Ingaruka ya Framing: Impamvu ibicuruzwa bimwe bigurishwa neza hamwe namagambo atandukanye

Nigute igihembo cyitiriwe Nobel - gutsindira ihame rya psychologiya rishobora guhindura ingamba zo kugurisha ibicuruzwa - nuburyo ibirango bya elegitoronike bikora bikora mugihe gikwiye.

Ibikombe bibiri bya yogurt bicaye kumasoko ya supermarket. Ikirango kimwe, ingano imwe, igiciro kimwe. Ikimenyetso kimwe cya ESL kirasoma"Harimo ibinure 20%". Undi arasoma"Ibinure 80% - ubuntu."

Ninde wahitamo?

Abantu benshi bafata "ibinure - ubuntu" umwe nta gutindiganya. Ariko ibirango byombi bisobanura yogurt imwe. Ibinure 20 ku ijana IS ibinure mirongo inani kwijana - kubuntu. Imibare shingiro.

Iri jambo rito rihinduka - kuva "ririmo ibinure" kugeza "ibinure - ubuntu" - bihindura rwose uburyo ubwonko bwawe butondekanya ibicuruzwa. Umuntu yumva atameze neza. Undi yumva ari amahitamo meza.

Iyi niIngaruka. Niba kandi uri kugurisha, ni itandukaniro riri hagati yibicuruzwa biguruka mu bubiko n'ibicuruzwa bikusanya ivumbi.

Ivumburwa rya Nobel

Mu 1981, abahanga mu by'imitekerereze ya muntu Daniel Kahneman na Amos Tversky bashyikirije abitabiriye amahugurwa icyerekezo cyo kuvura indwara yica. Iyo amahitamo yateguwe nk "kurokora ubuzima 200," 72% bahisemo uburyo bwiza. Iyo amahitamo amwe yateguwe nka "400 bazapfa," 78% bahisemo gukina urusimbi.

Imibare imwe. Ibisubizo bimwe. Kurwanya ibyemezo.

Ubu buvumbuzi bwabonye Kahneman igihembo cyitiriwe Nobel mu by'ubukungu.

Impamvu Igihombo gikubita kuruta inyungu

Ku isoko,gutakaza wumva nabi kuruta kunguka wumva ari byiza. Iyo wungutse ikintu, ni kugabanyirizwa - byiza, ariko biribagirana. Iyo ubuze ikintu, ni amafaranga yawe, amahirwe yawe yo kugenda.

Genda muri supermarket iyo ari yo yose urebe uko bigenda. Mu gice gishya cyibicuruzwa, abaguzi bateranira ibicuruzwa hamwe na tagi zimurika "Igihe ntarengwa - Amasaha 2 yanyuma" cyangwa "Hasigaye 5 gusa." Ibi bikoresho bijyanwa mumagare muminota mike. Hagati aho, mu mfuruka yimyenda, uduce twanditseho "Agaciro gakomeye" cyangwa "Kuzigama bihebuje" bicara ahanini birengagijwe, abakiriya bareba kandi bagenda ubusa -.

Itandukaniro? Ikadiri imwe itera ubwoba bwo gutakaza. Undi asezeranya inyungu gusa.

Gutakaza igihombo birakomeye 2-2.5x kuruta kubona moteri. "Kubura" bitera ibikorwa byinshi kuruta "kubona amasezerano."

Icyo Ibi Bisobanura Kubiciro byawe

Ibicuruzwa bimwe bifite ibiciro bisa birashobora kugira ibicuruzwa bitandukanye bitandukanye ukurikije uko ubisobanura.

Isuku y'intoki: Igicuruzwa kimwe, inkuru zitandukanye

Amagambo yombi arahuje imibare. Ariko "yica 99%" ituma wumva urinzwe. "1% kurokoka" bigutera kwibaza niba iyo 1% izakurwara.

Amategeko 100 yo Kugabanuka

Ishati 30 $?"50%"gukubita "Uzigame $ 15."
Mudasobwa igendanwa $ 1.000?"Zigama $ 200"gukubita "20%."

Ubwonko busubiza umubare uwo ariwo woseyumvabinini. Hamwe naIkirango cya elegitoroniki, urashobora guhita uhinduranya hagati yijanisha namadolari yerekana ukurikije igiciro - kanda imwe inyuma, buri tagi mububiko bwawe bushya mumasegonda.

Impamvu ibicuruzwa munsi "Igihe ntarengwa" Tagi ya ESL Igurisha Byihuse

Reba ibicuruzwa biguruka mumasoko muri supermarket yawe? Reba ibirango bya ESL. Hafi buri gihe bagaragaza ubutumwa bwihutirwa:

"Amahirwe ya nyuma - arangira iri joro"kurenza"Ni byiza cyane uyu munsi!"

"Hasigaye 3 gusa mu bubiko"kurenza"Gura nonaha uzigame"

Hamwe na sisitemu ya ESL ihujwe nububiko bwawe, ibyo bihombo - ubutumwa bwubutumwa bwihuse:

Ububiko> 100:Erekana "Umugurisha mwiza - 5, 000+ yagurishijwe muri uku kwezi" (gihamya mbonezamubano)

Ububiko <20:Erekana "Gusa [X] hasigaye - kugurisha byihuse" (imbarutso)

Ububiko <5:Erekana "Hafi Yagiye!" + LED flash alert (byihutirwa ntarengwa)

Nta kugenzura intoki. Nta birango bishaje. Sisitemu ikurura nyayo - igihe cyo kubara amakuru kandi igahindura amakadiri umwanya urwego rwimigabane ruhinduka. Ubutumwa buke bugaragara gusa iyo ari ukuri - kandi burazimira mu buryo bwikora iyo restocking ibaye.

Igihe - Guhindura Ikadiri Guhindura

Ibihe bitandukanye byumunsi guhamagarira amakadiri atandukanye. Umugenzi wigitondo na mushakisha nimugoroba bafite imitekerereze itandukanye rwose - kandi asubiza ubutumwa butandukanye rwose.

Hamwe na gahunda ya ESL iteganijwe yo kwerekana, izi switch ziba mu buryo bwikora:

Shyira rimwe muri sisitemu yo kuyobora. Ikirangantego muri buri kinyabiziga gihinduka icyarimwe mugihe cyagenwe. Nta bakozi bagenda hasi. Nta makosa y'intoki. Nta mahirwe yabuze.

Hejuru - zone zamamaza traffic,LCD Mugaragazaongeraho ingaruka zirenzeho - videwo yerekana amashusho yerekana igihe cyo kubara, animasiyo yo kugurisha, hamwe nukuri - igihe "X abantu bareba iki" gihamya mbonezamubano yerekana ibimenyetso bidashobora gutanga.

Iyo Framing mbi Yatsinze

Kubuzima - abaguzi babizi, motifike yo kugura nikwirinda ingaruka, kutabona inyungu:

Ubuzima - umukiriya uzi neza ntabwo agura inyungu - barimo kugura kugirango birinde gushyira ibintu bibi mumubiri wabo. Ibirango bya ESL muri farumasi no munzira zubuzima byerekana "Paraben - Ubuntu" cyangwa "Nta mabara yubukorikori" ihora irenze ubutumwa - ubutumwa bwibanze.

Igiciro cyo Kwiyandikisha

Umunyamuryango wumwaka: $ 1,200 / umwaka na "$ 3.29 / kumunsi"

Igiciro kimwe. Imyumvire itandukanye rwose. Kumena umubare munini mubiciro bya buri munsi bituma bumva ko ari nto. Mugaragaza ESL kumaduka ya elegitoroniki yerekana "$ 27 / ukwezi" aho kuba "$ 648" ihindura mushakisha ushidikanya mubaguzi.

Guhindura Ibibi Mubyiza

Hafi ya - ibintu birangiriraho byerekana ikibazo. "Kurangira vuba" byumvikana nabi. Ariko reba neza:

ESL ituma iki gihe - ihinduka ryihuse kandi ryikora. Huza amakuru yawe ya sisitemu yo kurangiriraho kugirango utere kumurongo witerambere: 20% kuruhuka muminsi 3 hanze, 40% kuruhuka kumunsi 1 hanze - byose bivugururwa nta mukozi numwe ukoraho tagi.

LCD ya ecran kuri endcapsUrashobora gufata ibi hamwe na animasiyo ya "Flash Sale" ibarwa byihutirwa byukuri, igahinduka hafi - imyanda igurishwa cyane - kugurisha umuvuduko.

Iyo Framing idakora

Ingaruka yo gushiraho ntabwo ari amarozi. Igabanuka cyane iyo:

Hejuru - Kugura imigabane: Kugura imodoka cyangwa inzu? Abakiriya bashora imbaraga zikomeye zo kumenya kandi bakareba muburyo bwo gutegura.

Abaguzi b'inzobere: Abakora umwuga wo gutanga amasoko B2B bazi "99% bikora neza" na "igipimo cyo gutsindwa 1%" bisobanura ikintu kimwe.

Ibidukikije bisobanutse: Iyo abakiriya bashobora kubona amakadiri yombi icyarimwe, ingaruka zirahagarara.

Imyitwarire ya Framing

Gushiraho birakomeye. Izo mbaraga zizana inshingano.

Imyitwarire myiza:

Gutanga amakuru yukuri muburyo butandukanye ("80% lean"="ibinure 20%"=byombi)

Kugaragaza inyungu nyazo abakiriya bitaho

Gukoresha ubutumwa buke gusa mugihe ibarura riri hasi

Kurenga umurongo:

Ubuke bwibinyoma ("Hasigaye 2 gusa!" Mugihe ufite 2000)

Kwerekana inyungu zitabaho

Gukoresha abaturage batishoboye

Imyitwarire myizabyizamaremare - manda. Abakiriya bumva bashutswe ntibagaruka. Hamwe na ESL ihujwe namakuru yibarurishamibare, ibyifuzo byawe byubusa burigihe - kubaka ikizere mugihe utwara ibicuruzwa.

Igihe gikurikira ubonye ibicuruzwa biguruka hejuru yububiko bwa supermarket, reba tagi ya ESL. Ubutumwa bufite akamaro nkibiciro.

Ibaze:Ndimo kubwira abakiriya icyo bazunguka, cyangwa icyo bashobora GUTAKAZA?

Ingaruka yo gushiraho imaze imyaka mirongo. Igishya ni tekinoroji yo kuyikora ku gipimo - guhinduranya amakadiri ku manywa, ukurikije urwego rwibarura, ukurikije icyiciro cyibicuruzwa, byose biva mubuyobozi bumwe.

Shira Ubumenyi bwa Framing mubikorwa

Ibirango bya elegitoroniki bya LEGOYO hamwe na LCD ya ecrankuguha ibikorwa remezo kugirango ukore ikadiri - ingamba zishingiye kubiciro:

Imwe - kanda ububiko - amakuru agezweho: Hindura buri tagi mumasegonda, ntabwo ari amasaha

Gahunda yo guhinduranya: Shiraho igitondo / nyuma ya saa sita / nimugoroba kwerekana ingamba zikora mu buryo bwikora

Ibarura - byakuruye ubutumwa: Huza amakuru yimigabane yawe nyayo - igihe cyo kubura umwanya

Ubushobozi bwo gupima A / B.: Koresha ama frame atandukanye ahantu, bapima icyakora

LCD ibirimo: Ibihe byo kubara, flash kugurisha mations, kuzamura amashusho hejuru ya - zone zumuhanda

 

Umurongo wibicuruzwa

E - wino Ibirango bya elegitoroniki(2.66 "kugeza 7.3")

kubiciro bisanzwe bya tekinike

LCD Ibiciro bya Digital(10.1 "na 15.6", umwe & kabiri - kuruhande)

kuri endcaps yamamaza hamwe nibiranga kwerekana

LCD Yerekana

kubicuruzwa byerekana ibicuruzwa byiza

Gukemura Kiosk Ibisubizo

kubakiriya ubwabo - serivisi no gusezerana

Ikadiri nziza nimwe wagerageje. ESL ituma ibizamini bishoboka.