Genda muri supermarket igezweho, kandi urashobora kubona ecran ntoya ya elegitoronike kumpande ya tekinike yasimbuye ibiciro byimpapuro.
Ku buso, ibi bisa nkibintu byoroshye gusimbuza - kuva impapuro kugeza kuri ecran. Ariko uramutse ucukumbuye cyane, uzasanga inyuma yubu buhanga busa nkubworozi bwihishe inyuma mubikorwa byogucuruza ibicuruzwa, imbaraga zubucuruzi bugoye, ibibazo byo guhitamo ikoranabuhanga, hamwe namakimbirane ashingiye kumyitwarire ataraganirwaho byuzuye.
ESL - ntabwo ari imyanzuro yimbere nka "ikiza umurimo" cyangwa "ishoramari ryambere ryambere," ahubwo ni kwibiza cyane mumahame ya tekiniki, logique yubukungu, imitekerereze y’abaguzi, imipaka y’amategeko, hamwe n’ukuri ku isoko.
Incamake
ESL irumvikana kubwoko bwihariye bwabacuruzi, naho abasigaye birashoboka ko batakaza amafaranga yabo.
Niba umucuruzi akora amaduka 50+, guhindura ibiciro buri munsi, kandi yamaze gushora imari muburyo bwo kubona sisitemu yinyuma ihuriweho - noneho ESL birashoboka. Ngiyo umwirondoro. Bitabaye ibyo, abadandaza birashoboka ko bagura tekinoroji ihenze kugirango bakemure ikibazo badafite.
Niki ESL?
Ikirangantego cya elegitoronike ni ikintu gito kitagaragara. Igizwe n'ibice bitatu by'ingenzi: aKugaragaza Mugaragaza, a itumanaho, na asisitemu y'ingufu. Ibirango bihuza na sisitemu yo gucunga inyuma ikoresheje imiyoboro idafite umugozi. Abacuruzi barashobora guhindura ibiciro cyangwa amakuru yibicuruzwa muri sisitemu yo hagati, hamwe nimpinduka ihuza byose bijyanye na - ibirango byububiko mumasegonda kugeza kumunota.
Buri kintu cyose kirimo amahitamo ya tekinike agira ingaruka kumikorere ya ESL mubyukuri - byoherejwe kwisi.
E - winoyiganje. Hano hari amamiriyoni ya microscopique capsules yuzuyemo ibice byumukara numweru. Kubakubita ukoresheje amashanyarazi, hanyuma ibice bitondekanya kugirango ukore inyandiko cyangwa ishusho ukeneye. Iyo ibice bimaze gukemuka, bigumaho - nta mbaraga zikenewe zo gukomeza kwerekana. Niyo mpamvu ibyo bintu bishobora kumara imyaka 5 kugeza 10 kuri bateri imwe. Birashobora kandi gusomwa mumirasire yizuba, bifite akamaro kanini kububiko bufite amadirishya manini. Ibibi? Buhoro buhoro - ecran irabagirana kandi ihindagurika kumasegonda cyangwa abiri mugihe cyo kuvugurura. Amabara make, cyane cyane umukara numweru hamwe wenda umutuku cyangwa umuhondo kubiciro byinyongera. Kandi bakora nabi mubukonje, biba ikibazo nyacyo mumihanda ya firigo.
LCDbirasa muburyo bwa ecran ya terefone, hamwe namabara akungahaye hamwe nigipimo cyihuta cyo kugarura ibintu, gishobora kwerekana ibintu bifite imbaraga ndetse na videwo. Bakenera imbaraga zihoraho kugirango bakomeze kwerekana kandi mubisanzwe bikoreshwa gusa mubihe byihariye nka capita ya nyuma yamamaza.Igice cyerekanabisa na ecran ya calculatrice - igiciro gito ariko imikorere mike cyane, kandi igenda ikurwa mubisoko.
Kubungabunga Ukuri
Abacuruzi bakunze kuvuga ko ESL ishobora "gushiraho no kwibagirwa," ikora mu buryo bwikora imyaka myinshi itabigizemo uruhare. Ukuri ntabwo ari byiza. Imyaka 5 - 10 yubuzima bwa bateri nigiciro cyamahame mubihe byiza. Ubuzima busanzwe buterwa nigihe cyo kuvugurura, ubushyuhe bwibidukikije, imiterere yitumanaho, nibindi bintu. Mugihe kinini - ibintu bishya bigezweho, bateri zirashobora gukenera gusimburwa mumyaka 3 - 4. Kandi gusimbuza bateri nakazi gasaba akazi-buri kirango kigomba kugenzurwa kurwego rwishyurwa, kuvanwaho, bateri yasimbuwe, no kongera gushyirwaho. Umuyobozi umwe wububiko yasobanuye iminsi yo gusimbuza bateri nkumva ari nko guhagarika ibisasu, gutinya kumena ibirango. Kunanirwa kw'ibikoresho nabyo byanze bikunze. Ibyangiritse kuri ecran, itumanaho ryananiwe, hamwe no gucamo ibice bishobora kubaho. Kububiko bufite ibirango ibihumbi icumi, gukorana na labels magana yibeshya kumwaka nibisanzwe.
Ubushyuhe bukabijebirengagijwe nabacuruzi benshi. E - wino igarura umuvuduko igabanuka cyane mubushyuhe buke kandi ntishobora gukora neza. Ibipimo bya ESL byananiranye muri firigo hamwe na firigo biragaragara ko biri hejuru ugereranije nubushyuhe bwibidukikije. Amaduka amwe n'amwe yaguze kugura ubushyuhe budasanzwe - ubushyuhe bwihariye kuri utwo turere, butwara amafaranga menshi cyane.
Guhagararira amabarani indi mbogamizi. Benshi muri ESL barashobora kwerekana umukara n'umweru gusa, hamwe nibicuruzwa bimwe bishyigikira ibara rya gatatu. Nukuri byuzuye - ibara e {{3} lab ibirango byimpapuro birahenze kandi bifite umuvuduko wo kugarura buhoro hamwe nigihe gito cyo kubaho. Ibishushanyo bikize kandi byamabara yamashusho aracyakeneye ibikoresho byacapwe.
Ibikorwa Remezo bya tekiniki
Zigbeecyari gisanzwe,BLEni gufata, abacuruzi bamwe basunika ibisubizo byihariye bikora ibicuruzwa bifunga - muri. Guhitamo umucuruzi ukomeye ukoresheje BLE ni byiza. Abacuruzi ESL imishinga idakunze kunanirwa kubera guhitamo protocole. Kunanirwa bibaho kubera izindi mpamvu zaganiriweho hepfo.
Sisitemu yuzuye ya ESL irenze kure ibirango ubwabyo. Inyuma isaba software gucunga kubungabunga ibicuruzwa, gushyiraho amategeko agenga ibiciro, na gahunda yo kuvugurura imirimo. Mububiko -, amarembo yitumanaho agomba koherezwa - aya marembo yakira amabwiriza yinyuma hanyuma akayatangaza kuri label. Amaduka manini arashobora gukenera amarembo menshi kugirango yizere.
Ubwubatsi bukomatanyijeshyira ibyatunganijwe byose mubicu cyangwa icyicaro gikuru, bigatuma imiyoborere ihuriweho byoroha, ariko hamwe numuyoboro mwinshi - iyo iduka rimaze gutakaza umurongo wa interineti, ivugurura ryibiciro rirahagarara.Ubwubatsi bwa mudasobwaikoresha ubushobozi bwo gutunganya murwego rwububiko, kwemerera gukomeza gukora mugihe cyo guhagarika imiyoboro, ariko byongera ibiciro no kubungabunga ibikoresho byaho.
Ngiyo ishingiro rya tekiniki. Icyangombwa mubyukuri nukumenya niba kimwe muribi gihindura agaciro nyako kubintu byihariye - aribwo ibintu bishimishije.
Umugani wo Kuzigama Umurimo
Kuzigama k'umurimo akenshi birakabya n'abacuruzi. Ubuyobozi bumwe bw'akarere bwo mu karere bwabanje gushimishwa, bibwira ko bushobora gukuraho imyanya ibiri y'abanditsi b'imigabane. Iyo ubaze igihe cyakazi cyakoreshejwe mubyukuri guhindura ibiciro - byagaragaye ko ari amasaha icumi gusa mucyumweru, kandi byakozwe nabakozi mbere yo gufungura mugitondo, utabariwe nkakazi kiyongereye. Impapuro zo gusimbuza impapuro zisanzwe zikorwa nabakozi bo mububiko mugihe gito ugereranije kandi ntibisaba byanze bikunze akazi. Byongeye kandi, sisitemu ya ESL ubwayo isaba abakozi kugenzura buri munsi, gusimbuza bateri, no gukemura ibibazo. Abacuruzi benshi bakora "kuzigama abakozi" ahantu hanini hagurishwa mu mibare ya ROI, gusa ugasanga kuzigama nyabyo biri munsi yibiteganijwe.
Nibyo, gusimbuza impapuro gakondo ibiciro birasaba imirimo yumubiri. Supermarket nini ifite ibihumbi icumi bya SKUs irashobora kugira ibiciro amagana cyangwa ibihumbi kugirango uhindure buri cyumweru. Abakozi bagomba gucapa ibiciro bishya, kunyura munzira kugirango babone ibicuruzwa bijyanye, gusimbuza ibirango bishaje, no kwemeza ibimenyetso bihuye neza nibicuruzwa. Iyi nzira ntabwo ari igihe - itwara gusa ahubwo ikosa - ikunze kugaragara {{5} tags ibiciro bitari byo biganisha ku makimbirane yo kugenzura ndetse n’ibibazo by’amategeko.
ESL ihindura byimazeyo iyi nzira. Guhindura ibiciro bikozwe muri sisitemu yinyuma kandi ihita ihuza ibirango byose ukoresheje umuyoboro udafite umugozi. Inzira yose irashobora kurangira muminota hamwe nukuri kwegera 100%.
Ariko ibyo byunguka neza ntabwo bihita bisobanura kugabanuka kumutwe.
Igiciro Cyiza: Icyifuzo Cyukuri
Ku bacuruzi batekereza cyane kuri ESL,ubushobozi bwo kugena ibiciro nimpamvu nyayo ikwiye gushora imari. Ibiciro byimpapuro zisanzwe zituma ibiciro bihinduka hejuru - igiciro, bityo abadandaza bakunda kugumya guhagarara neza. ESL igabanya igiciro ntarengwa cyo guhindura ibiciro kugeza kuri zeru, bigatuma ibiciro bihinduka kenshi bishoboka.
Ibi bifungura urukurikirane rwibikorwa bishoboka: nyabyo - igihe cyo gusubiza ibiciro byabanywanyi; ibiciro byoroshye bishingiye kubintu byabazwe - kugabanya ibicuruzwa bishya byegereje kurangira kugabanya imyanda; gushyira mubikorwa ibiciro bitandukanye mubihe bitandukanye byumunsi - nko kuzamura ibiciro byibiribwa byateguwe mugihe cyamasaha ya sasita, kugabanya imigati nijoro kugirango ubone ibicuruzwa.
Abahanga mu bukungu bafite ijambo kuriyi -ivangura ry'ibiciro. Verisiyo ikabije, aho abadandaza bishyuza buri muntu ntarengwa ntarengwa bari kwishyura, birashoboka muburyo bwa tekiniki ariko muburyo bwemewe nubwitonzi - imipaka. Icyo ESL ishoboza mubyukuri nuburyo bworoheje: ibiciro bitandukanye mubihe bitandukanye cyangwa ibice byabakiriya. Ibyo biremewe hafi ya hose kandi nibyo abadandaza benshi bakora.
Ukuri gutesha umutwe muruganda: abacuruzi bagurisha ESL nkumurimo - tekinoroji yo kuzigama mugihe icyifuzo nyacyo ari ubushobozi bwibiciro. Ariko ibiciro byingirakamaro bisaba ingamba zihamye zo kugena ibiciro, gusesengura amakuru akomeye, no gutumanaho neza kubaguzi - ubushobozi abadandaza benshi batigeze batera imbere.Kugura ESL udafite iyi fondasiyo ni nko kugura imodoka yo kwiruka utazi gutwara inkoni.
Abaguzi
Umuryango w'ubumwe bw’ibihugu by’Uburayi urimo gukemura ibiciro bya digitale munsi ya DSA na DMA. Muri Amerika biratandukanye bitewe na leta.
Guhindura ibiciro kenshi birashobora kwangirikainanga. Mubicuruzwa gakondo, abaguzi bibuka "igiciro gisanzwe" cyibintu byakunze kugurwa kandi bagakoresha ibi kugirango barebe ubwiza bwa promotion. Iyo ibiciro bihindutse kenshi, inanga yibiciro irashobora gucika intege.
Ikibazo gikomeye ni ukumva "ukoreshwa." Abaguzi nibamara kubona ko abadandaza bakoresha ibiciro byingirakamaro, barashobora kumva bayobowe. Mu myaka yashize, imbuga nkoranyambaga zagiye zibona abakiriya binubira ko supermarket zimwe "igiciro gitandukanye ukurikije uwo uriwe" cyangwa "ibiciro bitandukanye mugitondo na nimugoroba." Mugihe akenshi kutumvikana, ibyago bizwi nukuri. Amaduka manini yo muri Amerika agerageza kugiciro - igiciro cyagombaga guhagarika ubushakashatsi bwabo kubera kunengwa kumurongo.
Hariho itandukaniro ryibisekuruza. Abaguzi bakiri bato basa neza nibiciro bihinduka - ahari kubera ko bamenyereye ibiciro bya Uber byiyongera nibiciro bya Amazone bihindagurika. Abakiriya bakuze barababara rwose. Umuyobozi umwe wububiko yatangaje ko umukecuru wamushinje "gushuka abasaza" igihe yabonaga igiciro cy umutobe w icunga cyahindutse kuva aheruka gusura. Ntabwo byari ibiciro byingirakamaro - gusa kuzamura bisanzwe birangira. Ariko icyo nikibazo cyimyumvire abadandaza bahura nacyo.
Isesengura ry'ibiciro
Iyo abadandaza basuzumye ishoramari rya ESL, kubara ROI akenshi bigira aho bibogamiye. Kuzigama k'umurimo birenze urugero kuko imirimo yo gusimbuza ibiciro akenshi ikorwa mugihe cyo kuruhuka - amasaha yo hejuru mugihe abakozi badashobora kuba bafite ubushobozi bwuzuye. Inyungu zo kugena ibiciro ziragoye guhanura neza; gukabya gukabije ibiciro birashobora gukurura abaguzi. Ibiciro byihishe ntibisuzugurwa cyangwa birasibwe rwose.
Amasoko y'ibikoreshoni intangiriro. Igiciro cyikirango kimwe cya ESL kiratandukanye bitewe nubunini, ibiranga, nubunini bwubuguzi, kuva kumadorari make kugeza kumadorari icumi. Supermarket nini irashobora gukenera ibirango ibihumbi mirongo. Noneho harihoibiciro remezo- amarembo y'itumanaho, kuzamura ibikoresho byurusobe, amafaranga yo kwiyandikisha ya software. Harihoamafaranga yo kohereza- kohereza bwa mbere ububiko bunini bushobora gufata ibyumweru byinshi hamwe nitsinda ryabakozi.
Byirengagijwe cyane niigiciro cyo kwishyira hamwe. Sisitemu ya ESL ikeneye guhuza na sisitemu ya POS iriho, sisitemu ya ERP, hamwe na sisitemu yo gucunga ibintu. Sisitemu akenshi ituruka kubacuruzi batandukanye kandi ikoresha imiterere yamakuru atandukanye hamwe nuburinganire bwimiterere. Gutinda kwishyira hamwe kwa sisitemu nibisanzwe - akazi gateganijwe mbere yo gufata amezi make akenshi bikurura igice cyumwaka cyangwa umwaka, cyane cyane mububiko bugikoresha sisitemu ishaje. Ibi biramenyerewe cyane mu nganda.
Amafaranga yo guhugurakandi birakomejeamafaranga yo gukora no kuyitahontishobora kwirengagizwa. Batteri ikenera gusimburwa buri gihe, ibirango bidakenewe bikenera gusanwa cyangwa gusimburwa, kandi software ikenera kuzamurwa no kuyitaho. Gusa wongeyeho ibyo biciro byose urashobora kubara ukuriIgiciro cyose cya nyirubwite (TCO).
Ikiguzi cyamahirwebigomba kandi gufatwa - amafaranga yashowe muri ESL yashoboraga gukoreshwa muguhindura amaduka, e - guteza imbere ubucuruzi, cyangwa gutanga isoko neza.
Isoko rigamije
Ubukungu bwa ESL bufite ubukungu bugaragara. Abacuruzi benshi b'urunigi barashobora kubona ibiciro byubuguzi bwiza, gukwirakwiza ibiciro byagenwe, hamwe nigihe kinini cyo guhindura ibiciro, niko bigaragara ibyiza.
Kubacuruzi bato bigenga, ibintu biratandukanye rwose. Niba iduka rifite SKUs zitageze ku 5.000 hamwe n’ibiciro bitarenze 50 byahinduwe mu cyumweru, ishoramari rya ESL rishobora gufata imyaka irenga 7 kugirango ubimenye. Kubacuruzi benshi bato n'abaciriritse, ibi ntabwo arishoramari ryumvikana.
Benshi cyane hagati - bafite ibiribwa bakoresheje imibare itandatu kumishinga ya ESL yatanze wenda 20% ya ROI yasezeranijwe.Benshi mubigenga n'iminyururu mito yo mukarere bagomba kugenda.Kimwe kijya mububiko aho ishami ryitumanaho ari "umuntu uzi mudasobwa," cyangwa umuntu wese ufite intego nyamukuru "abanywanyi babikora." Iyanyuma irasanzwe kurenza uko byari byitezwe, kandi nimpamvu iteye ubwoba yo gukoresha amafaranga nkaya.
Imitego rusange
Amakosa yo guhitamo ikoranabuhangani imitego isanzwe. Abacuruzi bamwe bahisemo ibisubizo byabacuruzi bato kugirango babike amafaranga, gusa ugasanga umucuruzi yaguzwe, pivote, cyangwa yahombye gusa, hamwe na serivise - up idashobora gukomeza. Barangije bagomba gusimbuza ibirango byose byoherejwe. Ibibazo nkibi byunvikana rimwe na rimwe mu nganda, hamwe nigihombo gikunze kugera kuri miriyoni.
Ibibazo byo kwishyira hamwe bimaze kuganirwaho kandi ntibizongera.
Hariho indi ngingo benshi badateganya:kurwanya abakozi. Ntibisanzwe guhura n’abatavuga rumwe n’ubumwe cyangwa ubufatanye bw’abakozi mu gihe cyo koherezwa kwa ESL, bafite impungenge ko bizatuma bahagarika akazi. Nubwo ubuyobozi bwizeza ko nta kwirukanwa, umushinga utinda kandi hakenewe itumanaho ryinshi n’imishyikirano bibaho rimwe na rimwe.
Ibindi Byifuzo
Agaciro ka ESL ntabwo kari mu kwerekana ibiciro gusa ahubwo no mubice bigize ibikorwa remezo byose bigurishwa. Iyo sisitemu ya ESL ihujwe na sisitemu yo gucunga ibarura, POS, na ERP, ibikorwa byubwenge birashobora kugerwaho. Sisitemu irashobora guhita ikurikirana ibicuruzwa byagurishijwe umuvuduko nurwego rwibarura, igahita itera kuzamura ibiciro mugihe ibarura riri hejuru cyane, no kohereza ibyagarutsweho mugihe ibarura riba rito. Bimwe mubikorwa bya ESL byateye imbere kandi bifite amatara yerekana LED ashobora gukoreshwa hamwe na sisitemu yo gutoranya - mugihe abakozi batunganyije ibicuruzwa kumurongo, ikirango cyibicuruzwa kizagurishwa nkikibazo.
Ihuriro risaba urwego rwohejuru rwo guhuza sisitemu, nayo nimwe mubibazo nyamukuru byo kohereza ESL.
Ubunararibonye bwabakiriya bubona kuzamura gato - ntakindi "igiciro kimwe ku gipangu, ikindi kuri rejisitiri" ibintu. ESL igezweho irashobora kwerekana amakuru akomeye nkinkomoko, amakuru yimirire, hamwe nabanyamuryango - ibiciro byihariye. Kubijyanye n’ibidukikije abadandaza bamwe bateza imbere, gushidikanya biremewe. Nibyo, imyaka 5-10 yo kubaho birashoboka ko ikubita impapuro zikomeza, ariko ubushakashatsi bukomeye bwubuzima bugira uruhare mukuvoma ibyuma bidasanzwe hamwe n imyanda ya elegitoronike irabura. Ntabwo arimpamvu yo kugura ESL.
Ijambo ryanyuma
Kubabishaka, guhera kuri pilote nyayo mububiko bubiri cyangwa butatu nibyiza. Gupima ibintu byose witonze byibuze amezi atandatu mbere yo gushyira umukono kumurongo - amasezerano yagutse ni ngombwa {{2} data amakuru akomeye avuye mubikorwa bye agomba kumenyesha icyemezo. Abacuruzi bazasunika kwiyemeza hakiri kare. Kurwanya ni byiza.
ESL nigikoresho gikomeye kubicuruza neza. Ariko "umucuruzi ukwiye" nicyiciro gito cyane kuruta inganda zishaka ko abadandaza bizera.
