Nigute wahitamo gucuruza ibikoresho bya elegitoroniki Shelf Label Ibisubizo

Inganda zikoresha ibikoresho bya elegitoronike zahindutse cyane kuva mu 2015, hamwe n’imihindagurikire igaragara ku isoko ry’imiterere n’ibiciro.

Uyu mwaka ibirango bya elegitoroniki birasimbuza ibiciro byimpapuro zisanzwe mububiko bw'ibiribwa muri Amerika. Ibiribwa byuzuye, Amazone Fresh, na Kroger basanzwe bakoresha ubwo buhanga, hamwe n'amaduka yo muri Kanada, Uburayi, Aziya n'utundi turere.

Nyuma y’umugambi wayo wambere wo kwagura DSLs ya VusionGroup kugeza mu maduka 2,300 mu 2026, abafatanyabikorwa bazakomeza kubaka ibicuruzwa mu maduka yose ya 4,600 ya Walmart muri Amerika

Imibare y’ibitangazamakuru yemewe yerekana ko Global Electronic Shelf Labels (ESL) Ingano y’isoko yari miliyari 2.206 USD mu 2024 ikazagera kuri Miliyari 2.784 USD mu 2025, ikazamuka igera kuri Miliyari 12.574 muri 2033, ikagaragaza CAGR ya 20,74% mu gihe cyateganijwe. Kwiyongera kw'isoko rya elegitoroniki ya Shelf (ESL) Ubwiyongere bw'isoko buturuka ahanini ku 67% by'abacuruzi bemeza ibiciro byikora, 61% bikunda e - impapuro zerekana, na 54% hamwe na sisitemu yo kubara igihe -.

Muri raporo 2024, Ishyirahamwe ry’ibiribwa ryagaragaje ko "24% by’abacuruza ibiribwa babajijwe ubu barimo gukoresha ibikoresho bya elegitoroniki Shelf (ESLs) naho 29% bateganya kuzabikoresha mu gihe kiri imbere." Itsinda ry’ubucuruzi rivuga ko iryo koranabuhanga rizigama ububiko bugereranije hejuru y’ibiciro 7000 buri cyumweru, bikazamura ubunararibonye bwo guhaha -, no kongera imikorere yububiko.

Kugeza 2024, hejuru ya 55% byabacuruzi ba Tier-1 mubukungu bwateye imbere bari bakoresheje sisitemu ya ESL. Intangiriro yashyizwe ku isi yose ya tagi ya ESL yarenze miliyoni 450 mu mpera za 2023, izamuka rikabije riva kuri miliyoni 325 muri 2021.

Kuva abayikora batangiza ibirango bya mbere bya elegitoroniki mu 2000, igiciro cyibicuruzwa bito n'ibiciriritse - bingana na elegitoroniki yo mu bwoko bwa tekinike yagabanutse kuva ku madorari mirongo itanu kugeza ku madolari cumi n'atanu.

Mbere yo kuganira kubisubizo, igice gikurikira kirasuzuma ibiciro bya ESL muburyo burambuye.

ESL igura angahe?

Incamake y'ibiciro

Ibiciro biri hagati y $ 5 kugeza hejuru ya $ 20 kuri label. Kuki intera nini? Ingano no kwerekana ubushobozi bwo gutwara kuri - ibiciro bitandukanye. Ikirango kinini, nigiciro kinini.

Ibirango bihenze cyane bipima uburebure bwa santimetero 2. Bagaragaza amazina yibanze yibicuruzwa, amakuru yibicuruzwa, ibiciro, na barcode. Mugihe wongeyeho byinshi byerekana ingano namakuru, ibiciro biriyongera. Ikarita nini ya elegitoronike yamamaza kwamamaza no kwerekana ibishushanyo fatizo bizatwara amadorari arenga ijana. Kubiciro byinshi bya digitale, tegereza ibiciro biri munsi ya $ 20 kuri buri gice.

Urutonde rwibiciro kubunini

 

1.5-santimetero kugeza kuri 2,5-ibirango - Urutonde kuva $ 5 kugeza $ 15 kuri buri gice

3-santimetero kugeza kuri 4.2-ibirango - Tegereza kwishyura hagati y $ 15 na $ 30 kuri buri gice

5 {3}

Kubiranga

Icyitegererezo cyibanze: Ibiciro biri hagati y $ 5 kugeza $ 10 kuri buri gice kuri bito, byoroshye kwerekana amakuru yibanze nkibiciro nurwego rwimigabane

Moderi igezweho: Ibirango binini, byateye imbere hamwe nibara ryerekana amabara cyangwa ubushobozi bwibikorwa byamamaza birashobora kugura ahantu hose kuva $ 15 kugeza $ 50 cyangwa arenga

Amahitamo yihariye: Moderi zimwe zirimo imikorere ya NFC cyangwa amatara ya LED, ashobora gusunika igiciro ndetse hejuru

Solum itanga ibiciro byapiganwa hamwe namahitamo kuva $ 8 kugeza $ 15 kuri label, bitewe nubunini nibiranga. Kugura byinshi kugura bituma bigura igiciro - guhitamo neza kumurongo munini. Ikirangantego cyibanze e - ikirango cya wino gishobora kugura hagati y $ 5 na $ 8, mugihe ikirango kinini, cyuzuye - ikirango cyamabara gifite ibintu byateye imbere gishobora kuva $ 15 kugeza $ 20.

Igiciro cyose cya sisitemu

Ishoramari rirenze ibirango gusa. Abacuruzi bakeneye kandi porogaramu yo gucunga (ESL Cloud Platform), isaba kwishyurwa mbere y’amadorari 500, hamwe n’amafaranga yo kwiyandikisha buri kwezi. Ihitamo rimwe - igihe cyo kwishyura gitangira $ 1500 kugeza $ 2000. Ibyuma bya Gateway (Base Station), igiciro kiri hagati y $ 150 na 300, bituma itumanaho ridafite umurongo hagati yikirango na sisitemu ya POS.

ESL ikeneye kandi amarembo na software yubuyobozi hiyongereyeho ibirango ubwabyo. Irembo rishinzwe gukuramo no kurekura, rihuza ESL na gahunda. Ibi bigura hagati y $ 300 na $ 400 kumarembo ashobora kuvugurura ibiciro 1.000 na 3.000. Ubucuruzi bwo gucuruza metero 1.000 - bukenera amarembo atatu kugeza kuri ane, bivuze ko igiciro cyose cyamarembo ari $ 1.200. Utanga ESL azagena ikiguzi cya software ya ESL. Igiciro cyo kubungabunga ubusanzwe kiza gikubiye mumafaranga asanzwe agera kuri $ 500.

Buri cyuma cya elegitoroniki gitanga isoko kizagira icyitegererezo cyibiciro, ariko muri rusange ishoramari rikoresha amadorari 11-12 kuri label. Icyo giciro kirimo ibyuma, software, hamwe no kwishyira hamwe.

Niki cyohereza ibikoresho bya elegitoroniki byuzuye bya sisitemu kubiciro byububiko?

ESL Ibiciro byo Kubara

Ibiciro Byibanze

Igishoro cyose cya ESL=Ikirango Ikirango + Igiciro cy'Irembo + Igiciro cya software + Igiciro cyo Kwishyiriraho + Ibiciro byihishe

Aho:

Ikirango Igiciro=(Ibirango bito × $ 8) + (Ibirango Hagati × $ 22) + (Ibirango binini × $ 65)

Ikirango gito ugereranije igiciro $ 5- $ 15, ukoresheje hagati $ 8

Ikirango giciriritse igiciro cyo hagati $ 15- $ 30, ukoresheje hagati $ 22

Ikirango kinini ugereranije igiciro $ 30 - $ 100+, ukoresheje hagati $ 65

Igiciro cy'Irembo=Umubare w'Irembo × $ 350 (Irembo 1 kuri label 2000)

Igiciro cy'irembo kiri hagati ya $ 300- $ 400, ukoresheje hagati $ 350

Buri rembo rishyigikira ibirango 1.000-3000

Igiciro cya software=$ 1.500 (imwe - igihe) cyangwa $ 500 imbere + $ 100-500 / ukwezi kwiyandikisha

Igiciro cyo Kwishyiriraho=$ 5,000 shingiro + ($ 2,500 × Ingano y'Ububiko ÷ 10,000 sq ft)

Kwishyiriraho shingiro $ 5,000- $ 10,000 kububiko busanzwe

Ibiciro byihishe=$ 8,000 shingiro + ($ 3.500 × Kubara SKU ÷ 5,000)

Ibiciro byihishe biri hagati ya $ 8,000- $ 15,000 harimo guhuza ibikorwa, guhugura, no guhungabana

Ikwirakwizwa ry'ikirango (Ikigereranyo cy'inganda)

Ibirango bito (1-3 inch): 45% yububiko bwose kwisi

Ibirango biciriritse (3-7 santimetero): 30% yubunini bwisoko

Ibirango binini (7-10 inch): 10% yububiko

Byose - Mubiciro Byerekeranye

Ibipimo nganda: $ 11-12 kuri label harimo ibyuma, software, hamwe no kwishyira hamwe.

Nukuri - Igabanuka ryibiciro byisi: Ibintu bitatu byububiko

Isesengura rya nyiri Ububiko Isesengura

Nyiri iduka ryorohereza muri Ohio akora iduka rya metero kare 2000 hamwe nibicuruzwa bigera kuri 800 kubigega. Ibintu byinshi - hafi 70% - ni ibiribwa bisanzwe nibiryo bikenera ibirango bito. Ibindi 25% nibintu binini nkibinyobwa nibicuruzwa byo murugo bisaba iciriritse -. Ibisigaye 5% nibicuruzwa byihariye aho premium labels ikora neza.

Kuri iri duka gusenyuka kuburyo bukurikira.

Kuri label 560 ntoya kuri $ 8 buri umwe, yose hamwe ni 4.480. Ibirango 200 biciriritse biza kuri $ 4.400, naho ibirango binini 40 byongera andi $ 2600. Igishoro cyose kiranga: $ 11.480.

Amaduka mato ahura nigiciro kinini ugereranije nibikorwa binini. Irembo rimwe gusa rirakenewe kuva kubara ikirango kiri munsi ya 2000 - kumadorari 350. Porogaramu ikoresha $ 1.500 kumurongo umwe - uruhushya. Kwinjiza kububiko ingano iracyagura amadorari 5.500 kuko hari igiciro cyibanze utitaye kumashusho kare. Ibiciro byihishe - akazi ko guhuriza hamwe, guhugura abakozi, guhagarika ibikorwa mugihe cyo gutangira-ongeraho hafi $ 8.560.

Igiteranyo kinini: $ 27.390.

Kugabanya ko kuri labels 800 zitanga amadorari 34 kuri label yose - muri. Iyi mibare irenga igipimo cy’amadolari 11-12 yinganda zingana. Ibikorwa bito gusa ntabwo byungukira mubukungu bwikigereranyo. Inganda zerekana inganda zoherejwe $ 50-70 kuri buri gice ntisanzwe kububiko bwubu bunini.

Iki cyemezo cyishoramari gisaba gutekereza neza kububiko bwiki gipimo.

Inkuru yisoko rya Maurer: Niki $ 208.000 $ ishoramari

Igihe Jeff Maurer yahisemo kwambara supermarket ye ya metero kare 25.000 hamwe na label ya elegitoroniki, yegereye ingengo yimishinga arambuye. Hafi ya 20.000 SKUs mububiko bwe, ishoramari ryaba rinini.

Iboneza rye ryashingiye ku kuvanga bifatika: 60% ibirango bito byibicuruzwa bisanzwe, 30% byaciriritse byo kubyaza umusaruro no gutanga ibice, na 10% binini byerekana kuzamurwa no kwerekana ibicuruzwa. Niba tubara dukurikije iyi formula, label igura wenyine $ 358.000-ariko ibyo bifata ibiciro bihendutse.

Ibisubizo nyabyo byari ibi bikurikira. Maurer yaganiriye neza. Ishoramari rye rya nyuma ryinjije amadorari 208.000 yose hamwe, akora kugeza $ 10.40 kuri label mugihe harimo byose. Ibyo bihuza neza nibipimo byinganda zoherejwe kurwego rwe.

Kugura byinshi byazanye ibye kuri - label igiciro kiri munsi yigiciro cyurutonde. Amarembo 10 (imwe kuri buri kirango 2000) birashoboka ko yakoresheje amadorari 3.500. Uruhushya rwa software rwongeyeho andi $ 1.500. Gushyira mububiko ubunini bwe - hafi $ 11.250 hashingiwe kumashusho ya kare kare - birashoboka ko yashyizwe mububiko bwabacuruzi. Mugihe ibiciro byihishe bikoresha $ 22,000 kubikorwa 20.000-SKU mubikorwa bisanzwe, abadandaza babimenyereye bakuramo bimwe muribyo biciro byavuzwe.

Ibiciro byatangajwe bikora nk'intangiriro yo kuganira, ntabwo ari imibare yanyuma. Ku gipimo, abaguzi bakaze barashobora kugera kubiciro hafi $ 10 kuri label kurenza $ 20.

Imbere Hypermarket ya Villabé ya Carrefour: Iyo ESL Ihindutse Miliyoni - Gukina Ikoranabuhanga rya Dollar

Umushinga wa Carrefour Villabé ugereranya ikintu gitandukanye rwose na ESL isanzwe. Ntabwo byari bijyanye no gusimbuza impapuro - byari ishyirwa mubikorwa ryashyizwe ahagaragara kugirango ryerekane ibishoboka mugihe ibirango bya tekinike bya elegitoronike bihindutse igice kinini cyibidukikije byikoranabuhanga.

Ingano ivuga inkuru: ibirango 70,000 bya elegitoronike bikwirakwizwa kuri metero kare 100.000. Carrefour ntiyagarukiye aho. Bahujije 500 ya tekinike - yo gukurikirana kamera hanyuma bashiraho gare 7,000 ya EdgeSense kugirango ikurikiranwe neza. Ibi byari ibikorwa remezo byo kugurisha.

Ibirango ubwabyo, bigabanijwe hafi 55% ibice bito, 35% byerekana hagati, na 10% binini byamamaza, byatwara hafi miliyoni 1.3 $ kubiciro bisanzwe mubihe bisanzwe. Ibikoresho bya Carrefour byari bikubiyemo ibintu byateye imbere - kwerekana amabara, ubushobozi bwa NFC, ibipimo bya LED, guhuza hamwe na analyse yabo. Iyo mikorere ya premium yatumye ibyuma bigura hafi 40%, murwego rwa miliyoni 1.8.

Gushyigikira ibikorwa remezo byongewe ku ngengo yimari. Mirongo mirongo itatu - amarembo atanu kuri $ 350 buri wese yatanze amadorari 12.250. Uruhushya rwa software rwiyemezamirimo rwakoresheje $ 5,000. Amafaranga yo kwishyiriraho, yapimwe kubikoresho bingana kandi harimo nuburyo bwo guhuza sisitemu zisanzwe, birashoboka ko yageze $ 42,000. Ibiciro byihishe - amahugurwa kubakozi babarirwa mu magana, kwishyira hamwe nu murage w’umurage, guhagarika ibikorwa mugihe cyo gutangira icyiciro - yegereye $ 57,000.

Noneho hari ibikoresho bya EdgeSense bituma Villabé idasanzwe. Kamera magana atanu hafi 200 $ buri umwe: 100.000 $. Sensor ibihumbi birindwi kuri $ 15 kuri buri gice: $ 105,000. Ibyo byerekana amadorari 205.000 mu ikoranabuhanga benshi boherejwe na ESL batabariyemo.

Ishoramari ryuzuye: hafi miliyoni 2.14 z'amadolari, akora hafi $ 30.63 kuri label.

Ntabwo ari umushinga wo gusimbuza igiciro - ni uburyo nyabwo - sisitemu yo gutondekanya igihe, uburyo bwo kugena ibiciro, hamwe n’ibikorwa rusange bishobora guhurizwa hamwe. Kubakora hypermarket urebye impinduka zisa, Villabé yerekana igisenge cyibishoboka, ntabwo ari hasi yibikenewe.

Inzego eshatu zingengo yimari

Kohereza Ntoya (Ibirango 10,000):Kohereza ibiciro 10,000 bya elegitoronike bisaba $ 60.000-100.000. Gushyira mu bikorwa ESL bisaba ishoramari rikomeye ryigihe namafaranga, bisaba guhindura imikorere yibiciro. Igiciro cyambere cya sisitemu 10,000-tag irashobora kugera ku 100.000 $.

Kohereza Hagati (20.000 Ububiko bwa SKUs):Kuri Maurer, ufite SKUs zigera ku 20.000 mu bubiko bwe, ishoramari ryakoresheje amadorari 208.000. Igiciro cyo guhindura DSLs kirashobora gutandukana ukurikije ibintu byatanzwe nibindi bintu, ariko raporo zerekana ko abadandaza bagomba kwitega kwishyura amadorari 100.000- 200.000 kubirango bya digitifike kuri iki gipimo.

Kohereza Kinini (Sisitemu ya Label 30.000):Kinini - igipimo cya tagi 30.000 kirasaba ishoramari ryambere ryegereye $ 350,000. Imibare kururwo rwego irashobora guha amatsinda yimikorere nubuyobozi kuruhuka gukomeye, bikagorana gutsindishiriza imari shingiro.

Ububiko busanzwe bwo kugurisha Reba:Kububiko bwa 10,000 sq ft hamwe na 5.000 SKUs, tegereza $ 49,000- $ 54,000 kugirango bishyirwe mubikorwa (ibirango, amarembo, software, kwishyira hamwe). Ongeraho premium yibiranga nkibara ryerekana cyangwa isesengura ryambere rishobora gusunika ibi $ 70,000- $ 90,000. Ibiciro byihishe (guhuza ibikorwa, guhugura, guhungabana) ongeraho andi $ 8,000- $ 15,000.

Nigute wahitamo abacuruzi bakomeye?

Incamake y'Abacuruzi Bane Bakuru

VusionGroup (yahoze ari SES - imagotag):VusionGroup itanga IoT & Data ibisubizo byubucuruzi bwumubiri, ikorera mumatsinda arenga 350 y'abacuruzi ku isi hose muburayi, Aziya na Amerika ya ruguru. Isosiyete yatangiye ku izina rya "Ububiko bwa elegitoroniki Sisitemu" (SES) mu 1992 kandi iha ububiko bwayo bwa mbere ibirango bya elegitoroniki mu 1993. VusionGroup ifite abakozi barenga 850. Igurishwa rya VusionGroup ryageze kuri miliyoni 1.011 € mu 2024 (kwiyongera 25% kuva 2023). Muri 2023, VusionGroup yagurishije miriyoni 350 za Electronic Shelf Labels mumaduka 45,000. Amasezerano yingenzi ni: Carrefour, Colruyt, Edeka, Lidl, Itsinda rikora -, na Walmart.

SES nuyoboye isoko rya ESL hamwe na 250mm ya ESL yashyizweho kugeza ubu, igereranya imigabane igera kuri 50%. Kubyinjiza, SES iruta 50% kurenza Pricer no kubitabo, ni nka 3x ubunini. SES iyobora Pricer imyaka igera kuri ibiri hamwe nudushya. SES ikoresha kandi hafi 4x ibyo Pricer akora kuri R&D.

SOLUM:SoluM ifite intego yo kurenza BOE mubirango bya elegitoronike mu myaka itatu iri imbere kugirango ibe umucuruzi ukomeye ku isi. Muri 2019, BOE yaguze SES Imagotag yo mu Bufaransa, ikaba ikora ESL nini ku isi. Pricer yo muri Suwede iri ku mwanya wa kabiri. SoluM ni iya gatatu. SoluM yashinzwe mu 2015 ubwo yatandukanyaga na Samsung Electro - Imashini. Umuyobozi mukuru Jun yashakishije injeniyeri muri Samsung Electronics mumyaka ine ishize mubucuruzi bwa ESL. SoluM yari igamije gukora ESL ubucuruzi bwibisubizo aho kuba ubucuruzi bwibikoresho kugirango ubone ubushobozi bwa software. Isosiyete irashobora gushushanya, gukora no gukwirakwiza ESL nayo - urufunguzo kubakiriya.

Igiciro:Igiciro gitanga sisitemu yizewe ya elegitoronike yububiko bwa sisitemu kwisi. Intandaro ya sisitemu ibeshya ikirango ubwacyo, kigomba kuba cyizewe cyane, gikomeye, kandi kirekire - kirambye. Hamwe nuburambe kuva mumyaka mirongo itatu mugucuruza ibiciro no gucunga imirimo, Pricer irashobora gukemura nibibazo bikomeye cyane byimikorere. Uruganda rwigiciro - urwego rwa elegitoronike - kuranga igisubizo bifasha abadandaza kubika umwanya hamwe no kuvugurura ibiciro byikora. Itanga ikiguzi kinini - gukora neza kuruta impapuro kandi itezimbere uburambe bwabakiriya hamwe nibiciro nyabyo, byizewe. Igiciro gifasha abadandaza gufata inzira nziza yimikorere batanga urubuga rwa ESL hamwe nigiciro gito cyo gutunga (TCO).

Igiciro gitanga ROI ikomeye ishingiye kumikorere ikora hamwe nububiko bwazamuwe mububiko bufasha kurinda margin. Ubushakashatsi bwerekanye ko Pricer atanga imyaka itanu ROI ya 277%. Ubushakashatsi bwa Forrester bwerekana ko gukoresha igisubizo cya Pricer bihwanye na Net Present Value (NPV) ya miliyoni 96.02 z'amayero.

Hanshow:Mugihe Lidl bigaragara ko yahisemo kuri SES - imagotag nkumuntu utanga ESL, Aldi Nord na Süd baracyari mubimenyetso byerekana igitekerezo hamwe nabatanga ibintu bitandukanye: Solum, SES - imagotag, Hanshow na Pricer. Lidl na Aldi Nord bafite ibikoresho bike mubudage mubudage rwose cyangwa igice hamwe na ESL. Aldi Süd asanzwe afite amaduka arenga 100.

Icyemezo cyihuse

 

Abacuruzi, barimo Walmart, IGA, Ibiribwa Byuzuye, Amazone Fresh, Kroger, Hy - Vee, ShopRite, na Schnucks baragenda bakira ibirango bya tekinike. Ahold Delhaize USA itwara ESL ahantu hataramenyekana wizeye kuzamura ikoranabuhanga.

Hamwe n'iminyururu ikomeye yo kugurisha nka Walmart, Kroger, na Costco bahora bashakisha uburyo bwo kunoza ingamba zo kugena ibiciro no kuzamura imikorere, imikorere ya ESL iratera imbere byihuse.

ROI irakwiye?

Inyigo Yukuri: Isoko rya Maurer

Nyir'isoko rya Maurer, Jeff Maurer, yagize ati: "Hamwe n'ibura ry'abakozi n'ibihe by'ifaranga, ubu ni igihe gikwiye kandi gikwiye cyo kubikora."

Maurer avuga ko ibirango gakondo bisa nkaho byoroshye kandi byoroshye, ariko iyo urebye ibibazo, ESL igenda irushaho kuba nziza. Inzitizi kuri labels gakondo zirimo:

Kugabanya umusaruro w'abakozi: igihe kinini nakazi gasabwa kugirango uhindure kandi ukomeze ibirango byanditse

Ibiciro byubunyangamugayo: kwemeza ibiciro bihoraho hagati yikiguzi nigiciro cya POS

Ibiciro byoroshye guhinduka: ibiciro byihuta, nkisaha nziza nisoko - ibiciro byayobowe

Maurer agira ati: "Ibiciro byacu bigenda bihinduka buri gihe, ubu rero turi mu mwanya dushobora guhindura ibyo biciro byo kugurisha vuba vuba, neza cyane kuruta uko twabigenzaga mbere". Maurer yongeyeho ati: "Turimo kubona ibiciro ibihumbi n'ibihumbi buri cyumweru. Mbere, ibyo byari inzira y'intoki." "Byatwaraga igihe kinini kandi bikunda kwibeshya."

Ihinduka rishobora kandi kugabanya ububiko bwamaduka. Maurer abisobanura agira ati: "Niba turemereye ku bicuruzwa kandi dufite ibarura rirenze, dushobora gufata icyemezo muri ako kanya kugabanya igiciro kugira ngo tugerageze gufasha kwimura ibarura vuba."

Ibyo bigabanya igihe cyabakozi cyo kwibanda kuri serivisi zabakiriya nizindi gaciro - yongeyeho. Abakozi bamara igihe kingana na 80% mugihe cyo kuvugurura impapuro ugereranije mugihe iduka ryimukiye muri ESL, nkuko amakuru ya SES Imagotag abitangaza.

Umwe mu bafite iduka ry’ibiribwa yazigamye amasaha agera kuri 50 y’akazi buri cyumweru akavuga ko yiteze ko azagaruka ku ishoramari rye muri labels ya tekinike mu myaka ibiri.

Daniela Boscan, Umuyobozi w'itsinda ry'ibiribwa n'ibikoreshwa mu iduka rya Walmart i Hurst, muri Texas, yagize ati: "Guhindura ibiciro byahoze bifata mugenzi wawe iminsi ibiri yo kuvugurura ubu bifata iminota mike hamwe na sisitemu nshya ya DSL." "Iyi mikorere isobanura ko dushobora gukoresha igihe kinini dufasha abakiriya ndetse n'umwanya muto ku mirimo isubirwamo."

Imibare yo kubara ROI

Ikibazo gisanzwe kiva mubuyobozi bwo gucuruza kireba gucamo - ndetse nigihe, bisaba kubara ROI birambuye.

Buri mwaka

Amafaranga yose yo kuzigama buri mwaka=Kuzigama k'umurimo + Kuzigama impapuro + Kuzigama kw'ibiciro + Kuzigama ingufu + Kunguka kw'ibiciro bidasanzwe

Aho:

Kuzigama k'umurimo=Amasaha ya buri cyumweru kuri Tagi Ibiciro × 80% Kugabanuka × Umushahara w'isaha weeks ibyumweru 52

ESL igabanya igihe cyakoreshejwe kumpapuro zivugururwa hafi 80% mugereranije

Kuzigama Impapuro=Tagi Yicyumweru Yahinduwe × $ 0.003 / tag × ibyumweru 52

Impuzandengo yububiko ibika ibiciro birenga 7,000 buri cyumweru

Igiciro cyo Kuzigama Ikosa=Amafaranga yinjira buri mwaka × 0.5%

Amakosa y'ibiciro agira ingaruka kuri 5-8% yo kubara ibicuruzwa; ESL igera ku 100% ibiciro byukuri

Kuzigama ingufu=~ $ 500 / umwaka (e - wino yerekana gukoresha imbaraga nke)

E - tekinoroji irasaba imbaraga gusa mugihe cyo kuvugurura kwerekana

Igiciro cyiza cyunguka=Amafaranga yinjiza buri mwaka × 0.5-2%

Igiciro gihamye kigera kuri 16% ya ROI yose

Inzira ya ROI

Buri mwaka ROI (%)=(Kuzigama kwumwaka Investment Ishoramari ryose) × 100

Igihe cyo Kwishura (Imyaka)=Ishoramari ryose ÷ Kuzigama kwumwaka

Igihe cyo Kwishura Guhindura Ibiciro Guhindura Inshuro

Umuvuduko mwinshi (burimunsi): Kwishura × 0,6 (40% byihuse) → 3-6 kwishyura

Umwanya wo hagati (buri cyumweru): Kwishura × 1.0 (baseline) → 12-18 kwishyura

Umuvuduko muke (ukwezi): Kwishura × 1.8 (buhoro 80%) → ntibishobora na rimwe kugera kuri ROI yemewe

Ibipimo byo kuzigama umurimo

Hagati - amaduka manini manini azigama $ 20.000- $ 30.000 buri mwaka mugiciro cyakazi

Kwishyira hamwe kwa ESL bigabanya imirimo yibiciro hafi 95%

ROI Kugenzura Ukuri: Ibyo Abacuruzi Batatu Batandukanye Bashobora Gutegereza Mubyukuri

Isesengura ryububiko bworoshye

Tugarutse kuri Ohio yorohereza nyiri iduka gushora $ 27.390, ibishobora kugaruka neza.

Kuri ubu abakozi bamara amasaha agera kuri 8 buri cyumweru bayobora ibiciro - kubicapa, kubitondekanya, kugenda inzira kugirango babisimbuze. Ku $ 15 ku isaha, ibyo ni ukuvuga $ 6.240 buri mwaka mu mirimo itaziguye. Hamwe na ESL igabanya iyo mirimo ku gipimo cya 80%, iduka ryagaruye amadorari 4999 $ yumurimo wakazi buri mwaka.

Kuzigama bito byiyongera kandi. Impapuro zipapuro zigura 200 tags buri cyumweru ikoresha amadorari 31 kumwaka - ntabwo ari manini, ariko amafaranga nyayo. Icy'ingenzi: iduka ryinjiza amadorari 800.000 yinjira mu mwaka, kandi amakosa yo kugiciro yatwaye abadandaza hafi 0.5% yo kugurisha ugereranije. Ibyo byerekana amadorari 4000 ashobora gutakara kubitandukanya no kwitotomba kwabakiriya. Kuzigama ingufu kububiko ingano ikoresha amadorari 300 buri mwaka. Niba kandi iduka rikoresha ubushobozi bwibiciro byingirakamaro - guhindura ibiciro ukurikije urwego rwibarura nigihe cyumunsi - andi $ 4,000 yo kuzamura margin birashoboka.

Ibi birashobora kuzigama hafi $ 13.323 $ buri mwaka.

Kuri kiriya gipimo cyo kuzigama, igihe cyo kwishyura kirenze imyaka 2 gusa kurupapuro. Ariko iduka rihindura ibiciro buri kwezi, ntabwo buri munsi. Igiciro gito - guhindura inshuro bivuze ko ububiko bufata agaciro gake uhereye kuri automatike. Guhindura uko kuri gusunika kwishura hafi yimyaka 3.7.

Ibyo birasobanura impamvu amakuru yinganda yerekana amaduka mato abona ROI mumyaka 4-6, ntabwo imibare y'amezi 18 abacuruzi bakunze kuvuga. Kubakozi bato bato, birumvikana. Kubandi, umurwa mukuru urashobora koherezwa neza ahandi.

Niki Cyatumye Imibare ya Maurer ikora

Imiterere ya Jeff Maurer yari itandukanye cyane, no kumva impamvu isobanura igihe ishoramari rya ESL ryishura neza.

Supermarket ye ya metero kare 25.000 yatwaraga amasaha 50 yabakozi buri cyumweru mugucunga ibiciro. Ku $ 18 ku isaha, ibyo bikaba byerekana $ 46.800 mumurimo wumwaka wahariwe umurimo wongerera agaciro zeru abakiriya. Kugabanuka kwa ESL 80% bisobanura $ 37.440 mu musaruro wongeye kugarurwa.

Ariko ikintu cyerekanaga umunzani: Umuhuzabikorwa wibiciro bya Maurer yasezeye, kandi yahuye nuguhitamo: gushaka umusimbura kumadorari 45,000 buri mwaka (harimo ninyungu), cyangwa kureka sisitemu ya ESL ikore akazi. Yahisemo ikoranabuhanga. Icyo cyemezo kimwe cyongeyeho $ 45,000 yo kuzigama buri mwaka kubara ROI kubara.

Ububiko bwe buhindura ibiciro buri gihe - "ibihumbi bihinduka buri cyumweru," mumagambo ye. Iyo frequence ifite akamaro kanini. Hamwe na miliyoni 15 zamadorali yinjiza buri mwaka, ndetse niterambere ryoroheje ryiyongera vuba. Kurandura ikosa ryibiciro bizigama $ 75.000 buri mwaka. Igiciro gihamye kubintu byangirika nibintu birenze - ikintu kidashoboka hamwe nimpapuro zimpapuro - zitanga amadorari 225.000 mugutezimbere.

Iyo yose yizigamiye buri mwaka - $ 37.440 mu kazi, $ 45,000 yirinze gutanga akazi, 75.000 $ yo kugabanya amakosa, $ 1092 mu kugura impapuro, $ 500 mu mbaraga, hamwe n’inyungu zunguka - inyungu zishobora kurenga $ 380.000 buri mwaka ugereranije n’ishoramari rya 208.000.

Ndetse ukoresheje igereranya ryibidukikije ukuyemo ibiciro bigenda neza (kubera ko izo nyungu zishingiye cyane cyane kubikorwa), igihe cyo kwishyura cya Maurer kigera kumezi 9 - amezi 10 hamwe n’imihindagurikire y’ibiciro byinshi, cyangwa amezi 15-16 ku bitekerezo fatizo.

Maurer ubwe agereranya imyaka 1.5 kugeza kuri 2.5 kuri ROI yuzuye, kimwe cya kabiri kiva mumurimo no kuzigama impapuro wenyine. Ibyo konservatism birashoboka ko bifite ubwenge - nyabyo - ibisubizo byisi biratandukanye - ariko ibyingenzi bye bishyigikira cyane ishoramari.

Igipimo cya Carrefour: Imibare itandukanye rwose

Ku gipimo cya hypermarket, kubara ROI byinjira mubutaka butandukanye. Carrefour's Villabé ishoramari ryamadorari agera kuri miliyoni 2.14 irasaba inyungu nini ugereranije no gushora imari.

Ikigereranyo cy'umurimo gipima cyane. Gucunga amanota 70.000 yintoki bisaba amakipe yabigenewe - hafi amasaha 200 y abakozi buri cyumweru mugihe kinini. Kuri € 20 ku isaha (hafi $ 22), bivuze ko $ 237,000 mumurimo wumwaka. Kugabanuka kwa 80% bitanga amadorari 166.400 yo kuzigama mu buryo butaziguye.

Ibiciro byimpapuro 15,000 buri cyumweru bihindura umusanzu utanga andi $ 2,340 buri mwaka - bifite akamaro mubipimo, nubwo bito ugereranije nishoramari ryose. Kuzigama ingufu ku kigo ingano ikoresha amadorari 2000 buri mwaka.

Aho hypermarket ubukungu butandukanye buri mubiciro byikosa hamwe nubushobozi bwo kugena ibiciro. Hamwe na miliyoni 80 z'amadorali yinjira mu mwaka anyura mu iduka, amakosa yo kugiciro kuri 0.5% agaragaza $ 400,000 mugaragaza buri mwaka. Ubushobozi bwo gushyira mubikorwa nyabyo - igihe cyo guhatanira ibiciro, kuzamura flash, hamwe nigihe - cyerekana ibimenyetso byangirika bitanga akayabo ka miliyoni 1.6 zamadorali yo kuzamura inyungu - nubwo gufata agaciro bisaba ingamba zihamye zo kugena ibiciro, ntabwo ari ugukoresha ikoranabuhanga gusa.

Carrefour's EdgeSense kwishyira hamwe yongeraho urundi rwego. Shelf {1} Ikigereranyo cy’aba conservateurs cyerekana amadolari 240.000 yumwaka wo kubara neza.

Guteranya ibyiciro byose bitanga umusaruro ushobora kuzigama buri mwaka urenga miliyoni 2.4 $ - byerekana ko uzishyura mugihe cyumwaka. Ibyo byerekana urubanza rwiza.

Ibishushanyo mbonera ukuyemo inyungu zunguka ibiciro byerekana kuzigama buri mwaka hafi $ 570.000. Kuri kiriya gipimo, kwishyura bigera ku myaka 3.8 - biracyemewe gushora imari mubikorwa remezo, ariko kure yitsinzi ryihuse abashoramari bato bashobora kwitega.

Kubakora supermarket nini, birashoboka ko imyaka 2-4 kugeza ROI yuzuye, bitewe cyane nuburyo bakoresha imbaraga zo kugena ibiciro.

Kubara Inyungu Yimyaka 5

Inzira:

5 - Inyungu Yumwaka=(Kuzigama buri mwaka × 5) - Ishoramari ryose

Kugenzura: Igiciro gitanga ROI yimyaka itanu ya 277% ukurikije ubushakashatsi bwa Forrester.

ESL Igiciro cyo gukemura kubunini butandukanye bwo kugurisha

1. Ukurikije Ubunini

Amaduka mato (Ububiko bworoshye / Ububiko bwihariye)

Umubare muto wo kohereza mububiko:Ibindi bicuruzwa, harimo ububiko bworoshye, kiosque, hamwe na pop - hejuru yububiko, bagenda bakoresha sisitemu ya ESL kugirango barusheho kunoza imikorere no gucunga neza ibiciro. Mubicuruzwa birenga 100 bitandukanye byo kugurisha, buri bubiko bushyira hagati ya 20 na 50 ESL.

Ibiciro byububiko buto:Igiciro cyambere cyo kwishyiriraho hamwe no kwishyira hamwe bigoye kugarukira kugurishwa rito. Kohereza birashobora kugura amadolari ya Amerika 50-70 kuri buri gice, gishobora kubuza amaduka mato hamwe n’ibigega ibihumbi.

Ibikorwa Remezo byububiko buto Ibisabwa:Usibye ibirango, amaduka akenera antene cyangwa sitasiyo fatizo kugirango yohereze ibimenyetso muri ESL. Umubare uterwa n'ubuso. Ububiko buto bushobora gukenera antene 1 cyangwa 2; hypermarket nini irashobora gukenera byinshi byakwirakwijwe mukarere.

Supermarkets Hagati (5.000.000.000 SKUs)

Ububiko bw'ibiribwa buciriritse bwo kuzigama buri mwaka:Ibiribwa akenshi bisaba kuvugurura ibiciro byintoki. ESLs itangiza iki gikorwa, igabanya akazi k'abakozi bo mu iduka. Ugereranije, iduka rinini - rinini rishobora kuzigama amadolari 20.000 kugeza 30.000 buri mwaka mugukoresha akazi.

Espagne Urubanza rwa Mercadona:Mercadona yagereranije ko gushyira mu bikorwa ibirango bya elegitoronike kuri buri duka byatwara amayero 100.000, akaba ari inzitizi ikomeye nubwo inyungu zavuzwe haruguru.

Supermarkets nini / Hypermarkets (30, 000+ SKUs)

Igipimo kinini cyo kohereza Hypermarket:Amafaranga yoherezwa hejuru cyane akomeje kuba inzitizi, cyane cyane kubacuruzi bato. Kwambara hypermarket nini birashobora gusaba ibirango birenga 50.000, bigatera ishoramari ryambere miriyoni y'amadorari.

Carrefour Villabé Hypermarket Urubanza:Carrefour ibaye umucuruzi wa mbere ukomeye mu Burayi wagerageje igisubizo cya VusionGroup EdgeSense muri hypermarket yayo ya Villabé mu 2024.Icyinjiriro cyarimo ibirango bya elegitoroniki bigera ku 70.000, ibyuma bikurikirana 500 -, hamwe na gari ya moshi 7,000 za EdgeSense, zishyigikira ibikorwa byo gusesengura ibicuruzwa - hamwe n’ibikorwa bya buri gihe.

Ikigereranyo cyo kohereza muri Amerika y'Amajyaruguru Ikigereranyo cyo kohereza:Muri Amerika ya Ruguru, amasoko arenga 2500 ya supermarket yari yarahujije sisitemu ya e - impapuro za ESL na Q 4 2023, hamwe n’ububiko rusange bwagurishijwe burimo SKU 12,000 ahantu hamwe.

Iminyururu nini yo gucuruza

Kuzigama Urunigi runini buri mwaka:Ihinduranya ryikora ryizigamiye $ 500,000 kumwaka kumurongo munini wo kugurisha. Amakosa y'ibiciro, ashobora gutwara abadandaza agera kuri miliyoni 2 buri mwaka yinjiza yatakaye, agabanuka cyane hamwe na ESL.

Igipimo cyo kohereza Walmart:Muri 2024, Walmart yaguye ibigeragezo bya ESL mububiko 500 bwo muri Amerika, ishyira mu bikorwa ibirango bya Bluetooth - byemerera abaguzi gusikana ibirango kubisobanuro birambuye no kwamamaza.

Byihuse: Kugereranya Ibiciro Kububiko

3. Igiciro no gusaba ukurikije Ingano yikirango

Ibipimo by'ubunini busanzwe (1-3 cm):Bisanzwe - bingana na ESLs bikomeza gukoreshwa cyane, bingana na 45% byubushakashatsi ku isi yose mu 2024. Abacuruzi bashimangira ibyo birango kubijyanye no guhuzagurika no kugura - gukora neza, bigatuma biba byiza mububiko bw'ibiribwa no kugurisha ibicuruzwa. Impuzandengo yabo yo kubaho kurenza imyaka 8, kandi bashyigikira NFC na barcode yerekana. Abacuruzi bakoresha 1-3 cm ESLs bagabanije imirimo yo kugiciro cyibiciro hejuru ya 50%.

Hagati - Ibirango binini (3.1-7 cm):Hagati - ESL nini zigizwe na 30% yubunini bwisoko muri 2024. Hypermarkets hamwe nububiko bwamashami bifata ibyo birango cyane kuberako bigaragara neza kandi byoroshye. Ubushakashatsi - ubushakashatsi bwerekana ko 65% byabaguzi bahitamo kureba ibiciro hagati - ingano yerekana.

Ibirango binini (7.1-10 cm):Kinini - Ingano ya ESL igizwe na 10% yububiko kandi bikoreshwa mububiko bwihariye cyangwa kubicuruzwa bihendutse. Nubwo ibiciro byinshi, kurera byiyongereyeho 15% kuva 2022 kugeza 2024.

4. Igiciro - Gukora neza mugihe cya ROI

Hamwe na Porogaramu Igiciro cya AI (Kwishura byihuse nkumwaka 1):Iyo ushyizweho neza kandi ugashyirwa mubikorwa, sisitemu ya ESL irashobora kwiyishura mumyaka ibiri cyangwa itatu. Iyo abadandaza bakoresha porogaramu igabanya ibiciro bifatanije na sisitemu, ROI irashobora kuza nkumwaka.

5. Ibiciro birambuye

Ikiguzi cyibikoresho:Ibice bya ESL ubwabyo bigize igice kinini cyibiciro. Ibiciro birashobora kuva kuri $ 6 kugeza $ 100+ kuri label bitewe nubunini, imikorere, nubwoko bwerekana. Ku bubiko buciriritse - bunini bw'ibiryo, ibi birashobora guhindurwa kugeza ku bihumbi mirongo by'amadolari yakoreshejwe mbere, bitewe n'umubare w'ibicuruzwa n'ibicuruzwa ugomba kwishyura.

Ibikorwa Remezo no Kwishyiriraho:Kwishyiriraho ESL bisaba gushiraho adapteri cyangwa gariyamoshi hamwe n’ibikorwa remezo byitumanaho bidafite umugozi, bishingiye kuri Bluetooth cyangwa radiyo. Iki giciro giterwa nimiterere yububiko nubunini bwubushakashatsi. Kububiko busanzwe, ibi biciro birashobora kuba hagati y $ 5,000 kugeza $ 10,000.

Porogaramu no Kwishyira hamwe:ESLs isaba software ikomeye ihuza sisitemu yo kubara no kugena ibiciro. Ibiciro birashobora kubamo amafaranga yimpushya, guteza imbere software cyangwa kugena, hamwe nimbaraga zo guhuza amakuru. Igiciro cya software kirashobora kuba moderi yo kwiyandikisha buri mwaka kuva $ 100 kugeza 500 $ buri kwezi.

Kubungabunga no Gushyigikira:Kubungabunga bikomeje bituma ESL ikora neza. Ibiciro byo gufata neza ni bike ugereranije no kwishyiriraho kwambere, ariko serivisi zunganira buri mwaka zirashobora gusaba ishoramari ryamadorari 1000 kugeza 3000 $ kumwaka, bitewe nubunini bwububiko kandi bigoye.

6. Kuruhuka kw'ibiciro - Ndetse Ingingo yerekanwe

10,000 Ikirango Ikigereranyo cyo Kugereranya Ibiciro:Mugihe cyoherejwe hejuru yikirango 10,000, isoko rya elegitoroniki ya tekinike yisoko igera kubiciro hamwe na sisitemu yimpapuro z'umurage kuko ikuraho icapiro, ubwikorezi, nakazi.

Kugabanuka kw'ibiciro:Igiciro kuri label: Kugwa gahoro gahoro, biteganijwe ko bizagabanuka 25-35% mumyaka 5 iri imbere.

Kubara Byoroshye ROI

Abacuruzi bamwe bamara amasaha agera kuri 50 mucyumweru bayobora ibihumbi nibihinduka hamwe nimpapuro. Hagati yikiguzi cyo gucapa, amasaha yakazi, hamwe nabasimbuye buri gihe, ikigaragara nkigikorwa gito gishobora gukuramo bucece inyungu - kongeramo igitutu kidakenewe kumurongo umaze gukomera.

Hamwe na ESL, kuvugurura ibiciro bibaho ako kanya, bikuraho imirimo ya buri cyumweru burundu. Ibiciro byingufu biragabanuka bitewe ningufu - gukora e - yerekana. Amakosa yo kugiciro hafi yabuze.

Icyitegererezo cyo kubara hagati - umucuruzi ufite ubunini:

Birashoboka kuzigama buri mwaka: $ 39,000 (umurimo) + $ 10,000 (ingufu) + $ 5,000 (amakosa)=$ 54,000

Icyitegererezo cy'ishoramari: 100.000 $

Ibishoboka ROI: 54% buri mwaka

Igihe giteganijwe cyo kwishyura: imyaka 1.85

Muri ibi bitekerezo, sisitemu ya ESL yishura ubwayo mumyaka ibiri. Nyuma yibyo, umucuruzi yunguka $ 54.000 $ yo kuzigama buri mwaka - amafaranga ashobora gusubizwa mubakozi, kubara, cyangwa kuzamura uburambe bwabakiriya.

Inyungu yibanze yubukungu yo guhuza ESL na POS hamwe na sisitemu yo kubara ni kuzigama abakozi. Hagati - abacuruzi bafite ubunini bunini bwa SKUs, ibiciro byimpapuro gakondo bisaba akazi gakomeye. Kwishyira hamwe kwa ESL birashobora kugabanya iki gikorwa hafi 95%. Ibiciro byukuri bitanga ubundi buryo bwo kwishyura. Ubushakashatsi bwinganda bwerekana ko amakosa yibiciro agira ingaruka kuri 5-8% yo kubara ibicuruzwa. Iyo ESLs ihujwe na sisitemu ya POS, ibiciro byukuri byegera 100%, bikuraho icyuho kiri hagati yikigega no kwandikisha ibiciro.

Sisitemu ya ESL yerekanye igiciro - ikora neza, igabanya amafaranga yintoki zumurimo kugera kuri 40%, mugihe kuzamura ibiciro 99%. Iminyururu minini nka Carrefour na Walmart yohereje sisitemu ya ESL mubicuruzwa birenga 1.500 buri kimwe, bigira uruhare mukugabanya 50% amakosa yibiciro.

Igihe cyo Kwishura

Maurer avuga ko inyungu ku ishoramari izaza mu myaka 1.5 kugeza kuri 2.5, aho 50% by'ibyo biva mu kugabanya imirimo n'impapuro zagabanijwe, harimo: gukoresha amafaranga make mu icapiro, kuvanaho imirimo yo gutondeka no kumanika ibirango, gushyira mu bikorwa ibiciro bigenda bishingiye ku rwego rw'ibarura. Igiciro cyingirakamaro kandi kizatwara intera ndende mu kwemerera itsinda gufata ibyemezo byiza bya buri munsi bishingiye kubicuruzwa biboneka, bingana na 16% bya ROI.

Shannon Clark, umuyobozi ushinzwe kwamamaza no kwamamaza muri Houchens Food Group, yagerageje amaduka abiri hamwe na ESL kandi arateganya gutangiza andi maduka abiri mu minsi ya vuba. Yabaze ROI ni imyaka 3,5 ishingiye ku mpapuro, umurimo, n'ibiciro bya ESL.

Iyo ushyizweho neza kandi ugashyirwa mubikorwa, sisitemu ya ESL irashobora kwiyishura mumyaka ibiri cyangwa itatu. Iyo abadandaza bakoresha porogaramu igabanya ibiciro bifatanije na sisitemu, ROI irashobora kuza nkumwaka. Iyo uhujwe na AI - ishingiye ku kuzamura ibiciro no guhindura uburyo bwo kugena ibiciro kugira ngo ukoreshe ibintu byoroshye, iduka ry’ibiribwa rifite ibirango 30.000 rishobora kubona inyungu ku ishoramari ryabo mu gihe cyumwaka.

Ibihe byo kwishyura biratandukanye cyane muburyo bwimikorere. Hejuru - abadandaza ingano hamwe nibihinduka kenshi reba 3 - amezi 6 yo kwishyura. Gucuruza gakondo hamwe nibiciro biciriritse bihinduka inshuro zishyurwa mumezi 12-18 mubihe bisanzwe. Ibihe bike byahinduye ibiciro ibidukikije ntibishobora na rimwe kugera kuri ROI yemewe.

Brian Salzman, umuyobozi wa konti y’igihugu, Iburengerazuba, ku kigo cya ESL gitanga Aperion Solutions, yavuze ko ubu amaduka y’ibiribwa arimo kureba ahantu hose hagati y’ukwezi kwa 18 - n’imyaka ibiri yo kwishyura niba bahisemo imikorere ikwiye. Ibi bituma ESL igera kubacuruzi, hamwe nabacuruzi bamwe babona kwishyura mugihe cyamezi 18-24.

Ububiko bwawe burakwiriye?

Ibimenyetso ESL Ikubereye

Abaguzi bigenga bahura n’ibiciro by’umurimo, kugabanuka kwinshi, hamwe n’ibiteganijwe ku baguzi. Umuyobozi mukuru ushinzwe ubucuruzi muri IGA, Sarah Rivers yagize ati: "Ibirango bya elegitoroniki byahindutse ibirenze igiciro gusa." "Bakora byinshi, harimo guhuza ibiciro bishya, kunoza ukuri, no guhuza hamwe n’ikoranabuhanga ryawe kugira ngo habeho ubunararibonye, ​​ukoresha -.

Greg Adamsky uyobora iterambere rya Aperion mu bucuruzi mu karere k'iburasirazuba, yasobanuye ko kwakirwa na ESL bigeze aharindimuka. Ibintu bine bitera impinduka:

Ibiciro by'umurimo n'ubuziranenge:"Guhuriza hamwe ibiciro bizamuka ndetse n'ubwiza bw'umurimo bugabanuka ni uguha uburakari abadandaza ibiribwa."

Imikorere yagutse:ESLs noneho ihuza hamwe na e - ubucuruzi, coupons ya digitale, nibikoresho byo kuzamura ibiciro. "Imikorere yiyongereye itwara ROI. Ntabwo uzigama imirimo - urimo uhindura igiciro n'inyungu."

Nukuri - Igiciro cyigihe:"Umwe mu bakiriya banjye muri Philadelphia ahindura ibiciro by'amafi buri munsi. Ntabwo agomba gutegereza icyumweru ngo agezweho - ko guhinduka byoroshye kuzamura inyungu no gushya."

Umuyobozi mukuru yavuze ko gukoresha ESL mu maduka yo kuri interineti byatumye bashobora kwitabira kugurisha cyane muri wikendi. ESL yazamutse cyane kubacuruzi kubera irushanwa ryiyongera hagati yububiko bwa interineti no hanze ndetse no mububiko bwa interineti.

Supermarkets hamwe na hypermarkets bigize igice kinini cyo gusaba kubirango bya elegitoronike, bingana na 54% byashyizwe mubikorwa kwisi yose mumwaka wa 2024. Aba bacuruza ibiryo binini - bacuruza ibicuruzwa byinshi - 15,000 kugeza 60.000 SKUs mubihe bisanzwe-hamwe nibihinduka kenshi kubiciro biterwa no kuzamurwa mu ntera, guhindura amarushanwa, no gucunga ibintu byangirika.

Imanza Aho Gutegereza Byumvikana

ESL ntabwo ikwiye kuri buri mucuruzi. Nyuma yo kwiga ibyavuye mubikorwa, ibintu byinshi byerekana buri gihe ROI:

Guhindura ibiciro bike cyane inshuro:Niba uvugurura ibiciro buri kwezi cyangwa munsi yayo, kuzigama kwabakozi ntibisobanura gushora imari. Ibirango gakondo bikora neza kubintu bihamye - ibidukikije.

Imiterere nto cyane:Amaduka munsi ya metero kare 2000 hamwe na 500 SKUs ni gake cyane yishura mugihe cyimyaka 3 keretse iyo ikorera mumasoko menshi - umurimo -.

Ishingiro ryubucuruzi ridahungabana:Niba ubucuruzi burwana nibikorwa byibanze, amafaranga yinjira, cyangwa isoko, ESL ntizakemura ibyo bibazo. Banza ukemure ibibazo byibanze byubucuruzi.

Ibikorwa remezo byumurage nta kuzamura ingengo yimari:Niba sisitemu ya POS imaze imyaka 7+ kandi kuzamura ntibishoboka, kwishyira hamwe kwa ESL bizaba bihenze cyane cyangwa ntibishoboka.

Ibicuruzwa - byibanze hamwe nurwembe - marike:Amaduka yamadorari hamwe nabacuruzi bagabanutse cyane bakorera kuri 1-2% net net akenshi ntibishobora kubyara inyungu zihagije ziva muri ESL.

Ba nyir'ubucuruzi batekereza kohereza ibirango bya elegitoronike barashobora kwifashisha ibisubizo byavuzwe haruguru.