Aka gatabo gakubiyemo ibyemezo byubushakashatsi bifite akamaro: urwego rwimyandikire, ingamba zamabara, amakuru yibanze, kwerekana ibiciro bya psychologiya, nuburyo ayo mahame amwe akoreshwa mugihe ukorana nibirango impapuro cyangwaibirango bya elegitoroniki. Iyo bibaye ngombwa, ikubiyemo imibare yihariye, ibikoresho byerekanwe, hamwe nigihe amategeko rusange agukorera.
Imyandikire: Kubaka Inzego ziyobora Ijisho
Guhitamo imyandikire nicyemezo cyingirakamaro mubishushanyo mbonera by'ibiciro - kandi bikunze kugaragara nabi. Intego ntabwo ari ubujurire bugaragara mu bwigunge; ni ukubona ijisho ryabakiriya kubiciro mbere yikindi kintu cyose cyiyandikisha.
Imyandikire ibiri ntarengwa.Imwe kubiciro byibanze nizina ryibicuruzwa; isegonda (bidashoboka) yo gushyigikira amakuru nkigiciro cyibice cyangwa SKU. Birenze bibiri bitera urusaku rugaragara utongeyeho amakuru yingirakamaro.
Shiraho ingano, ntabwo ari ingano gusa.Iyo werekanye igiciro cyamamaza hamwe numwimerere, igipimo gifata mubikorwa: igiciro cyo kugurisha 100%, igiciro cyambere cyambere kuri 50-60% yubunini. Iyo ibiciro byombi bigaragara kurwego rumwe, abakiriya bagomba kumenya icyaricyo - icyo gihe cyinyongera cyo kwitiranya ni friction wakoze hamwe nigishushanyo.
Sans - serif yimyandikire irenze iyishushanya kubito.Inyandiko kandi werekane imyandikire itesha agaciro ingingo zingana zisabwa mukibanza - inkingi. Somet ya geometrike cyangwa ikiremwamuntu - serif ikomeza kumvikana kuri 14pt no munsi mumatara ahinduka. Buri gihe gerageza imyandikire yawe yacapishijwe mubunini bwa label - itareba kuri ecran kuri 100%.
Kurisisitemu yububiko bwa sisitemu, imbogamizi irakomera kurushaho: e - impapuro zerekana kuri pigiseli ihamye, kandi inanutse - inyuguti zanditsemo zicika ku bunini buto. Ubutinyutsi - uburemere, hasi - itandukaniro - Imyandikire ya stroke ikora neza cyane kuri e - impapuro zerekana.
Ibara: Koresha nka Sisitemu, Ntabwo ari Umutako
Reflex itukura. Umutuku ukora ibyihutirwa - ibyo bihuye nimyitwarire y'abaguzi. Ikibazo ni ugukoresha cyane: iyo ibintu byose bitukura, ntakintu kigaragara kandi ikimenyetso kibura.
Ibara rikora gusa nkitumanaho iyo rikoreshejwe hamwe nubushake. Urwego rufatika rwo gutangira:
- Umutuku- igihe - kuzamurwa mu ntera, gukuraho, kugurisha flash
- Amakara yirabura cyangwa yijimye- ibicuruzwa byumurongo wambere, hejuru - margin
- Icyatsi- ibinyabuzima, biramba, cyangwa bishya - ibicuruzwa
- Umuhondo- agaciro - urwego cyangwa ibiciro byinshi
- Umweru cyangwa utabogamye- ibiciro byibanze bisanzwe mububiko
Amashyirahamwe yamabara aratandukanye mumico n'amasoko. Ibyavuzwe haruguru byerekana uburyo busanzwe mubucuruzi bwiburengerazuba - kwemeza kurwanya abakiriya bawe mbere yo gufunga sisitemu.
Itandukaniro ntabwo ari ubushake.UwitekaWCAG 2.1 igipimo cyagerwahoshiraho byibuze 4.5: 1 igereranya itandukaniro riri hagati yinyandiko ninyuma yinyandiko isanzwe -. Icyo gipimo ningirakamaro kimwe kubirango byacapwe: ibara ryerurutse ryera ryera birananirana, ubururu bwerurutse hagati - ubururu birananirana. Urashobora kugenzura ibyo aribyo byose muminota umwe nubusaIgenzura rya WebAIMmbere yo kohereza ikintu cyose kugirango icapwe.
Guhoraho bifite akamaro nkuguhitamo amabara kugiti cye. Niba umutuku bisobanura kwemererwa mu kayira ka 3, bigomba gusobanura neza ahantu hose. Gukoresha bidahuye bihatira abakiriya re - kwiga sisitemu igihe cyose bahinduye ibice.
Inzego zamakuru: Hitamo icyambere mbere yo Gutegura
Mbere yo gukora ku miterere, hitamo gahunda yamakuru akorera umukiriya. Mubice byinshi byo kugurisha, urwo rutonde ni:
- Igiciro cyo kugurisha- ahita agaragara, nta gushakisha bisabwa
- Izina ryibicuruzwa cyangwa ibisobanuro bigufi- imiterere ihagije yo kwemeza ibicuruzwa byiza
- Igiciro cyo kugereranya- gusa iyo hari kuzamurwa cyangwa kugabanywa
- Igiciro- kuri 100g, kuri oz, kuri buri gice - byemewe n'amategeko ku masoko menshi
- Icyiciro cya kabiri- SKU, barcode, code y'imbere - nto, hepfo
Igiciro cyibintu nikintu gikunze gufatwa nkigitekerezo. Mu masoko menshi - harimo Umuryango w’ubumwe bw’ibihugu by’Uburayi, Ubwongereza, hamwe n’ibice bya Amerika - ibiciro by’ibiciro nyabyo kandi byemewe ni itegeko ryemewe, ntabwo ari ugushushanya.Ingaruka zo kuterekana cyangwa kubura ibiciro byerekanakwagura neza ibirenze umukiriya umwe, no mubutaka bugenzurwa.
Kureka umwanya wera uhagije. Imirongo ngenderwaho ifatika: byibuze 8-10% yubugari bwa label nkurugero kuri buri ruhande. Ikirangantego cyuzuye ntabwo gitanga amakuru menshi - bituma amakuru ariho bigoye kuyakuramo.
Ingano no Kureba Intera: Igishushanyo cya Shelf, Ntabwo ari Mugaragaza
Ingano yimyandikire ku giciro igomba guhindurwa kugeza intera izasomwa kuva - ntabwo ari uburyo igaragara muri software yawe yo gushushanya kuri 100%.
- Isahani isanzwe - ibirango byuruhande(imiterere isanzwe: 2 × 1 cm cyangwa 3 × 2 cm): soma kuva kuri cm 60-90. Igiciro cyo kugurisha byibuze 18-22pt hagati yimyandikire yuburemere -. Igiciro cyibice byibuze 10–12pt.
- Kurangiza - cap na aisle - umutwe wikirango: urebye kuva kuri metero 1.5-3. Igiciro cyiganje kigomba kuba 36pt cyangwa kinini.
- Manika ibirango: ifashe uburebure bwamaboko, bityo imyandikire ntoya iremewe - ariko urwego rukeneye guhita rusobanuka.
Ikizamini cyingirakamaro cyane ntacyo kigura: andika ikirango mubunini bwuzuye hanyuma usubire inyuma mubisanzwe abakiriya bareba intera. Nintambwe abashushanya benshi basimbuka kuko bigaragara ko bigaragara - kandi niho ibibazo byinshi bisomeka bifatwa.
Ibiciro bya psychologiya hamwe na tagi
Igiciro kimwe, cyerekanwe ukundi, gitanga imyitwarire itandukanye yo kugura. Ubuhanga bubiri bukwiye kubaka muri sisitemu yogushushanya kuva ugitangira:
Kugaragaza ibiciro byiza.Ibiciro birangira .99 cyangwa .95 bigahora bifatwa nkibiri munsi yabyo. Mugihe werekana ibiciro byiza, reka igice cyose - umubare wiganjemo kugaragara - umubare munini hamwe na superscript ntoya kumafaranga ni uburyo busanzwe busoma bisanzwe mugihe ushimangira imyumvire yo hasi -.
Igiciro cya Anchor.Iyo werekanye kugabanyirizwa, igiciro cyumwimerere gikora nkibisobanuro bituma igiciro cyo kugurisha cyunvikana nkinyungu. Igiciro cyo kugurisha mumabara yuzuye, ingano yiganje. Igiciro cyumwimerere muri gray strikethrough hafi 50-60% yubunini bwibicuruzwa. A "Uzigama $ X" umuhamagaro ukuraho imibare yo mumutwe. UwitekaIngaruka yo gushiraho ibiciro byo kugurishaasobanura impamvu iyi miterere ikora cyane kwizerwa - ingingo yerekana ihindura uko igiciro cyumva, ntabwo aricyo.
Ibidasanzwe bikwiye kumenya:hejuru - kurangiza kugurisha, ibiciro byegeranye ($ 280 aho kuba $ 279.99) akenshi biruta ibiciro byiza. Byerekana icyizere nubushake. Huza uburyo bwawe bwo kwerekana ibiciro kubirango byawe - ntukurikize amategeko rusange murwego aho bigukorera.
Ibishushanyo bisabwa kubidukikije bicuruza
Amaduka manini n'amaduka y'ibiryoshyira imbere umuvuduko. Abakiriya bagenda byihuse kandi basikana cyane. Itandukaniro ryinshi, imyandikire itinyitse, hamwe nibara ryerekana amabara areka abakiriya batunganya amakuru badatinze. Ibiciro byibiciro bigaragara ni ngombwa - haba kubahiriza no kugereranya {{4} behavior imyitwarire yo guhaha ikunze kugaragara mu biribwa.Ikirango cya elegitoroniki kirango mugucuruza ibiribwaziragenda zifatwa kugirango zikemure inshuro zigezweho hamwe na label yubunini impapuro - sisitemu ishingiye kurugamba.
Boutique hamwe nu bicuruzwa bidasanzweifite igishushanyo kinini. Tagi irashobora gutorwa, gusuzumwa, kandi rimwe na rimwe ikabikwa. Ubwiza bwibikoresho byerekana ubuziranenge bwibicuruzwa mbere yuko ikintu gikoraho. Igiciro gishobora kuba kitagaragara nkana - gikwiye kumwanya wo hejuru. Ikirangantego ni igice cyibicuruzwa, ntabwo ari amakuru gusa.
Farumasi n'ubuvuziyicaye ku masangano yo gucuruza no kubahiriza. Ibisabwa kugenzurwa birakomeye kandi amakuru yuzuye ni menshi - ifishi ya dosiye, ingano yipaki, nigiciro cyibiciro byose bigomba kubana byemewe n'amategeko. Iyi ni imwe mu manza zisobanutse zo gukoreshagucuruza ibikoresho bya elegitoroniki, yemeza ibiciro byukuri mubicuruzwa binini kandi byoroshya imicungire yubahirizwa.
Gushushanya Inyandikorugero kubiciro bya Digital
Kwimukira kuriibiciro bya digitaleHindura igishushanyo mbonera cyibiganiro bivuye mubikorwa byumubiri kugeza kubishusho. Amahame akomeza kuba umwe - urwego, itandukaniro, bisobanutse - ariko irangizwa rikorwa nubunini bwa ecran no kwerekana ikoranabuhanga.
Ikirangantego cya e-impapuro ya 2.9 - hafi yubuso bwikarita yubucuruzi. Muri uwo mwanya, shyira imbere: izina ryibicuruzwa (byaciwe buri gihe niba bikenewe), igiciro cyo kugurisha (cyiganje), igiciro cyibice, na barcode cyangwa QR code. Ongeraho imirima myinshi ituma umurima wose bigoye gusoma.
Ibisanzwe bibiri - ibara e - impapuro (umukara n'umweru) bisaba imyandikire itinyitse, ndende - inyuguti zinyuranye kugirango zitange neza kuri label ikemurwa. Bane - ibara e - impapuro - wongeyeho umutuku n'umuhondo - bigarura ubushobozi bwo kwamamaza cyane udahinduye tekinoroji yo kwerekana. Icyemezo gifatika hagatiLCD na e - ibirango bya winoikubiyemo kuvugurura inshuro, imbaraga zisabwa, no kwerekana imiterere, ntabwo igishushanyo cyonyine.
Mbere yo kurangiza inyandikorugero iyo ari yo yose ya ESL, iyandike hamwe nizina ryibicuruzwa birebire kandi byamamaza cyane. Ibibazo bitagaragara namazina y'ibicuruzwa bigufi bihita bigaragara. Kumashusho yuzuye,kugereranya ESL vs impapuroikubiyemo ibiciro nibikorwa byakazi birenze ibyo gufata ibyemezo byonyine bishobora gukemura.
Ibikoresho byo Gushushanya Ibiciro
Ku mpapuro - ibirango bishingiye, igikoresho gikwiye biterwa nubunini bwawe kandi bigoye:
- Canva- ubuntu, mushakisha - ishingiye; ikora kubito - igipimo cyo kugurisha hamwe nibisabwa bike
- Ishusho ya Adobe- inganda zinganda kubikorwa bya label neza
- Igishushanyo Cyiza & Icapa- igikoresho cyubusa cyateguwe kugirango icapwe kumpapuro zisanzwe za Avery; bifatika kubisanzwe bisanzwe - imiterere yimiterere
- BarTender cyangwa NiceLabel- impinduka zumwuga - software label yamakuru kubikorwa byo gucapa amajwi menshi hamwe nibicuruzwa bitandukanye kuri label
Kuri sisitemu ya sisitemu ya ESL, igishushanyo mbonera gikorerwa murwego rwo gucunga ibicuruzwa. Inyandikorugero yo guhitamo iratandukanye cyane hagati yabatanga - kwemeza ibiboneka mbere yo kwiyemeza sisitemu.
Kugenzura itandukaniro mbere yumusaruro :.Igenzura rya WebAIMni ubuntu, ifata munsi yiminota, kandi ikuraho igitekerezo icyo aricyo cyose kuri 4.5: 1.
Ibitandatu Bisanzwe Byibiciro Tag Igishushanyo Amakosa
- Imyandikire myinshi cyane:Kurenga bibiri bitera urusaku utongeyeho amakuru. Gukosora: sobanura imyandikire yambere niyindi ishyigikira imyandikire kandi uyikoreshe ubudahwema mububiko.
- Itandukaniro ridahagije:Umwandiko wijimye kumurongo wijimye unanirwa kumurika ububiko nyabwo. Gukosora: koresha ibara ryose ukoresheje ibinyuranyo bigenzura mbere yo gucapa.
- Bingana - ingano yumwimerere nigiciro cyo kugurisha:Abakiriya ntibagomba gukora umubare uriho. Gukosora: igiciro cyo kugurisha cyiganje; igiciro cyumwimerere ntoya muri gray strikethrough.
- Igishushanyo ku gipimo cya ecran:Ikirangantego gisoma neza kuri monitor yawe gishobora kudasomwa kure yikibanza. Gukosora: icapa kandi ugerageze intera nyayo yo kureba mbere yo kurangiza.
- Nta sisitemu yo gushushanya:Ibishushanyo bitandukanye byashizweho mumashami birema uburambe butandukanye. Gukosora: shiraho tagi ya sisitemu hanyuma uyikoreshe ufite intego - gutandukana bigomba kuba nkana, ntabwo ari impanuka.
- Inyandikorugero zirenze urugero ESL:Mugaragaza ntoya iba idasomeka vuba. Gukosora: menya imirima itanu yingenzi hanyuma ugabanye ibindi byose.
Ibibazo
Ikibazo: Ni ubuhe bwoko bw'imyandikire bwiza kubiciro byo kugurisha?
Igisubizo: Sans isuku - serif yimyandikire ikora neza cyane mubunini buto busabwa kububiko - ibirango. Ubugari buhoraho bwa stroke bugumya kumurika; imitako cyangwa imyandikire yimyandikire ntabwo. Kuri boutique kumanika tags yasomwe muburebure bwamaboko, imyandikire yerekana neza irakora - ariko birananirana kumurongo. Ibyo wahisemo byose, gerageza byacapwe mubunini bwa label mbere yo gukora.
Ikibazo: Nubuhe buryo bwiza bwo kwerekana igiciro ku giciro?
Igisubizo: Igiciro cyo kugurisha muburyo butandukanye (umutuku urasanzwe, ariko ugomba gukoreshwa buri gihe), mubunini bwiganje. Igiciro cyumwimerere muri gray strikethrough hafi 50-60% yubunini bwibicuruzwa. A "Wizigamiye $ X" guhamagarwa hafi bikuraho imibare yo mumutwe. Iyo ibiciro byombi bigaragara mubunini bumwe, abakiriya bagomba kumenya icyaricyo - ko guterana amagambo byakozwe nigishushanyo, ntabwo kuzamurwa.
Ikibazo: Ese ibirango bya elegitoroniki bigabanya uburyo bwo gushushanya?
Igisubizo: Babiri - ibara e - impapuro zikubuza umukara n'umweru, bikubiyemo ibiciro bisanzwe. Bine - ibara e - impapuro (wongeyeho umutuku n'umuhondo) bikemura byinshi bikenewe mu kwamamaza. LCD - ishingiye kuri ESLs ishyigikira ibara ryuzuye. Imiterere yose isaba gutekereza neza kubyerekeranye nuburemere bwimyandikire hamwe na hierarchy mubice bito byerekana. E {9}
Ikibazo: Haba hari amategeko asabwa mugushushanya ibiciro?
Igisubizo: Yego, kandi biratandukanye ku isoko. Ibiciro byibiciro birakurikizwa muburayi, Ubwongereza, ibice bya Amerika, na Ositaraliya, nibindi. Ibisabwa mubisanzwe bikubiyemo amakuru agomba kwerekanwa, byibuze byemewe kumirima iteganijwe, hamwe no gushyira mubicuruzwa. Reba amabwiriza yisoko yawe mbere yo kurangiza sisitemu iyariyo yose - ingaruka zo kutubahiriza - kurenga kurenga ubwiza.
Umurongo w'urufatiro
Igishushanyo mbonera cyibiciro nigishushanyo cya sisitemu, ntabwo ari - umushinga wigihe. Guhitamo bifite akamaro - Imyandikire yimyandikire, itandukaniro, amakuru yibanze, guhuzagurika - bigomba gukorwa rimwe kandi bigashyirwa mubikorwa byizewe mubipimo. Ikirango gisaba imbaraga zo gusoma kirimo gukora cyane kurwanya kugurisha.
Niba ingano, kuvugurura inshuro, cyangwa ibisabwa mububiko bwawe bifite impapuro zirengeje - zishingiye kubiciro,gusobanukirwa uburyo ibirango bya elegitoroniki bikorani intambwe ifatika. Amahame yo gushushanya ni amwe. Irangizwa ryihuta, rirasobanutse neza, kandi rihamye kurwego.
