikorwa byumushinga.
- Inyandikorugero n'ibirango:Ibirango byashyizweho kugirango bigaragaze ububiko bwawe bwamamaza amabara yamamaza, imiterere y'ibiciro, hamwe nibipimo.
- Kwishyiriraho umubiri:Ibirango byashyizwe kumurongo, bihujwe numuyoboro udafite umugozi, kandi birageragejwe. Nibyiza - kwishyiriraho byateguwe kugirango hagabanuke guhungabana kumasaha yubucuruzi.
- Amahugurwa y'abakozi n'inkunga ikomeje:Umunsi - kugeza - umunsi wibikorwa bya platform muri rusange biroroshye. Amahugurwa ninkunga yaho bigomba gushyirwaho nkibisanzwe muri pake iyo ari yo yose.
Ku ntambwe - na - intambwe ya tekinike,iki gitabo cyukuntu ESLs zashyizwehoikubiyemo inzira yuzuye. Niba ukiri mucyiciro cyo gusuzuma,uburyo bwo guhitamo igisubizo cyiza cya ESL igisubizokumiterere yububiko bwawe ningirakamaro yo gutangira mbere yo gutangira ibiganiro byabatanga.
Gusobanukirwa ROI Mbere yo Kwiyemeza
Urubanza rwubucuruzi kububiko bwibiryo byanditseho sisitemu yibikorwa byo kugarura abakozi. Niba ububiko bwawe buvugurura ibiciro kuri 20% bya SKUs buri cyumweru kandi buri cyiciro cyintoki gitwara igihe cyabakozi, amasaha yagaruwe ahindura muburyo bwo kugabanya ibiciro - imwe ishobora kubarwa kubushoramari bwambere.
Agaciro kiyongereye kegeranya binyuze mumakosa make yibiciro, kurushaho kwizerwa ryogutezimbere kuzamura, kugabanya imyanda y'ibiribwa bivuye kumurongo wabigenewe, hamwe no kunoza imikorere kugirango Kanda & Gukusanya no kugarura ibikorwa. Kugereranya imibare irwanya ububiko bwawe bwihariye,iyi mfashanyigisho ya ESL ROIitanga urwego. Kubireba neza icyo ishoramari ryimbere ririmo, rebagusenyuka kw'ibiciro bya ESL kubacuruzi.
Amaduka afite SKUs zitageze ku 1.000 hamwe nihinduka ryibiciro bidakunze gusanga ubukungu bugoye kubyemeza mugihe cya vuba - kandi utanga isoko azakubwira. Hagati - kugeza - amaduka manini yububiko hamwe na kalendari yamamaza yamamaza hamwe na label ndende - guhindura inshuro, ikibazo ni gito niba ESL itanga agaciro, nibindi byinshi sisitemu ikwiye ibereye ibikorwa remezo byawe.
Ibibazo
Ikibazo: ESLs izahuza na sisitemu yanjye isanzwe ya POS?
Igisubizo: Imiyoboro myinshi ya ESL yubuyobozi yagenewe gukorana nurwego runini rwa POS na ERP. Mbere yo kwiyemeza igisubizo icyo ari cyo cyose, emeza hamwe nuwaguhaye isoko ko barangije kwishyira hamwe nurubuga rwawe rwihariye hanyuma ubaze ingero ziva mubiguzi byagereranijwe.
Ikibazo: Bigenda bite kwerekanwa niba umugozi utagabanije ugabanutse?
Igisubizo: Mugaragaza ESL igumana ibyanyuma - byerekanwe mugihe ihuriro ryahagaritswe - ntabwo bigenda ubusa cyangwa kwerekana ubutumwa bwikosa. Ibiciro bikomeza kugaragara kuri tekinike mugihe guhuza byagarutse. Gucuruza ibikoresho bya ESL mubisanzwe ukoresha ibikorwa remezo byabugenewe byubatswe kubwizerwa mububiko bwibikorwa byinshi.
Ikibazo: ESL irashobora gukoreshwa mubice bikonjesha kandi bikonje?
Igisubizo: Yego. Firigo - yerekana urugero rwa ESL irahari kandi yagenewe ubukonje - urwego rwibiryo. Niba ububiko bwawe burimo inzira zikonje cyangwa zafunzwe, emeza hamwe nuwaguhaye isoko ko ibyuma byerekanwe byapimwe kuri ubwo bushyuhe mbere yo kurangiza igipimo cyo kwishyiriraho.
Ikibazo: Gushiraho ububiko bwibiribwa bifata igihe kingana iki?
Igisubizo: Amaduka mato arashobora gukora cyane muminsi mike. Ibikorwa binini hamwe na ERP igoye irashobora gusaba ibyumweru byinshi byo gutegura no kugerageza mbere yo kujya - live. Utanga isoko yizewe azaguha ingengabihe yumushinga mugihe cyambere cyo gusuzuma guhuza aho kuba ikigereranyo rusange.
Gutangira
Sisitemu yo guhunika ibiribwa sisitemu yubatswe kuri tekinoroji ya ESL birashoboka cyane ko itanga agaciro gasobanutse, gupimwa niba ububiko bwawe butwaye SKU zirenga 3.000, bukora kuzamurwa mu ntera kenshi, bukora Kanda & Gukusanya, guhura nigitutu cyo kubahiriza ibiciro, cyangwa gucunga ibiciro byakazi bijyanye no guhindura ibirango. Kuri benshi hagati - kugeza - imiterere nini ya supermarket hamwe n’abacuruza ibiribwa, ikoranabuhanga rirakuze, uburyo bwo kwishyira hamwe ni bwagutse, kandi inyungu zikorwa zashyizweho neza.
GucukumburaIbisubizo bya ESLbikwiranye no kugurisha ibiribwa, cyangwa kuganira kububiko bwawe bwihariye,vugana n'ikipe yacuyo gusuzuma isuzuma ryambere.
