Ibikoresho bya elegitoroniki ya Shelf kububiko buto bw'ibiribwa: Inyungu zemeza ikiguzi?

Genda mumurongo munini wa supermarket uyumunsi uzabibonaibirango bya elegitoronikihafi ya gari ya moshi hafi ya - idafite ibyuma byerekana ibyuma bitangiza ibiciro ako kanya, nta kimenyetso kimwe cyacapwe. Benshi mubafite amaduka mato yibwira ko ikoranabuhanga ryubatswe kubacuruzi bafite amakipe yihariye ya IT hamwe ningengo yimari yigihugu.

Icyo gitekerezo gitwara abashoramari bato kuruta uko babitekereza.

Legoyo yakoze sisitemu yo kwerekana ibicuruzwa no kugurisha ibicuruzwa kuva mu 2002, ikorana n’ibicuruzwa birenga 300 hirya no hino mu bihugu 40+, birimo ibiribwa byigenga n’iminyururu yo mu karere. Igishushanyo tubona gihoraho: amaduka mato akenshi afite agukomeraUrubanza rwubucuruzi kubirango bya digitale kuruta iminyururu minini, mubyukuri kuberako amakipe yoroha atuma buri saha yimirimo yintoki ihenze.

Aka gatabo kanyuze mu mibare nyayo - igiciro cyintoki kigura mubyukuri, uko gahunda ya ESL ikora ku gipimo gito -, nuburyo bwo guhitamo niba ishoramari ryumvikana kubikorwa byawe.

Igiciro Cyukuri cyibiciro Impapuro Tagi mububiko buto bwibiryo

Bifata igihe kingana iki ibiciro byintoki bifata?

Amaduka menshi yigenga yigenga avugurura ibiciro inshuro zirenze imwe mucyumweru. Kuzamurwa muri wikendi, gusohora ibicuruzwa bishya, hamwe nuwatanze ibiciro byose bitanga label akazi - kandi buri vugurura risaba umuntu gucapa, gutondeka, no kugendana mumihanda asimbuza tagi.

Mu iduka rifite SKUs zigera kuri 600, kuvugurura ibiciro byuzuye bifata abakozi babiri amasaha atatu cyangwa ane. Koresha ibyo kabiri mu cyumweru kandi ureba amasaha agera kuri 300-400 y'akazi ku mwaka, witangiye rwose umurimo utinjiza kandi ntacyo wongera kubakiriya.

Ukurikije UwitekaIbiro bishinzwe ibarurishamibare muri Amerika, umushahara mpuzandengo w'isaha ku bakozi bagurisha bicaye hafi $ 17- $ 19. Kuri ibyo biciro, amasaha 350 yumwaka yo kugena akazi akoresha hafi $ 6,000– $ 6, 600 - mbere yigihe cyamasaha. Ibiruhuko byitegura nibihe byigihe bikunda kuba ikirango kiremereye - igihe cyo guhindura, nigihe rwose amasaha yabakozi bigoye kubibona.

Ibiciro bitagaragara

Igihe cyakazi nigiciro kigaragara cyane, ariko igiciro cyintoki gitera ibibazo byuzuzanya bidakunze kugaragara kumurongo. Kugereranya bifatika kubyo impapuro nuburyo bwa digitale bigura igihe, reba gusenyuka kwacuimpapuro ibirango na elegitoroniki ubundi buryo.

• Amakosa y'ibiciro.Iyo tagi ishyizwe mukiganza hejuru ya SKUs, kudahuza bibaho. Ikirangantego ku gipapuro kitari cyo cyangwa ivugurura ryabuze bitera itandukaniro riri hagati yigiciro cya tekinike na cheque ya POS. Mu nkiko nyinshi, umukiriya yishyuzwa ibirenze igiciro cyerekanwe afite uburenganzira bwo gukemurwa n’amategeko arengera umuguzi - ingaruka zabyoigiciro cyo kwerekana amakosaintera kuva inshingano zo gusubizwa kumatangazo agenga.
• Gucapa no guta ibikoresho.Kuri - ibirango byo gucapa biragufi, ariko mubihumbi n'ibihumbi byahinduye ibirango kumwaka bongeraho - kandi byose bihinduka imyanda.
• Abakozi morale nu bicuruzwa.Imirimo yintoki isubirwamo itangwa buri gihe nkumushoferi wo kutanyurwa kwabakozi. Mu iduka rito aho gusimbuza umwe mu bagize itsinda bisaba igihe n’amafaranga nyayo, ibicuruzwa bihenze kuruta ba nyirabyo benshi.

Nigute ESLs Yikora Igiciro no Kugabanya Amakosa Mumangazini Ntoya

Ikirango cya elegitoronikini simusiga e - impapuro cyangwa LCD yerekana igahita yerekeza kumurongo wawe uhari. Bahuza na sisitemu yo gucunga hagati binyuze mu bubiko bwawe bwa Wi - Fi cyangwa radiyo yabugenewe - amarembo yumurongo, bikurura igiciro namakuru yibicuruzwa kure.

Iyo igiciro gihindutse, uravugurura rimwe muri software. Mu minota mike, buri kirango kibereye kigaragaza agaciro gashya - akonje, igice cya firigo, agace gashya. Nta murongo wo gucapa, nta gutondeka, nta nzira igenda. Kuberako ibirango byamakuru bihuza biturutse kumasoko amwe na POS yawe, ibiciro bya tekinike hamwe nibiciro bya cheque biguma bihujwe byikora. Abakozi babanje gukoresha igice cya kabiri cyo guhindura ibirango barashobora kwerekeza icyo gihe kuri serivisi zabakiriya no kugarura akazi - mubyukuri bigira ingaruka muburyo abantu babona ububiko bwawe.

ROI Yongeyeho Ububiko Buto bw'Ibiryo?

Ikiguzi cyakazi

Imibare ikurikira ni igereranyo cyinganda, ntabwo ari amagambo yemewe. Ibiciro nyabyo biratandukanye kubitanga, kubara SKU, ibyuma byerekana, hamwe nisoko ryumurimo waho. Koresha nk'urwego.

Igihe cyo kwishyura cyamezi 18-36 gikunze kuvugwa kububiko muri uru rwego - ngufi kubikorwa bikora kuzamurwa kenshi cyangwa kwishyura hejuru - amasaha y'ikirenga. Kubireba byimbitse kubyerekana kububiko bwawe bwite ,.Ubuyobozi bwa ESL ROInaibisobanuro birambuyegutwikira impinduka nyamukuru.

Niki gitera urubanza ROI hejuru cyangwa hepfo

• Kubara SKU.Amaduka afite munsi ya 200 SKUs hamwe nigiciro gihamye gake ubona ikibazo gikomeye . 400+ SKUs hamwe namakuru agezweho mubisanzwe ni abakandida bakomeye.
• Inshuro zo kuzamurwa mu ntera.Ibimenyetso byinshi bisobanura kwihutisha kuzigama abakozi.
• Igipimo cyimishahara yaho.Abakozi bo hejuru ibiciro bigabanya idirishya ryo kwishyura.
• Ingano yangirika.Ibice bishya kandi bikonje bisaba kuvugurura ibirango kenshi kandi akenshi bitanga igice cyihuta - urwego ROI.
• Igipimo cyamakosa.Niba ibiciro bidahuye bimaze kubyara gusubizwa cyangwa guterana amagambo kubakiriya, ESL ikuraho icyo giciro kuva kumunsi wambere.

Icyo ugomba kureba mugihe uhisemo sisitemu ya ESL kububiko buto

Ibyuma byerekana ibyingenzi kuri iki gipimo

• Erekana ingano yubunini.Sisitemu ifatika ifite santimetero 1.5-22 kubisanzwe bya tekinike ya tekinike kugeza kuri santimetero 4-7 kugirango bitange ibice na promotion ya endcap. RebaIboneza rya ESL kubidukikijekubunini busanzwe.
• Ubuzima bwa Batteri.E - ibirango byimpapuro bikoresha imbaraga gusa mugihe ibintu bihindutse. Ibiranga ubuziranenge bipimwa kumyaka 5-10 mugihe gisanzwe cyo kuvugurura ibiribwa - kugenzura ibihe byagenwe, ntabwo ari ibyo kwamamaza gusa.
• Urutonde rwa IP hamwe nubushyuhe bwo gukora - ibintu bibiri bitandukanye.IP65 itwikiriye ivumbi n'amazi birwanya amazi, bikwiranye n'ibidukikije. Inzira ya Freezer yongeyeho ubushyuhe bwo gukora byibuze dogere - 20 dogere cyangwa -25 dogere. Ikirango cyerekanwe IP65 ntabwo gihita gipimwa kubushyuhe bwa zeru. Reba byombi mugihe ugaragaza ibyuma byo kubika imbeho.
• Porotokole y'itumanaho.Sisitemu ya ESL ikoresha 2.4 GHz Wi - Fi, Sub - GHz radio, cyangwa Bluetooth Ntoya - buriwese ufite intera zitandukanye, kwivanga, hamwe numwirondoro wibiciro byinjira. Reba kugereranya kwacuBluetooth na Wi - Fi na Sub - GHz ESLguhuza protocole iburyo kububiko bwawe.
• Kuvugurura umuvuduko.Kububiko bukora buri munsi, sisitemu igomba kuvugurura ibirango byose muminota mike. Rebakugarura igipimo no kwerekana imikoreregutekereza mbere yo gukora.

Ibibazo bine byo kubaza uwabitanze mbere yo gusinya

1. Ni ubuhe buryo bwa POS uhuza hamwe kavukire - ni ibyanjye kuri urwo rutonde?
2. Ninde ufite kubungabunga integuza mugihe porogaramu yanjye ya POS ivuguruye?
3. Niki gushiraho bisaba kumpera yanjye - umuyobozi wububiko bwa tekiniki butari - arashobora kubikora?
4. Urashobora gutanga umukiriya werekana ubunini bwububiko hamwe na POS iboneza?

Mugushiraho: kububiko bwa 500-800 SKU,icyo inzira isanzwe ikubiyemoni 2-4 amarembo adafite umugozi yashizwe mumisenge, ibirango byometse kumurongo wa tekinike isanzwe, hamwe na software ihuza amakuru yawe y'ibiciro - mubisanzwe byuzuzwa muminsi umwe cyangwa ibiri hamwe nigice - umunsi wo guhugura abakozi.

Iyo sisitemu ya elegitoroniki ya Shelf Ikoreshwa - kandi Ntabwo - Bikwiye

ESL ntabwo yimuka neza kuri buri duka rito ryibiryo. Uru rutonde rugufasha gusobanura neza aho uhagaze:

• Uvugurura ibiciro inshuro zirenze imwe muricyumweru
• Ububiko bwawe butwara SKU 300 cyangwa zirenga
• Ugurisha umusaruro mushya, amata, cyangwa ibyangirika hamwe nibimenyetso byinshi
• Wabonye ibibazo byo kugenzura cyangwa amatangazo yubahirizwa ajyanye nigiciro cya tekinike
• Wishyura amasaha y'ikirenga kugirango urangize ibirango mbere ya wikendi cyangwa ibiruhuko
• Guhinduranya abakozi birenze ibyo wifuza

Niba bine cyangwa byinshi muribi bisabwa, urubanza ROI rukwiye gusuzumwa neza. Niba bibiri cyangwa bike usabe - cyane cyane niba SKU ibara iri munsi ya 200 kandi ibiciro ntibikunze guhinduka - imibare ni ntege. Igice - urwego rwindege rutwikiriye inzira yawe nshya ni inzira yo hasi - ibyago byo kubyara amakuru nyayo yo gukoresha mbere yo kwiyemeza kuzura.

ESL kandi yongerera agaciro gake mubihe byihariye: pop ibihe - hejuru yububiko, ibikorwa bifite ibiciro bihamye cyane, cyangwa ububiko aho akazi kerekana ibiciro biri munsi yamasaha abiri muricyumweru. Kugirango ubone uko abandi bakora ibicuruzwa byigenga begereye icyemezo, harimo nabatangiranye inzira imwe ,.ububiko - urwego rwo gusenyukatanga imiterere y'ingirakamaro.

Gutangira

Intambwe yambere yingirakamaro cyane numubare usobanutse kubyo igiciro cyintoki kigura ububiko bwawe. Kurikirana amasaha y'abakozi kuri label - imirimo ijyanye nibyumweru bitatu cyangwa bine, ugwize amafaranga yuzuye yumurimo wuzuye kumasaha, hanyuma uyumwaka. Iyi mibare ihinduka ishingiro ryukuri ryo gusuzuma ibiciro byose bitanga.

Abenshi mu bakora inganda za ESL bazatanga indege - igeragezwa rito - igeragezwa ryikigereranyo ku nzira imwe cyangwa ebyiri - mbere yuko wiyemeza kohereza. Niba utanga isoko adatanga umuderevu cyangwa umukiriya werekana ku gipimo cyagereranijwe, birakwiye ko tumenya. GucukumburaIbisubizo bya ESLyagenewe abakora ibiribwa bigenga no mukarere, cyangwa kurisaba amagamboukurikije ububiko bwawe bwa SKU kubara no kumiterere, itsinda rya Legoyo ryakoranye nuduce duto - kuva 2002.

Ibibazo Bikunze Kubazwa

Nibangahe ibirango bya elegitoronike bigura amaduka mato?

Kuri - label yibikoresho bisanzwe biva mumadorari make kubanze e - ibirango byimpapuro kugeza $ 15-25 $ kubice binini cyangwa byihariye. Kububiko bwa 600-SKU, igiciro cya sisitemu yose yahinduwe hejuru yubuzima bukoreshwa nicyuma muri rusange ugereranije neza nigiciro cyibiciro byakazi bikomeza. Kurinyabyo - amakuru yoherejwe kwisihirya no hino muri SMB ibiribwa byoherejwe, ibyo gusenyuka bikubiyemo ibyo abashoramari bishyura. Buri gihe usabe amagambo yatanzwe byibuze nabatanga isoko hanyuma ubaze amafaranga yo kwiyandikisha.

Kwishyiriraho ESL bifata igihe kingana iki?

Kububiko bwa 500-800 SKU, gushiraho kwambere mubisanzwe bifata umunsi umwe cyangwa ibiri: gushiraho amarembo, gukata ibirango kuri gari ya moshi, no guhuza urubuga namakuru yawe y'ibiciro. Amahugurwa y'abakozi kuri software yubuyobozi ubusanzwe afata igice - umunsi.

Ese ibirango bya elegitoronike bikorana na sisitemu ya POS iriho?

Porogaramu nyinshi zigezweho za ESL zihuza hamwe na sisitemu rusange yo kugurisha POS ikoresheje API cyangwa guhanahana dosiye. Ikibazo cyingenzi ninde ukomeza kwishyira hamwe mugihe POS igezweho. Baza uwaguhaye isoko muburyo butaziguye sisitemu bashyigikira kavukire kandi niba gukomeza guhuza ibikorwa byakemuwe kuruhande rwabo.

Ni ubuhe buzima busanzwe bwa bateri ya label ya elegitoroniki?

E - ibirango byimpapuro bikoresha imbaraga gusa mugihe ibyerekanwe bihindutse, bigatuma bikora neza. Ibyiza byinshi e - ibirango byapimwe byapimwe kumyaka 5-10 mugihe cyo kuvugurura ibiribwa bisanzwe. Ibirango bya LCD bikoreshwa muri zone yamamaza bitwara imbaraga nyinshi kandi mubisanzwe bisaba amashanyarazi cyangwa serivisi nyinshi. Kugereranya tekinike, reba ibyacuLCD na e - inyobora.

Ibirango bya elegitoronike birashobora gukoreshwa mubice bya firigo?

Nibyo, ariko ukeneye ibyuma byerekanwe kubidukikije. Reba ibintu bibiri byigenga: Igipimo cya IP (IP65 cyangwa irenga kugirango irwanye ubushuhe) hamwe nubushyuhe bwo gukora (mubisanzwe bigera kuri dogere - 20 cyangwa dogere - 25 kuri firigo yubucuruzi). Ikirango cyerekanwe IP65 ntabwo gihita gipimwa kubushyuhe bwa sub-zeru - wemeze byombi hamwe nuwaguhaye isoko mbere yo gutumiza ibyuma byububiko bukonje.

Nubunini buke bwububiko butuma ESL igira agaciro?

Nta byibuze byibuze, ariko ububiko bufite munsi ya 200 SKUs hamwe nihinduka ryibiciro bidakunze kubaho (buri kwezi cyangwa munsi) ntibikunze kubona ikibazo gikomeye cya ROI. Impinduka imwe yingenzi cyane ni igiciro cyibiciro, ntabwo ingano yububiko - umuto muto wihariye ucuruza ibicuruzwa buri munsi mushya urashobora kubona inyungu byihuse kuruta ububiko bunini bwibicuruzwa byumye bifite ibiciro bihamye. Igice - urwego rwindege ni inzira yo hasi - ibyago byo kubyara amakuru nyayo mbere yuzuye.