Nigute Ukoresha Digital Endcap Yerekana Kwinjiza Abaguzi

Nigute Ukoresha Digital Endcap Yerekana Kwinjiza Abaguzi (kandi Mubyukuri Kongera ibicuruzwa)

Genda muri Walmart, Target, cyangwa Kroger uyumunsi urahabona ibintu bitandukanye kumpera yinzira. Ikarito ihagaze hamwe na posita zacapwe zahoze ziganjemo imitungo itimukanwa ya endcap isimburwa bucece na ecran nziza, ifite imbaraga. Ntabwo ari impanuka - ni impinduka ibarwa ishyigikiwe nimibare ikomeye.

Nk’uko ubushakashatsi bwakozwe na Oracle bubigaragaza, ibicuruzwa bigaragara kuri endcap yerekana ko kuzamuka kwa 93% kugaragara kwabakiriya no kwiyongera kwa 32% ugereranije no gushyira ahabigenewe bisanzwe. Noneho ibice bya digitale hejuru yicyo kibanza cyambere cyo kugurisha, hanyuma utangira kumva impamvu isoko ry’ibicuruzwa by’ibicuruzwa byo muri Amerika ryarenze miliyari 2.2 z'amadolari muri 2024 kandi bikomeza kuzamuka.

Ariko dore ikintu ingingo nyinshi zitakubwira: gukubita inshyi ya ecran kumpera yinzira ntabwo byemeza ibisubizo. Abacuruzi babona ROI nyayo nibo batekereza neza kubijyanye no gutoranya ibyuma, ingamba zibirimo, hamwe namakuru -. Aka gatabo kanyuze muri byose.

Niki Cyukuri Cyerekana Endcap Yerekana?

Iyerekana rya endcap ryicaye kumpera yububiko - ahantu harehare - ahantu nyabagendwa aho abaguzi hafi ya bose banyura, baba babiteguye cyangwa batabishaka. Ubusanzwe, ibyo byari ibikoresho byo kubika umubiri byanditseho ibyapa, ibicuruzwa, hamwe na posita yamamaza.

Endcap ya digitale isimbuza (cyangwa yongerewe) ikimenyetso gihamye hamwe na ecran imwe cyangwa nyinshi zishobora kwerekana amashusho, animasiyo, nyabyo - igiciro cyibiciro, amakuru yibicuruzwa, cyangwa kuzamura intego. Gushiraho bimwe bikoresha kimwekurambura umurongoYashizwe hejuru yububiko. Abandi bashiramo imiterere nini ya ecran cyangwa ndetse no gukoraho kwerekanwa bireka abaguzi kureba resept, kugereranya ibicuruzwa, cyangwa gusikana amakarita yubudahemuka.

Itandukaniro ryibanze ntabwo ari ecran gusa - ni ibintu byoroshye. Endcap yacapwe ifata iminsi yo gushushanya, gucapa, kohereza, no gushiraho. Endcap ya digitale irashobora kuvugururwa mumasegonda kuva mudasobwa igendanwa aho ariho hose kwisi.

Endcap ya Digital Yerekana na gakondo Yacapwe Endcaps

Abacuruzi bakunze kubaza niba amaherezo ya digitale yerekana igiciro cyo hejuru. Dore uruhande - na - gusenyuka kuruhande kugirango bifashe gufata icyemezo:

Imibare irasobanuka mugihe runaka. Urunigi rwibiryo rukora ubukangurambaga 12 bwa endcap kumwaka rukoresha hafi $ 600– $ 3,600 ahantu hamwe kubikoresho byanditse byonyine. Icyiciro cyubucuruzi - amanotakwerekana imibareyishura ubwayo mugihe cyamezi 12-18 mubihe byinshi - kandi nibyo mbere yo kwerekana ibicuruzwa biva mubintu byiza.

Impamvu Endcaps ya Digital ikora: Imitekerereze namakuru

Hariho impanvu endcaps zibarirwa munsi ya 5% yumwanya wo kugurisha ububiko ariko bigira ingaruka zingana kubirangirira mumagare.

Ishyirahamwe ry’ibicuruzwa by’igihugu bicuruza rivuga ko kwerekana endcap bishobora kwimura ibicuruzwa bigera kuri 8 × byihuse kuruta ikintu kimwe cyashyizwe ahandi mu iduka. Huza ibyo hamwe nuko hafi 62% yo kugura ibiribwa ari impulse igura, ukabona impamvu iyi nzira - iherezo ryimitungo itimukanwa ifite agaciro.

Mugaragaza ya digitale yongerera imbaraga muburyo bupimwa:

• 58% byabaguzi barabona neza mububiko bwa - ububiko bwa digitale, kandi hafi kimwe cya kabiri bavuga ko izo ecran zigira uruhare mubyemezo byabo byubuguzi (Mood Media, ubushakashatsi 2025 bwakorewe abaguzi 1.000 bo muri Amerika).
• Muri Gen Z, iyo mibare isimbuka igera kuri 79%. Ku myaka igihumbi, ni 75%.
• Ahantu ho kugenzura hashyizwe ahagaragara cyane (54%), hagakurikiraho kwinjira mububiko (44%) hamwe na shelf / aisle yerekanwe kuri 42% - neza neza aho endcaps zicaye.
• Abacuruzi bakoreshaikimenyetso cya sisitemukubintu byazamuye raporo ivuga 24% kugeza 38% kuzamura mubicuruzwa bitandukanye na - kuzamura imibare.

Urungano - rwasuzumye ubushakashatsi bwasohotse mu kinyamakuru cy’ubushakashatsi bwamamaza (2022) bwabonye ikintu gishimishije cyane: icyerekezo giciriritse cyerekana imibare ya enterineti cyarushijeho kuba cyiza cyane kandi cyiza cyane. Abashakashatsi banzuye ko kwitabwaho no kugira uruhare mu mutwe bigera ku rugero ruciriritse rwo gukurura amashusho - birabagirana cyane, kandi abaguzi bahuza ibitekerezo. Ongeraho amajwi kuri enterineti ya digitale yongereye ibicuruzwa kurushaho, mugihe wongeyeho impumuro nta ngaruka zapimwe.

Ikiruhuko? Ibirimo ubuziranenge bifite akamaro kuruta ecran ya ecran.

Guhitamo Ibyuma: Guhitamo Mugaragaza Iburyo bwa Endcap yawe

Ntabwo buri ecran iba iherezo ryinzira. Ibidukikije bicuruza birasaba - kumurika hejuru, kumurika umwanya muto, amasaha menshi yo gukora. Dore icyo ugomba gushakisha.

Erekana Ubwoko na Imiterere

Ibipimo bisanzwe 16: 9 bikora neza kubintu byuzuye - ingano ya endcap yububiko aho ufite ubuso buhagaze neza cyangwa butambitse kugirango ukore. Ariko abadandaza benshi basanga ultra - ubugarikurambura umurongo werekanani byiza cyane kubidukikije. Imiterere yabo miremire (ibipimo nka 16: 3 cyangwa mugari) iranyerera neza hejuru yikigega cyibicuruzwa cyangwa kumutwe ufunganye utiganjemo umwanya wubucuruzi bwumubiri hepfo.

A kurambura umurongo LCD kwerekanamurwego rwa 23 "kugeza 43" ni amahitamo azwi cyane kubiribwa na farumasi. Izi ecran zigenda zitambitse hejuru yikigega cyo hejuru, zitanga amashusho nibintu byamamaza kurwego rwamaso mugihe usize isura ya endcap yose ifunguye kugirango yerekane ibicuruzwa bifatika.

Ibyingenzi byingenzi kugirango dusuzume

Mugihe ugereranije ibyuma byerekana porogaramu ya endcap, witondere ibi bisobanuro:

• Umucyo (nits / cd / m²):Amaduka acururizwamo asanzwe akoreshwa kumuri 500-1000. Uzakenera ecran iri kuri 500 cd / m² byibuze kugurisha inzu. Ikintu cyose kiri munsi ya 350 nits kizaba cyogejwe munsi yamatara ya fluorescent cyangwa LED.
• Ubwoko bw'akanama:IPS paneli itanga impande nini zo kureba (dogere 178), bifite akamaro mugihe abaguzi begereye bava mubyerekezo bitandukanye kumanuka. TN paneli ihendutse ariko itakaza ibara ryukuri - axis.
• Umwanzuro:Kubirambuye byerekanwe, reba HD Yuzuye (1920 × 540 cyangwa irenga ukurikije igipimo cya aspect). Abaguzi basoma inyandiko hafi ya endcaps, bityo pigiseli ya pigiseli ifite akamaro kanini kuruta kuri ecran yashyizwe kuri metero 10 hejuru kurukuta.
• Amasaha yo gukora:Kugurisha ibicuruzwa bikora amasaha 12-16 kumunsi, iminsi 365 kumwaka. Abaguzi TV- TV zo mu cyiciro zapimwe amasaha 30.000; ubucuruzi bwerekana hit 50, 000+ amasaha. Itandukaniro ryibiciro ryishyura ubwaryo mu kwirinda gusimburwa.
• Yubatswe - mu bakinnyi b'itangazamakuru:Ubucuruzi bwinshiIbyapa byerekana ibimenyetsononeho ohereza hamwe na sisitemu ya Android yashyizwemo - kuri {{1} ip Chip (SoC), urashobora rero gucomeka mumashanyarazi no gucunga ibiri kure - nta PC yo hanze ikenewe.
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Gushiraho no Kwinjiza

Ibyinshi bya endcap ya digitale ikoresha VESA - urukuta rusanzwe. Kubirambuye byerekanwe, umwirondoro muto (akenshi munsi ya 30mm zubujyakuzimu) bivuze ko bicaye basukuye hejuru yumutwe. Abacuruzi bamwe bahitamo ibisubizo byabigenewe bihuza ecran muri gondola.

Inama imwe ifatika kubashizeho twakoranye: burigihe ukoreshe imbaraga kuva hejuru cyangwa inyuma ya gondola, ntuzigera unyura hasi. Ibyago byurugendo murwego rwo hejuru - ahantu nyabagendwa ni ikibazo cyinshingano, kandi insinga zagaragaye zisa nkizidasanzwe.

Ingamba zibirimo: Ibyo gushira mubyukuri kuri ecran

Ibyuma bidafite gahunda yibirimo ni urumuri ruhenze. Dore icyakora.

Umunsi wo gusezerana: Huza Ibirimo Kubateze Ububiko

Abaguzi demografiya ihinduka umunsi wose. Umucuruzi ucuruza ubuzima nubwiza, kurugero, ashobora kubona abaguzi bacyuye igihe bareba mugitondo cyicyumweru hamwe nabakozi bakora akazi bahagarara nyuma ya saa kumi nimwe za mugitondo. Endcaps ya digitale reka utegure ibintu bitandukanye kuri buri dirishya.

Ibi ntabwo ari amahame. Abacuruzi bakora ubukangurambaga bwumunsi kuri endcaps ya digitale bahora batangaza ko basezeranye kurenza abakora loop umunsi wose. Ibirimo ntibikeneye kuba bitandukanye cyane - rimwe na rimwe biroroshye nko guhinduranya "Igitondo Cyiza" cyo kwamamaza "Post - Akazi Kwikorera - Kwitaho" hamwe no guhamagarira ibicuruzwa byahinduwe.

Igicu - gishingiye ku bimenyetso bya sisitemu CMS ituma ubu buryo bwo guteganya ibintu bifatika ndetse no mu bibanza amagana. Wubaka urutonde rimwe, ugashyiraho igihe, kandi sisitemu ikora ibisigaye.

Video Irenze Imiterere - Ariko Komeza Mugufi

Abaguzi bamara impuzandengo yamasegonda 3-7 bareba endcap barengana. Nicyo gihe gihagije cyo kwerekana ibicuruzwa bigufi, guhamagarwa kugiciro, cyangwa igitekerezo cyihuse - ariko ntabwo ari inkuru yamasegonda 60.

Imikorere myiza kubacuruzi bapimishije cyane:

• 5-15 isegonda ya kabiri hamwe nibicuruzwa bisobanutse neza nibiciro
• Video icecekeye hamwe ninyandiko zirenga (ibidukikije byinshi mububiko ni urusaku rwinshi kugirango amajwi agwe neza)
• Hejuru - itandukaniro ryerekana amashusho asoma neza munsi yamatara avanze
• Kwimuka bikurura ijisho, ariko wirinde gukara cyangwa guhinduka byihuse - Ikinyamakuru cyubushakashatsi bwamamaza ubushakashatsi ku buzima bugaragara hano
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Umusaraba - Kwamamaza no guhuza ibicuruzwa

Imwe mungamba zifatika zifatika zifatika ni uguhuza ibicuruzwa. Ikirango cya pasta isosi kuri endcap? Mugaragaza yerekana 10 - resept ya kabiri hamwe no guhamagarira pasta, amavuta ya elayo, na parmesan - byose bibitswe hafi. Ubu buryo buzamura ingano yigitebo, ntabwo kugurisha SKU imwe gusa.

Walmart na Kroger byombi byaguye muri - ububiko bwitangazamakuru ryibicuruzwa hamwe nubu buryo bwiza. Umuyoboro wa Walmart ushyira ecran ya digitale kuri endcaps no kugenzura ibicuruzwa, kandi amakuru rusange yikigo yerekana kuzamura ibicuruzwa 7% hamwe ningaruka ya 4% ya halo mugihe ibicuruzwa bigaragara mububiko bwa -.

Ibihe n'ibihe - Gutwara Ibirimo

Guterana - imiterere yubuntu yibirimo bya digitale bituma ubukangurambaga bwibihe byoroha cyane. Aho kohereza ibikoresho bishya byacapwe kumunsi w'abakundana, subira inyuma - kugeza ku ishuri -, cyangwa kuwa gatanu wumukara, urasunika guhanga udushya kuri buri ecran ya endcap muri neti yawe uhereye kumwanya umwe.

Urunigi rumwe rwibiryo twavuganye rwagabanije kwiyamamaza kwabo kuva muminsi 10 (icapiro ryakazi) kugeza munsi yamasaha 4 (kohereza sisitemu na gahunda) - itandukaniro rifite akamaro mugihe ukeneye kwitwara kubiciro byumunywanyi cyangwa ibihe bitunguranye - byatewe nigiciro cyinshi.

Gupima ROI: Nigute Werekana ko Endcaps ya Digital ikora

Aha niho imishinga myinshi yerekana ibimenyetso bihagarara. Ibyerekanwa bisa neza, ariko ubuyobozi bushaka imibare. Dore uko wakubaka urubanza.

Ibipimo bifite akamaro

• Kuzamura ibicuruzwa:Gereranya icyumweru - hejuru - icyumweru cyangwa umwaka - hejuru { Koresha ububiko bwo kugenzura buhuye mugihe bishoboka.
• Ikigereranyo cyerekana:Kamera - ishingiye kubantu babara cyangwa sensor ya infragre kuri endcap irashobora kugereranya umubare wabaguzi banyuze hamwe nangahe bahagaze (igihe cyo gutura> amasegonda 2).
• Gusezerana n'ibirimo:Niba ukoresha interinetiGukoraho, kanda kanda, igihe cyamasomo, nigihe urupapuro rwibicuruzwa rubona ibintu byinshi.
• Inshingano yo kwiyamamaza:Koresha kode idasanzwe ya promo cyangwa QR code yerekanwe kuri digitale ya digitale hanyuma ukurikiranwe kuri cheque.
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Ukuntu Imibare isanzwe isa

Hashingiwe ku bushakashatsi bwakozwe mu nganda:

• Abacuruzi babona impuzandengo ya 8-10% yo kugurisha kubukangurambaga bugenewe kuri enterineti, aho bamwe babona 25% + kuzamura neza - kuzamurwa mu ntera.
• Igeragezwa rya A / B (guhanga udushya A na guhanga B ku mwanya wa nyuma wa endcap) mubisanzwe bitanga umusaruro wa 15-20%, byerekana ko gukora neza bitera ibisubizo nyabyo.
• Igihe cyo kwishyura kuri endcap ya digitale yerekana ibyuma bigereranya amezi 12-18 mugihe ugabanije kugabanura ibiciro byacapwe, gahunda yo kwiyamamaza byihuse, no kuzamura ibicuruzwa byiyongera.
• NielsenIQ (2023) yasanze kugeza 40% byerekana gakondo byashyizweho nabi cyangwa bitigeze bishyirwaho na gato - imyanda yoherejwe na digitale ikuraho burundu kuva iyubahirizwa ryagenzuwe kure binyuze mumashanyarazi ya CMS.

Nukuri - Porogaramu yisi yose yo kugurisha

Ibiribwa hamwe na Supermarkets

Ibiryo byanyuma nibisanzwe byintambara ya endcap. Ibyerekezo bya digitale hano bikunda kwibanda kubizamurwa ryigihe, resept inspiration, hamwe nibicuruzwa bishya.Kurambura umurongo werekanaYashyizwe hejuru yikigega cyo hejuru ikora neza cyane - ntabwo irushanwa nibicuruzwa bifatika kumwanya ariko iracyafite ijisho kuva kuri metero 15-20 munsi yumuhanda.

Urubuga rwa Kroger rucuruza ubu rurimo muri - ububiko bwa ecran kuri endcaps hamwe n’ahantu hahanamye - ahantu h’imodoka, amafaranga akoreshwa mu kugurisha ibibanza byamamaza ku bicuruzwa bya CPG. Umucuruzi atanga ibipimo byo kugurisha byiyongera kugirango ahuze byimazeyo kwiyamamaza hamwe na ROI.

Farumasi nubuzima & Ubwiza

Ibi byiciro byungukira cyane mubirimo uburezi. Endcap ya digitale kumurongo mushya wo kwita kuburuhu irashobora kwerekana mbere ya - na - nyuma yo kubona amashusho, gusenya ibintu, hamwe ninyigisho zikoreshwa - ibikubiyemo ikarita yacapwe idashobora gutanga ningaruka zimwe.

BikoranaGukoraho Mugaragazaongeraho urundi rwego. Abaguzi barashobora gushakisha igicucu, kugenzura urutonde rwibintu bya allergens, cyangwa gusikana kode ya QR kugirango ubike ibicuruzwa kurutonde rwabo rwifuza.

Ibyuma bya elegitoroniki na Boxe nini

Ibikoresho bya elegitoroniki akenshi bikenera imiterere nini ya ecran cyangwa nibindi byinshi - byashizweho kugirango berekane ibicuruzwa byerekana ibicuruzwa no kugereranya ibintu. A.binini - imiterere yubucuruzimurwego rwa 43 "–55" rukora neza hano, ruhagaze neza kugirango wigane terefone cyangwa ecran ya ecran cyangwa utambitse kuruhande - ukoresheje - kugereranya ibicuruzwa.

Amahirwe hamwe na Forecourt

Imiterere ntoya ya ecran - compactIkimenyetso cyerekana ibimenyetsomurwego 10 "–16" urwego - bihuye neza nibirenge byoroheje byububiko bworoshye. Ibi akenshi bikoreshwa mukuzamura ibinyobwa, umusaraba ufunguye - kugurisha, hamwe na gahunda yo guhamagarira ubudahemuka.

Gucunga Ibirimo: Gukoresha Urusobekerane rwawe rwa Endcap kuri Scale

Gucunga ecran imwe biroroshye. Gucunga ecran 200 ahantu 50 bisaba sisitemu yo gucunga neza ibintu (CMS). Dore icyo ugomba kureba:

• Igicu - ubuyobozi bushingiye:Kuvugurura ecran iyo ari yo yose mushakisha, ahantu hose. Nta USB itwara, oya kuri - gusura urubuga.
• Gahunda no gusezerana umunsi:Shiraho igihe - amategeko ashingiye kuburyo ibikubiyemo bizunguruka mu isaha, umunsi, cyangwa ibihe.
• Itsinda ryibikoresho:Tegura ecran ukurikije ahantu, akarere, ishami, cyangwa ubukangurambaga kugirango ubashe gusunika ibishya.
• Gukurikirana kure:Shakisha integuza mugihe ecran yagiye kumurongo cyangwa gutakaza umurongo wa enterineti. NielsenIQ amakuru yerekana kwerekana kunanirwa gushimangira gushimangira impamvu iki kibazo.
• Ikibanza cyo gusesengura:Kurikirana ikinamico, guteganya neza, hamwe nubuzima bwibikoresho bivuye kumurongo umwe.

Iriba - ryubatswesoftware yerekana ibimenyetsourubuga rukemura ibyo byose mugihe rwinjizamo amakuru yo hanze - RSS igaburira RSS, urupapuro rwa Google kubiciro byamakuru bizima, ikirangantego cyo guhuza ibyabaye - ibikubiyemo, ndetse na sensor yinjiza kubintu bikurura.

Amakosa Rusange yo Kwirinda

Nyuma yo gukorana nibicuruzwa byinshi byoherejwe byoherejwe, tubona imitego imwe inshuro nyinshi:

1. Guhitamo abaguzi - ibyuma byo mu rwego.Iyo TV 200 $ yo muri Amazone izaba isa nabi, ishyushye, kandi igapfa mugihe cyamezi 8 mugihe cyo kugurisha. Ubucuruzi - amanota yerekana igiciro kinini ariko cyubatswe kumurimo.
2. Kwirengagiza ibirimo nyuma yo gutangira.Mugaragaza hejuru, videwo yo gutangiza ikina… kandi iracyakina nyuma y'amezi atandatu. Ibirimo bishaje ni bibi kuruta ibirimo - itoza abaguzi kwirengagiza ecran yawe.
3. Gukabya guhanga.Ibuka: amasegonda 3-7 yo kwitabwaho. Ubutumwa bwawe bukeneye kugwa vuba. Igicuruzwa kimwe, igiciro kimwe, guhamagarira ibikorwa.
4. Kureka gahunda yo gupima.Niba udashobora guhuza ibikorwa bya ecran namakuru yo kugurisha, ntushobora kwerekana ROI, kandi ntushobora kwemeza kwaguka.
5. Gushyira nabi.Mugaragaza yashizwe hejuru cyane, itandukanijwe nurujya n'uruza rw'amaguru, cyangwa igahagarikwa nibicuruzwa bitakaza ishoramari. Gerageza ibizamini mbere yo kurangiza kwishyiriraho.

Ibibazo Bikunze Kubazwa

Ni bangahe yerekana imibare ya endcap yerekana?

Ibiciro byibyuma biratandukanye bitewe nubunini nibisobanuro. Ubucuruzi - urwego rurambuye rwerekana umurongo ukwiranye no gukoresha endcap mubusanzwe uri hagati ya $ 500 kugeza $ 2000 kuri buri gice. Imiterere nini ya ecran (43 "+) ifite ubushobozi bwo gukoraho irashobora gukoresha $ 1.500 kugeza $ 4, 000+. Ikintu mugushiraho ibyuma ($ 50- $ 200), ibikorwa remezo byurusobe ($ 100- $ 300 kuri buri mwanya), hamwe na software ya CMS (akenshi $ 10- $ 30 / ukwezi kuri ecran).

Ni ubuhe bunini bwa ecran ikora neza kuri endcap yerekana?

Kubiribwa hamwe na farumasi aho ecran igaragara hejuru yububiko, 23 "–37"kurambura umurongo werekanani ahantu heza. Kubikoresho bya elegitoroniki cyangwa binini - agasanduku ka endcaps hamwe n'umwanya uhagaze, 43 "–55" bisanzwe cyangwa igishushanyo - cyerekanwe gikora neza. Urufunguzo ruhuza ibipimo bya ecran kumwanya uhari utarinze ibicuruzwa bifatika.

Endcaps ya digitale irashobora guhuza numuyoboro wibitangazamakuru uhari?

Yego. Igicu kinini - gishingiye kuri CMS urubuga rushyigikira imiterere yibitangazamakuru kandi rushobora guhuza hamwe na porogaramu yamamaza. Abacuruzi nka Walmart na Tesco barishyira hamwe muburyo bwa - ububiko bwamaduka - harimo na endcap yerekana - mu miyoboro yabo yagutse y’itangazamakuru, bigatuma ibicuruzwa bya CPG bigura ibicuruzwa byamamaza hamwe n’ibarura rya interineti.

Nkeneye umurongo wa enterineti kuri buri ecran?

Byiza, yego - Wi - Fi cyangwa Ethernet ihuza ituma imiyoborere ya kure ikoreshwa neza, ivugurura ryukuri -, hamwe no gukurikirana ibikoresho. Nyamara, ibyapa byinshi byubucuruzi byerekana byubatswe - mubakinyi b'itangazamakuru barashobora kandi gukora kumurongo ukoresheje ibintu bibitswe aho, hamwe nibisunikwa binyuze kuri USB mugihe bikenewe.

Ni kangahe nkwiye kuvugurura ibiri muri endcap?

Nibura, vugurura endcap yawe guhanga hamwe na buri cyiciro cyamamaza (mubisanzwe buri byumweru 1-2 mubiribwa). Hejuru - gukora abadandaza bavugurura kenshi, ukoresheje umunsi wo gutandukana kumunsi no kugerageza A / B kugirango uhindure imikorere yo guhanga buri cyumweru.

Ese amaherezo ya digitale akwiye kubacuruzi bato?

Ndetse numubare umwe wa digitale murwego rwo hejuru - ahantu nyabagendwa hashobora gutwara ibisubizo bipimye. Impera yo hepfo yubucuruzi irambuye yerekanwe itangira hafi $ 500, kandi kubuntu cyangwa hasi - igiciro CMS platform ibaho kubikorwa bito. Tangira na ecran imwe, upime ingaruka, nubunini kuva aho.

Gutangira

Digital endcap yerekana imwe murwego rwo hejuru - ROI ishoramari mubicuruzwa bigezweho. Ihuriro ryibanze ryibanze, ubushobozi bwibirimo, hamwe namakuru yimikorere yapimwe bituma bakora kuzamura bisanzwe kuva icapiro rihagaze - kubacuruzi bingana.

Urufunguzo ni ukwegera nka sisitemu: ibyuma bikwiye kubidukikije byububiko, ingamba zibirimo zubaha uburyo abaguzi bitwara mubyukuri, urubuga rwa CMS rutuma imiyoborere ifatika mubipimo, hamwe nuburyo bwo gupima bugaragaza agaciro kubafatanyabikorwa.

Niba urimo gusuzuma ibisubizo bya enterineti kububiko bwawe, reba urutonde rwuzuye rwaibyuma byerekana ibicuruzwacyangwashikira kuganira kubisabwa umushinga wawe. Twafashije abadandaza hirya no hino ibiribwa, farumasi, ibikoresho bya elegitoroniki, hamwe no korohereza ibyapa bya endcap bitanga ibisubizo byapimwe - kandi twishimiye gusangira ibyo twize.