Ibiciro bya ESL akenshi bibaza ikibazo kimwe mbere: "Ni kangahe kuri label?"
Shingiro 2.13 - santimetero umukara - na label yera iratandukanye15 kugeza 80bitewe nuwabitanze. Supermarket ya 20.000-SKU? Ibiciro byumushinga byose birashobora kugabanuka aho ariho hose500.000 kugeza kuri miliyoni 3. Kimwe cyibanze gushiraho, imibare itandukanye.
Ikiguzi kigaragara - Inyemezabuguzi Urashobora kubona mu buryo butaziguye
Ikiguzi cyibikoresho: Ibirango ninama gusa ya ice ice
Ikirango cya elegitoroniki ubwacyo nicyo kintu cyibanze gikoreshwa. Dore ibintu byingenzi bigira ingaruka kubiciro.
Icya mbere,ingano ifite akamaro kanini. Ibirango biva mubice bito 1.54-kugeza kuri disikuru nini ya 12.2. Ukurikije amagambo yavuye mu mpera z'umwaka ushize, utuntu duto 1.54-twakoraga20 kugeza 24ugereranije. Uburebure bwa 2.13 - nibyo supermarket nyinshi zikoresha igice kinini cyibigega byabo-ibicuruzwa byo murugo bavugaga32 kugeza 38kuri abo. Umaze kwinjira mubintu binini byokurya bishya na promo, santimetero 7,5 no hejuru, ibiciro bigera{0}} yuanburi, rimwe na rimwe350+ku bicuruzwa byatumijwe mu mahanga. Umuyobozi umwe ushinzwe amasoko kumurongo wubushinwa yarangije gukora ibirango bito 75%, 25% hagati - kugeza - binini. "Ibirango binini ahanini bigenewe imbuto no gutanga ibice - abakiriya barashobora kubona ibiciro ukireba, kandi ingaruka ni nziza rwose. Ibirango bito birahagije kubandi; nta mpamvu yo gukoresha amafaranga yinyongera."
Harihotekinoroji ya ecranikintu. E - wino ni byiza cyane ubu - imbaraga nke, isa nimpapuro, ibyo byose. Umukara - na - cyera bihendutse. Umukara - cyera - umutuku birashoboka20% kugeza 30% birenzebitewe nuwabitanze. Byuzuye - ibara E - wino nubwo - amagambo yinjiye kuriinshuro enye kugeza kuri eshanuumukara - na - igiciro cyera. Keretse niba ukoresha boutique nziza, tri - ibara ni ryinshi.
Porotokole y'itumanaho. Ibisobanuro birambuye kuri 2.4GHz na Sub - 1GHz, kwinjira kurukuta, sitasiyo fatizo-abakozi ba tekinike bagomba kwicara kuri demo zitanga isoko. Porotokole zitandukanye zigira ingaruka kuri sitasiyo fatizo ikenewe, bigira ingaruka kubiciro.
Ibiciro fatizo birahari. Amagambo atandukanye800 kugeza 3.000buri umwe.
Ibikoresho byo kwishyiriraho: gari ya moshi, kashe ya label, amakadiri yo gukingira, nibindiamafaranga abiri kuri label.
Porogaramu na Sisitemu
Ibirango mubyukuri biremereye impapuro zidafite software. Hano hari software yo kuyobora igishushanyo mbonera, gusunika ibiciro, kugenzura ibikoresho. Abatanga ibicuruzwa bamwe barabihuza, bamwe bishyuza ukundi.
Kwishyira hamwe kwa sisitemu- birashobora kugenda nabi. ESL ikeneye kuvugana na POS, ERP, sisitemu ya promo. Sisitemu yumurage ninzozi mbi. Ibindi kuri ibi mubice byihishe igice, aho inkuru zukuri ziteye ubwoba ziri.
Amafaranga yibicu, ibintu bya SaaS - birahari, ubishyiremo, baza uwaguhaye isoko.
Amafaranga yo kohereza no kuyashyira mubikorwa
Imirimo yo kwishyiriraho ikora hafiYuan imwe kuri label. Amafaranga yo guhugura arahari. Iki gice kiroroshye kandi ntabwo ariho imishinga yananiwe.
Ibiciro Byihishe - Aho Imishinga Mubyukuri Igenda nabi
Ibiciro bikomeza
Icyuho cyubuzima bwa bateri.Buri mutanga wese azavuga "imyaka ya batiri kugeza kumyaka icumi." Ntabwo babeshya neza, ariko barabara bashingiyeimwe kugeza kuri ebyiri ziruhura kumunsi. Umwe kugeza kuri babiri! Ni irihe supermarket ihindura ibiciro rimwe cyangwa kabiri kumunsi?
Dore uko bigenda. Gukurikirana supermarket eshatu mumyaka itatu {{1} data amakuru nyayo, ntabwo ateganijwe - hamwe nigiciro cyingirakamaro, kuzamurwa mu ntera, igice cyibiribwa gishya gikora marike umunsi wose, ibiciro byo kugarura bigera kuri birindwi, umunani, rimwe na rimwecumi na kabiri kuruhura buri munsi. Ubuzima bwa bateri?Mugabanye ibyo basabye mo kabiri.Birashoboka ko ari bibi.
Ibice byinshi bya ESL bifite bateri. Iyo bateri ipfuye, bateri ntisimburwa.Ikirango cyose cyasimbuwe.Iyo label 30 - yuan ihinduka igiciro gisubirwamo, ntabwo kugura inshuro imwe. Abatanga isoko banga iyo ibi biza.
Gutakaza no kwangirika.Ibirango bikurwaho nabakiriya. Amagare yo guhaha yarabakubise. Abahungu b'imigabane barabangiza mugihe cyo gusubiramo. Ubujura bubaho - ntubaze impamvu umuntu yakwiba igiciro cya elegitoroniki, ariko birashoboka.
Ishyirahamwe ry’iminyururu n’ubucuruzi bw’Ubushinwa - birashoboka ko 2023, bishoboka ko mu mpera za 2022- ryagaragaje ko impuzandengo y’igihombo cy’umwaka ugereranije n’umwaka2%. Kuri labels 20.000 kuri 30 yu buri umwe, nibyo12.000 buri mwakamu gusimbuza gusa. Buri mwaka. Iteka ryose.
Ububiko bumwe bwari bufite aIgipimo cy'igihombo 4%mu mwaka wambere wambere kuko imiterere ya tekinike yaremye ahantu harehare - aho umuhanda uhagaze neza aho ibirango byamata byari. Utuntu duto nkutwo - ntamuntu ubaburira.
Gufunga Abacuruzi - mu kaga
Iki kibazo nticyitabwaho bihagije.
Nta bipimo nganda bihari. Zeru.Buri mutanga wese afite protocole yihariye, software yihariye, ibintu byose. Tora Utanga A, kandi nubukwe nuwabitanze A. Urashaka kwimukira muri Supplier B nyuma yimyaka itatu kuko bafite ibiciro byiza? Twishimiye, ibirango 20.000 biriho ubu ni imyanda ya elegitoroniki. Sisitemu yuzuye yubaka.
Umuyoboro umwe wakarere wagerageje guhindura abatanga ibicuruzwa nyuma yamakimbirane mugihe cyo gusubiza serivisi. Kwimuka kwamagambo byari hafi nko gutangira shyashya. Barangije bagumana nuwabitanze mbere, - gutungurwa - yahise atitabira cyane ibibazo byabo.
Ni iki gishobora gukorwa kuri yo?Ganira uburenganzira bwo kohereza amakuru imbere.Shakisha inyandiko zerekana mumasezerano. Baza kubyerekeye gufungura API. Icyingenzi cyane, suzuma niba isosiyete izabaho mumyaka itanu. Abatoza benshi bato ba ESL barimo gutwika binyuze mumafaranga ya VC nta nzira yo kunguka. Niba bagiye munsi, ibyuma ni impfubyi.
Ikirangantego cy'ikoranabuhanga
Ikoranabuhanga riracyagenda vuba. Ibara ryamabara rihendutse. Kamera - ishingiye kumwanya ugaragara. Imirasire y'izuba - ibice bigaragara. Kwishyira hamwe kwa NFC. Ikintu cyose cyaguzwe uyumunsi kizareba itarikiimyaka itatu kugeza kuri itanu.
Hano nta gisubizo gikomeye. Ibishushanyo mbonera bifasha niba bihari. Gukodesha kwimura ibyago kubatanga isoko. Ahanini uyu ni umwanya uhinduka vuba kandi guteganya birakenewe.
Ikiguzi cyo Kunanirwa Umushinga
Dore inkuru yibiza.
Urunigi rwamaduka yo mukarere, hafiAmaduka 40, yahisemo kujya byose - muri ESL. Umucuruzi ukomeye, izina ryiza, yasaga nkuguhitamo neza. Basohotse mu maduka 40 icyarimwe icyarimwe mu mezi atatu.
Ibibazo byatangiye ako kanya. Igenamigambi ryakozwe ryakozwe kuva hasi, ntabwo ryakozwe mubushakashatsi nyabwo. Hindura amaduka yabo ashaje yari afite icyuma cyaremye uduce twapfuye sitasiyo fatizo ntishobora kwinjira. Ibyerekeye15% by'ibirangomuri ayo maduka gusa ... ntabwo yavuguruwe neza.
Kwishyira hamwe numurage wabo POS byari bibi. Sisitemu ya POS yari ifite imyaka cumi n'itanu, ikora kubishobora kuvugwa gusa nka kaseti ya digitale. Igiciro cyose cyo gusunika cyari gifite aIgipimo cyamakosa 3%. Ntabwo 0.3% -3%. Ikibi kuruta ibirango byimpapuro.
Abakozi bo mu iduka barabyangaga. Amahugurwa yari amasaha abiri ya PowerPoint. Ntamuntu numwe wunvise icyo gukora mugihe ibirango byerekanaga ibiciro bitari byo. Igisubizo gisanzwe cyabaye "shyira hejuru yikimenyetso hejuru yacyo," cyatsinze intego yose.
Amezi atandatu ,, batangiye gukuramo ibirango mububiko bwabo bubi -. Umushinga ntabwo wigeze uhagarikwa kumugaragaro - wahagaritse kwaguka. Imiterere iheruka kumenyekana: hafi kimwe cya kabiri cyibirango biracyari hejuru, ikindi gice kiri mumasanduku mubyumba byinyuma.
Ishoramari ryose: ahantu hari amajyaruguruMiliyoni 3. Byose wandike - kuzimya: birashobokaMiliyoni 2Bya.
Isomo?Umuderevu ubanza. Buri gihe ujye utwara indege.
Ese koko ESL irakwiriye?
Iki gice kiza mbere yuburyo bwo gutanga amasoko kuko aricyo buri wese ashaka kumenya.
Kuzigama Urashobora Kubara Mubyukuri
Kugabanya ibiciro by'umurimoni ukuri kandi gupimwa. Hamwe n'ibirango by'impapuro, buri giciro gihinduka bisobanura gucapa, gukata, kugenda mukibanza, gushaka ibicuruzwa, gusimbuza ikirango. Umukozi w'umuhanga arashobora guhinduka kubyerekeye120 ku isahamubihe byiza - cyane nka 80 kugeza 90 mubyukuri, cyane cyane mububiko bwuzuye.
Supermarket ifite SKUs 20.000, urebye 10% ihinduka ryibiciro buri cyumweru, ibyo ni ibirango 2000, bisaba amasaha cumi nagatandatu kugeza kuri cumi nindwi. Ku mafaranga 25 ku isaha, ayo ni 400 yu cyumweru, hejuru20.000 Yuan buri mwaka. Ibiciro byinshi bisobanura kuzigama cyane. Iyi mibare irakomeye.
Kugabanya amakosaibintu birenze ibyo abantu babitekereza. Mubihe byikirango cyigihe, kudahuza igiciro cya tekinike nigiciro cyo kugenzura byabaye buri gihe. Ibibazo by'abakiriya, gusubizwa, ihazabu y'amabwiriza mugihe gikomeye. Ubushakashatsi bumwebumwe bwo kugurisha - Nielsen cyangwa birashoboka ko McKinsey - yashyize ibiciro bya supermarket ibiciro byibiciro hafi3%. ESL ibona ibi hepfo0.1%. Kuzigama nyabyo biterwa nikosa - ikiguzi cyo gukemura, ariko ni amafaranga nyayo.
Ubushobozi bwo kugena ibicironi nini, ariko kandi biragoye kubara kuko biterwa rwose nubushobozi bwakoreshejwe koko. Bivugwa ko Yonghui yayoboye umuderevu {{1} numbers umubare nyawo utazwi - ariko bivugwa ko bagabanije imyanda mishya ku buryo bugaragara binyuze mu giciro cyiza cy’ibicuruzwa byarangiye -, ikintu nkaKugabanuka 30-40%. Ikoranabuhanga rirabishoboye; niba agaciro kafashwe biterwa nitsinda ryibiciro byubuhanga.
Inyungu za Fuzzier
Amatara yo gutoranya LED, guhuza ibikorwa, ubunararibonye bwabakiriya, "guhindura imibare" - izi nyungu zirahari, ariko kubishyiraho imibare biragoye. Abacuruzi bazerekana imibare ishimishije. Bajyane hamwe n'umunyu.
Kubara Ishoramari Igihe cyo Kubara
Moderi yoroshye ya supermarket yo hagati - ifite ubunini hamwe na SKUs 20.000:
Ishoramari ryose:hafi miliyoni imwe
Amafaranga yo gukora buri mwaka:110.000-120.000
Inyungu zingana buri mwaka:hafi 200.000
Inyungu yumwaka hafi80.000, igihe cyo kwishyura hafiImyaka 12. Ongeraho inyungu za fuzzy kandi birashoboka ko ari imyaka irindwi cyangwa umunani.
Mvugishije ukuri, iki gihe cyo kwishyura ntabwo ari gito. Imishinga y'urunigi ifite igipimo ikora neza. Supermarket zisanzwe zigomba gutekereza neza.
Ibiciro byubuzima
Isesengura rya NPV no kugabanya amafaranga azaza ni imyitozo isanzwe. Amafaranga mumwaka wa gatanu ntabwo akwiye amafaranga uyumunsi, kandi icumi - umwaka uteganijwe ugomba kubara uburyo bwo gusimbuza bateri, kuvugurura ikoranabuhanga, hamwe nubudashidikanywaho muri rusange. Amakipe yimari azamenya icyo gukora nibi.
Kugereranya amasoko nuburyo bwimari
Kimwe - kugura igihe:Iyishyure mbere, utunge byose, muremure cyane - igiciro cyigihe, ariko amafaranga aremereye cyane hit kandi ingaruka zose zishaje ziragumaho.
Gukodesha imari:Gukwirakwiza ubwishyu mu myaka itatu kugeza kuri itanu, umusoro - gukodeshwa gukurwaho, ariko igiciro cyose kiri hejuru ya 20%. Gusobanukirwa ninde ufite ibikoresho kurangiza ubukode ni ngombwa.
Icyitegererezo cya RaaS:Kwiyandikisha buri kwezi, ibintu byose birimo, hafi nta kiguzi cyo hejuru. Birahenze cyane mumyaka itanu - birashoboka 50% kuruta kugura byimazeyo. Ariko nibyiza kugerageza amazi.
Uburyo bwa Hybrid burahari. Inkunga ya leta ibaho mu turere tumwe na tumwe. Inyungu z'umusoro guta agaciro zirahari. Amakipe yimari agomba kubigiramo uruhare.
Ibiciro by'isoko
Urwego rutanga isoko:Ibirango mpuzamahanga nka SES - imagotag na Pricer yishyurwa premium -mirongo itandatu kugeza kuri mirongo irindwikuri 2.13-ibirango. Abayobozi b'imbere nka Hanshow na Zkong bari murimirongo itatu - ikintuintera. Ibirango bito bisunika hasicumi na birindwi cyangwa cumi n'umunaniariko ubuziranenge buratandukanye.
Kugabanya amajwi:15% ku bice 10,000, 25% cyangwa birenga 50.000. Imishinga y'urunigi ifite imbaraga.
Ibiciro biracyagabanuka:Hafi 10% buri mwaka mumyaka itanu ishize. Ntabwo byihutirwa? Gutegereza birashobora gutanga umusaruro. Ariko ntutegereze ubuziraherezo.
Ibitekerezo byanyuma
Tangira hamwe nububiko bumwe cyangwa bubiri.Koresha amezi atatu kugeza kuri atandatu. Kusanya amakuru nyayo. Ukuri kurasa nkaho gutandukanye n'ibiteganijwe.
Ku masezerano: ntugakosore gusa kubiciro bya label igiciro. Ibipimo fatizo bya sitasiyo, amagambo yo gutanga uruhushya rwa software, igihe cyo gusubiza serivisi, ibiciro byigiciro, ibiciro byo gusohoka - ibi byose.Kurwanira ibiciro bikurikirana, kurinda ibiciro, hamwe no gutwara amakuru.
Igihe ESL cyo kwishyura cyo gushora kiri kuruhande rurerure. Kuri supermarket nyinshi zidasanzwe, ntibishobora kuba amasezerano "yingirakamaro" muriki cyiciro. Ariko ku bigo by’urunigi bifite ubushobozi bwo kugena ibiciro, biteza imbere ibicuruzwa byose, cyangwa abahura n’igitutu kinini cy’umurimo, biracyakwiye gusuzumwa bikomeye.
