Raporo yerekana imurikagurisha rya Freeman 2024 yashyize umubare kubyo abayobozi b'ibyumba basanzwe bumva: 93% by'abamurika ibicuruzwa bavuga ko ubwiza bw'isasu aricyo gisubizo gikomeye, nyamara 49% bonyine bavuga ko bishimiye ibisubizo byabo byo kugura isoko. Hagati aho, ubushakashatsi butandukanye na Bamwe bwerekanye ko 94% byabacuruzi bemeza ko isosiyete yabo idashoboye guhindura ibyabaye biganisha ku mahirwe. (cvent.com)
Iyo mibare yombi isobanura ibibazo bitandukanye. Iya mbere ireba ibibera ku kazu. Iya kabiri ireba ibiba nyuma.Kiyosike yerekanagukemura ikibazo cya mbere mu buryo butaziguye. Ntabwo bakosora icya kabiri - no kwitwaza ko bata amafaranga.
Iri tandukaniro rifite akamaro kuko abamurika benshi bahura nibibazo byombi icyarimwe, kandi bishimangirana. Gufata amakuru nabi biganisha kuri rusange - hejuru; rusange gukurikira - hejuru birengagizwa; kwirengagiza kwegera bituma kwerekana ishoramari ryose risa nkuwanditse - kuzimya. Kiosks irashobora guca ukuzenguruka kurwego rwo gufata, ariko gusa iyo inzira yo hasi yiteguye kwakira amakuru meza.
Ubushobozi Bottleneck Ntamuntu Uteganya
Ubuhanga bukomeye bwo gutunganya ibicuruzwa B2B - gutangiza inganda, software ikora imishinga, ibikoresho byihariye byo gukora - birashobora guhuza abashyitsi umunani kugeza ku icumi kumasaha. Ikarita ya scan. Ibiganiro byukuri bya tekiniki aho impamyabumenyi ibera, aho wiga ingengabihe, ubuyobozi bwingengo yimari, kandi niba ikibazo basobanura arimwe igisubizo cyawe gihuye.
Mubyerekanwa byingenzi nka IMTS, PACK EXPO, cyangwa Automate, traffic ntigenda neza. Hariho kwiyongera nyuma yingenzi ya mugitondo, ikindi hagati - nyuma ya saa sita, uduce twapfuye hagati yamasomo. Muri ubwo buryo bwo kuzamuka, akazu ka 20x20 hamwe na reps eshatu kakubita ku gisenge cy’imikoranire myiza 30 mu isaha mugihe abateranye babarirwa mu magana banyura mu nzira zegeranye.
Imikorere ya kiosque ikora nkibikorwa byo gutunganya. Mugihe abakozi bashishikajwe nibyifuzo bikeneye ubujyakuzimu bwa tekiniki, ecran ya ecran ikora ivumbura - imikoranire yabantu kubandi bose: ibishushanyo mbonera, gushakisha ibisobanuro, kwerekana amashusho, kwifata -. Mucukumbuzi isanzwe itangwa; ibyiringiro hamwe numushinga nyawo biriyongera.
Captello yanditse iyi dinamike muri IAEE Expo! Expo! mu mpera za 2024, aho ibikorwa byabo byo gufotora byageze kuri 40% yo guhagarara ugereranije ninganda zingana na 30%, hamwe nigihe cyo gutura kirenze iminota umunani. Nibyo gusezerana abakozi bawe ntibagomba gutangiza - kubabohora kubiganiro byujuje ibyangombwa bibera icyarimwe ahandi hantu. (capello.com)
Mbere yicyuma, genzura inzira yawe
Kuramo amakuru uhereye kuri bitatu byanyuma hanyuma usubize ibyo bibazo mubyukuri:
Nihe ijanisha ryafashwe ryayoboye yakiriwe kugiti cyawe - hejuru mumasaha 72? Ntabwo itumanaho rusange rya imeri - kwiyegereza kugiti cyawe byerekana ikintu cyihariye kiva mubiganiro cyangwa inyungu z'umushyitsi.
Nibihe ijanisha ryibisobanuro byayoboye harimo amakuru yujuje ibyangombwa birenze amakuru yamakuru? Ingengabihe, ingengo yimari, gusaba byihariye, icyemezo - gukora uruhare - ikintu cyose cyemerera kugurisha gushyira imbere no kugiti cye.
Nigihe cyo gutanga amaboko kuva kumazu kugeza CRM kugeza kugurisha bwa mbere? Ntabwo iyo kuyobora byashyizwe ahagaragara, ariko mugihe ikiremwa muntu kibakorera.
Niba ukurikiza igipimo cya - hejuru kiri munsi ya 50%, amakuru yawe yuzuye ari munsi ya 40%, cyangwa igihe cyawe cyo kugabura kirenze iminsi itanu, ufite ikibazo cyibikorwa kiosque itazakemura. Banza ukosore akazi. Iyerekana ryerekana kwagura sisitemu iyo ari yo yose bagaburira - harimo na zacitse.
Niba iyo mibare ifite ubuzima bwiza kandi icyuho cyawe ni ubushobozi bwicyumba cyangwa ubwiza bwo gufata amakuru, kiosque ihinduka ishoramari ryemewe. Bafata amakuru yuzuye (abashyitsi ubwabo - binjiza amakuru neza), barayifata muburyo bwa digitale (ntamakosa yo kwandukura yavuye kumpapuro zandikishijwe intoki), kandi barayifata ubudahwema (ntamahirwe yatakaye mugihe cyihuta cyumuhanda).
Icyo Ibyuma Byukuri
Ibyiciro bitatu bihuye ningamba zitandukanye kandi byerekana kalendari.
Tablet - ibisubizo bishingiye ($ 200- $ 800)Koresha gufata gufata mu kwerekana mu karere, ibyabaye kuri tabletop, cyangwa nkibice byabigenewe mu byumba binini. Koresha porogaramu nka iCapture cyangwa Captello, guhuza CRM, kandi ntibisaba umwanya wabigenewe. Nibintu byinjira kubamurika kwerekana niba ifatwa rya digitale ritezimbere ibipimo byabo byo hasi mbere yo kwiyemeza gushora imari nini.
Hagati - urwego rwo gukoraho ibicuruzwa ($ 2000- $ 5,000)muri 32 - 43 ingero zingirakamaro zunganira ibicuruzwa, kwerekana amashusho, hamwe na kataloge. Igorofa {3} Uru rwego rwumvikana iyo ubishakawenyine - serivisiubushobozi utarinze kuganza ikirenge.
Premium interaction yerekanwe ($ 5,000- $ 15,000)kuri santimetero 43 no hejuru zirimo uruzitiro rukomeye, periferiya ihuriweho, cyangwa hanze - yubatswe. Icyumba cyizinga kumurongo cyerekana - aho uhatanira kugaragara hamwe nuburambe bwuburambe - byerekana urwego rutandukanye na 10x10 kumurongo.
Ibiciro bitagaragara kumirongo yibikoresho:
Ibyemezo bya tekiniki bifite akamaro
Ibiganiro byinshi byihariye bitesha umwanya kubipimo bidafite ingaruka kubikorwa nyabyo -. Ibibazo bibiri byatoranijwe guhitamo abamurika B2B; ahasigaye ni urusaku.
Kwihuza:
Kwishingikiriza kuri WiFi bizana ubukererwe hamwe ningaruka zo guta ishuri. Niba ukoresha - igihe CRM sync, ibirimo amashusho, cyangwa ibishushanyo bikurura mububiko bwibicu, ethernet ikomeye cyane niyo nzira yonyine yizewe. Ibi bisaba amafaranga menshi binyuze muri serivisi zerekana kandi bisaba igenamigambi mugihe cyo gushushanya ibyumba, ariko birinda ibintu biteye ubwoba bya kiosk ihagarika imyigaragambyo hagati - mugihe cyimodoka nyinshi.
Gukoraho ikoranabuhanga:
Ubushobozi bwa ecran butanga terefone - nkibisubizo ariko ntiwandike amaboko ya kashe. Mu kwerekana ibicuruzwa, imurikagurisha ryibiryo, cyangwa vertike iyo ari yo yose aho abayitabira baturuka ahantu hashobora kubyazwa umusaruro, imikoreshereze yimikorere ya infragre ikora uturindantoki kandi itanga igihe kirekire ku giciro giciriritse.
ADA yubahiriza ishyiraho ibipimo bifatika kubyoherejwe muri Amerika bidashobora kuganirwaho: uburebure ntarengwa bwo gukoraho uburebure bwa santimetero 48 kuva kurwego hasi, kugera ku ntera iri munsi ya santimetero 10, byibuze bikikije 30x48. Ubwa mbere - kurenga ku gihe bitwara ibihano bigera ku $ 75.000. Abatanga ibicuruzwa byubaka muburyo busanzwe bigukiza kuvumbura ibibazo mugihe cyo gushiraho.
Kubona amakuru yizewe biragoye kubibona, ariko igereranya ryinganda ryerekana ko 18% bya kiosque zicuruzwa zidakorwa - zikora mugihe runaka. Baza abatanga ibicuruzwa byerekeranye no gukurikirana kure, inyandiko ziyemeje gukora, nigihe cyo gusubiza kuri - inkunga yurubuga.
Gukodesha, Kugura, cyangwa Ntabwo
Buri mwaka werekane kubara ibintu bitari munsi yibirimo.
Abamurika ibicuruzwa bikoresha ibicuruzwa bimwe cyangwa ibishushanyo mbonera byerekana ibintu byinshi - urwego rumwe, ibibazo bimwe byujuje ibisabwa, guhuza CRM imwe - reba nyirubwite yishyura mugihe cyibihe bibiri kuri bitanu cyangwa birenga kumwaka.
Abamurika ibicuruzwa bisaba ibintu bitandukanye cyane mubyabaye - imirongo itandukanye yibicuruzwa, abantu batandukanye, abaguzi batandukanye, icyerekezo cyerekezo - barashobora kubona ubukode hamwe na - kwerekana ibiciro byabigenewe kimwe mugihe bibitse guhinduka.
Ikintu gikomeza gushyigikira kugura: mugihe ibyerekanwe bikora kandi bikorera ku cyicaro gikuru, ibikoresho byo kugabura, cyangwa ibyumba byerekana ibyumba bihoraho. Ibyuma ROI birenze ubucuruzi bwerekana mugihe ecran imwe ishyigikira ibintu byinshi mugikorwa cyawe cyo kugurisha.
Kumenya neza
Kiosks itanga agaciro gasobanutse iyo:
Imodoka ihora irenze ubushobozi bwabakozi mugihe cyamasaha. Ibicuruzwa byunguka wenyine - ubushakashatsi bwa serivisi mbere yo gusezerana. Kwerekana ntibitanga badge data, bisaba ubundi buryo bwo gufata. Inzira yo kugurisha kumurongo iterwa namakuru yujuje ibisabwa badge scan yonyine idashobora gutanga.
Kiosks ntabwo ari ngombwa iyo:
Ukora butike yerekana aho abakozi bashobora kwishora mubitabiriye. Ibicuruzwa bisaba kwerekana umubiri udashobora kwigana. Kohereza - kwerekana inzira ntishobora gukuramo amajwi yinyongera. Inzitizi zingengo yimari isobanura ishoramari rya kiosk ryagabanya ibikenewe byingenzi nkabakozi cyangwa igishushanyo mbonera.
Niba utiteguye kugura - kandi abasomyi benshi ntibazaba - dore icyo gukora aho:
Kora ubugenzuzi bwibikorwa byasobanuwe haruguru. Kurura ibyerekanwa bitatu byanyuma, ubare ukurikire - hejuru igipimo namakuru yuzuye, menya aho ihinduka ryacitse. Niba ikibazo kiri munsi yakazi, kora mbere; nta kugura ibyuma bifasha.
Niba igenzura ryerekana ubushobozi nkimbogamizi nyayo, umuderevu hamwe na tableti imwe - igisubizo gishingiye kumurongo wawe utaha. Kurikirana niba kwifata - gufata serivisi bizamura ireme ryamakuru kandi bigabanya ikibazo cyabakozi. Koresha ayo makuru kugirango wubake urubanza rwubucuruzi kugirango ushore imari nini.
Niba urimo gusuzuma ibicuruzwa byubucuruzi bikora kandi ukeneye guhuza ibisobanuro kubisabwa, reba ibishushanyo kuringaho. Kubamurika ibicuruzwa bikiri mucyiciro cyubugenzuzi, tangira hari {{1} decision icyemezo cyibyuma kiza nyuma yo kumenya ikibazo urimo gukemura.
