Nibyo, ESLs itanga ibiciro - kandi ibyo byonyine bizigama amasaha akomeye yakazi. Ariko nyuma yo gushyigikira ibyoherezwa hirya no hino mu biribwa, farumasi, no gucuruza bidasanzwe, twabonye ubwacu ko ibiciro ari byo byinjira, atari aho bijya. Abacuruzi bakurura inyungu zikomeye bakoresha umuyoboro wabo wa ESL kugirango bakemure ibibazo muburyo bwuzuye, kubahiriza, gucuruza, no kwishora mubakiriya.
Imibare irerekana iri hinduka. Abasesenguzi b'inganda baha agaciro isoko rya ESL ku isi hafiMiliyari 1.85 z'amadolari muri 2024, iteganya miliyari 7.54 muri 2033. Walmart yonyine yatangaje gahunda yoohereza ESL mu maduka 2.300 yo muri Amerika.
Aka gatabo kanyura muri 12 ya elegitoroniki ya tekinike ikoresha imanza zifite akamaro muri iki gihe, hamwe ningero zikomoka hamwe nibisobanuro bifatika bigufasha guhitamo ibikwiranye nibikorwa byawe.
12 Ikarita ya elegitoroniki ya Shelf Koresha Imanza Mubicuruzwa
1. Nukuri - Igihe cyo Kwikora
Uru nirwo rubanza rwo gukoresha urufatiro, kandi rukwiye ibirenze kuvugwa kuko imibare yumurimo iratangaje.
UkurikijeFMI {{0} Association Ishyirahamwe ryinganda zibiribwaimpuzandengo ya supermarket yo muri Amerika itwara ibicuruzwa bigera ku 32.000 bidasanzwe, hamwe nibihumbi cyangwa ibihumbi bihinduka buri cyumweru. Hamwe n'ibipapuro, buri mpinduka bisobanura gucapa, gutondeka, kugenda, no guhinduranya.
Itandukaniro na ESLs riratangaje. Umucuruzi umwe wigengaraporo yazigamye amasaha agera kuri 50 y'akazi mu cyumweru. Umucuruzi wa IGA yasobanuyegutunganya ibiciro 1,400 mugihe cyiminota 10- umurimo watwaye shift yose. Niba ububiko bwawe bukemura impinduka zirenga magana yicyumweru, uru rubanza rukoreshwa rwonyine rusobanura ishoramari. Reba ubuyobozi bwacu kuriESLs n'ibirango by'impapurokugereranya birambuye.
2. Tora - kugeza - Urutonde rwumucyo
Kwiyongera kw'ibiribwa kumurongo no kugura - kumurongo - hitamo - hejuru - mu iduka - (BOPIS) ryahinduye inzira zububiko ahantu hasohozwa. Ikibazo: muri - gutoranya amaduka mubisanzwe ntabwo bikora neza kuruta gutoranya ububiko kuko ibidukikije ntibyabigenewe.
ESLs ifite ibipimo bya LED irashobora gukora nkukohitamo - kugeza kuri - sisitemu yumucyo. Iyo itegeko ryinjiye, ibirango bireba bimurika ibara ryihariye kandi inzira yo gutoranya ikaba nziza kuburyo abaterankunga banyura munzira zikurikiranye aho kuzunguruka. Gutoranya kumasaha kwiyongera, gutondekanya neza biratera imbere, nigihe cyo guhugura abakozi bashya kigabanuka kuko amatara akora kuyobora.
3. Guhuza Iterambere
Iyo amasezerano yamamajwe atambutse saa kumi n'ebyiri za mugitondo ariko tagi ya tekinike ntigenda kugeza hagati - mugitondo, ubona ibibazo byabakiriya, kumeneka kwinshi, nibibazo byubahirizwa. ESLs ihujwe na moteri yibiciro ikora promotion mugihe cyagenwe, ahantu hose. Indero yo kwicwa ihinduka sisitemu - itwarwa aho gukora imirimo - biterwa.
4. Gukurikirana igihe kirangirire hamwe na Automatic Markdowns
Nibibazo byo gukoresha tubona abakora ibiribwa badaha agaciro kenshi.
Kugabanuka mumashami yangirika ntabwo biva kunanirwa gukomeye. Iyegeranya binyuze mu gihe gito cyacyu: ikimenyetso cyerekana umunsi utinze, umurimo wo kuzunguruka ugenda usimbuka mugihe gihuze. Ihuriro rya kijyambere rya ESL rihuza hamwe namakuru arangiye kugirango utume marike ihita - urugero, 30% kuruhuka muminsi itatu mbere yuko irangira, hanyuma 50% kumunsi umwe. Ikirango kivugurura, POS irabigaragaza, kandi umuyobozi abona inzira ya audit.
Iyo igihe cyo gushira igihe kiva kuri "igihe cyose umuntu yibutse" kuri sisitemu -, igurisha - ukoresheje ibicuruzwa bigufi - byateganijwe neza bitezimbere kandi bitonyanga imyanda. KuriESL mu maduka y'ibiryo, ibi bikunze kuba icya kabiri - umushoferi wa ROI wo hejuru nyuma yo kugiciro.
5. Gukurikiza gahunda ya gahunda hamwe na Shelf
Gahunda ya gahunda ya drift - gusubiramo birangira igice, hanze - yububiko - butangiza icyuho cyuzuyemo ibicuruzwa bitari byiza, kandi hejuru yikusanya icyumweru nicyumweru.
Ihuriro rya ESL hamwe na geolokasiyo ya labour buri kirango kumwanya uhamye. Iyo ikirango cyimutse, sisitemu ibendera. Iyo icyicaro gikuru cyongeye gusubirwamo, imiterere yohereza imibare kandi igahuza akazi kuva muri raporo zidasanzwe aho gushushanya ibishushanyo - bikavamo gusubiramo byihuse hamwe namakuru y'ibarura asukuye.
6. Igiciro cyiza kandi gihiganwa
Nibibazo byo gukoresha bibyara impaka rusange - no kutumvikana cyane.
Igiciro gihamye hamwe na ESLntibisobanura kuzamura igiciro cyamacupa yamazi mugihe ubushyuhe bugeze kuri dogere 90 F. Mubikorwa, bivuze guhuza igiciro cyumunywanyi waho mugihe cyamasaha aho kuba iminsi, gukora ikimenyetso "isaha nziza" kubiribwa byateguwe kugirango ugabanye iherezo - ryimyanda -, cyangwa guhita ugereranya ikintu cyarenze mbere yuko kiba ikibazo cyo kugabanuka.
Santiago Gallino, umwarimu ushinzwe gucunga ibicuruzwa mu ishuri rya Wharton rya kaminuza ya PennsylvaniaNPRko umushoferi wibanze wubukungu inyuma ya ESL kwizerwa ari ukuzigama kwabakozi - ntabwo ibiciro byiyongera. Abacuruzi bazi ko gutesha agaciro ikizere cyabaguzi binyuze mubitekerezo bya gouging byaba ari - gutsindira isoko aho abaguzi bagereranya ibiciro kuri terefone zabo mumasegonda.
7. Ibiciro bya Omnichannel Guhoraho
Iyo igiciro kiri mukibanza kidahuye nigiciro muri porogaramu, abaguzi batakaza ikizere. ESLs ihujwe na moteri yibiciro bikwirakwiza ikwirakwiza impinduka kuri e {{1} platform urubuga rwubucuruzi, porogaramu igendanwa, hamwe na label yumubiri icyarimwe. Kubacuruzi biruka kanda - na - gukusanya cyangwa kohereza - kuva mububiko -, ibi bivanaho isoko idahwitse yo guterana amagambo.
8. Gusezerana kwabakiriya ukoresheje NFC na QR Code
Shushanya umuguzi muri vitamine aisle, utazi neza inyongera ijyanye nibyo bakeneye. Bakanda terefone yabo hejuru yikimenyetso hanyuma bahita babona urutonde rwibigize, amabwiriza yo gukoresha, hamwe nisubiramo - nta mugenzi wawe ukenewe. Moderi nshya ya ESL hamwe na chip ya NFC hamwe nubushobozi bwa QR ubushobozi buhindura inkingi muburyo bwo guhuza ibitekerezo. Kuyoboraporogaramu NFC igiciro cyo kugurishaikubiyemo tekinoroji.
9. Muri - Ububiko bwisesengura nubushishozi bwumuhanda
Ibikorwa remezo bya ESL ukoresheje itumanaho rya Bluetooth Ntoya (BLE) irashobora gukuba kabiri nkumuyoboro wa sensor, ugereranije nuburyo bwimodoka yamaguru hamwe nigihe cyo gutura munzira. Ubu buracyari ubushobozi bugaragara - ibyinshi byoherejwe ntibirabikoresha nkigikorwa cyibanze - ariko kubacuruzi basanzwe bakoresha umuyoboro wuzuye wa ESL, amakuru yiyongera azanwa kubuntu.
10. Ibarura rigaragara no kumenyesha ibicuruzwa
Inganda zigereranya gushyira ibiribwa hanze - bya {{1} rates igipimo cyimigabane ahantu hagati ya 5% na 10%, kandi buri mwanya wububiko ni ubusa wabuze. ESLs ihujwe na sisitemu yo kubara irashobora kwerekana ububiko - ibipimo byerekana urwego rugaragara kubagenzi, bityo kuzuza bigashyirwa imbere kubikenewe aho kuba urugendo ruteganijwe - kunyuramo. Iboneza bimwe byerekana umukiriya - ahanganye na QR code mugihe ibicuruzwa birangiye, bihuza nu mucuruzi e - urubuga rwubucuruzi kugirango ubungabunge ibicuruzwa.
11. Kuramba no kugabanya imyanda
Urunigi runini rw'ibiribwa rushobora kunyura mu bihumbi mirongo by'impapuro kuri buri duka. ESLs ikuraho uruziga rwose. NkaIhuriro ry’igihugu gishinzwe gucuruza, ihinduka rikuraho isoko yingenzi yimyanda isubirwamo nigiciro cyakazi - naho kubacuruzi bafite inshingano za raporo za ESG, kugabanuka bitanga ibipimo bifatika.
12. Itumanaho ryabakozi no gucunga imirimo
ESL yerekana nibimenyetso bya LED birashobora kumenyekanisha imirimo yibikorwa kumurongo wa - kumurika ibara ryo kugarura, kwerekana ibintu muburyo bwo kwibuka, cyangwa kwerekana ikimenyetso cyogusukura. Uru rubanza rwo gukoresha ni shyashya kandi ntirwemerwa cyane, ariko kububiko bunini - ububiko bumaze gukora umuyoboro wuzuye wa label, bihindura ibyuma bihari mubuyobozi bwagabanijwe nta shoramari ryiyongereye.
Ikarita ya elegitoroniki Shelf Koresha Imanza Zinganda
Ntabwo buri kibazo cyo gukoresha gitwara uburemere buke muri buri bicuruzwa bihagaritse. Imbonerahamwe ikurikira irerekana ikarita yingirakamaro mubice bitanu bisanzwe.
| Koresha Urubanza | Ibiribwa | Farumasi | Ibyuma bya elegitoroniki | Imyambarire | DIY / Ibyuma |
|---|---|---|---|---|---|
| Nukuri - igihe cyikora | ● | ● | ● | ● | ● |
| Tora - kugeza - kuzuza urumuri | ● | ○ | ○ | ● | ○ |
| Guhuza ibikorwa | ● | ● | ● | ● | ● |
| Ikirangira kirangiye / ikimenyetso cyimodoka | ● | ● | ○ | ○ | ○ |
| Kwubahiriza gahunda | ● | ● | ● | ○ | ● |
| Igiciro cyiza / irushanwa | ● | ○ | ● | ● | ● |
| Igiciro cya Omnichannel gihoraho | ● | ○ | ● | ● | ● |
| NFC / QR gusezerana kwabakiriya | ○ | ● | ● | ● | ○ |
| Muri - ububiko bwisesengura | ○ | ○ | ● | ● | ○ |
| Ibarura ryibonekeje / kumenyesha ibicuruzwa | ● | ● | ● | ○ | ● |
| Kuramba / kugabanya impapuro | ● | ● | ● | ● | ● |
| Itumanaho ryabakozi | ● | ● | ○ | ○ | ● |
●=Ibyingenzi|○=Guciriritse cyangwa kugaragara
Nigute ushobora guhitamo ESL ikoresha Imanza Kububiko bwawe
Tangira ingingo yawe ihenze cyane.Niba ibiciro bya buri cyumweru birya 40+ amasaha yo guhuza, gukoresha ibiciro ni ibyinjira byinjira. Niba kugabanuka kwangirika aribwo bunini bunini, gukurikirana igihe kirangirire bikwiye.
Reba uburyo witeguye kwishyira hamwe.Koresha imanza nka kuzamura syncronisation biterwa nisano isukuye hagati ya ESL platform, POS, na ERP. Kubayobora kuriuko ibirango bya elegitoronike bikorahamwe na sisitemu zihari, reba inzira zacu.
Kohereza mu byiciro.Tangira hamwe kimwe cyangwa bibiri byingenzi ukoresha imanza kandi wagure uko ibikorwa remezo bikuze. Abacuruzi bakuramo agaciro gakomeye bafata ESL nkurubuga, ntabwo umushinga - wigihe.
ESL ROI isa ite?
Ibihe bya ROI biratandukana bitewe nububiko, ubwinshi bwikirango, nigiciro cyakazi - ariko abadandaza benshi bavuga ko bageze ku mezi 12 kugeza 24. Kuzigama kwambere biva kugabanya abakozi no kugabanuka kunoza; uruhande rwibiciro rurimo ibyuma, kwishyira hamwe, no kubungabunga. Kuburyo burambuye, koresha ibyacuIbara rya ESL ROI.
Ikintu kimwe gikunze gusuzugurwa: kugereranya agaciro ka kabiri ikoreshwa. Umucuruzi ushyiraho ESL kubiciro hanyuma akaza gukora hitamo - kugeza - urumuri no kurangira bikurikirana agaciro biva mubikoresho bimwe inshuro nyinshi - nta yandi mafaranga yakoreshejwe kuri label. Mugihe wubaka ikibazo cyawe cyubucuruzi, tekereza icya kabiri nicyagatatu ukoresha imanza uteganya gukora, ntabwo ari iyambere gusa. Byuzuyekugabanuka kw'ibiciro, reba ubuyobozi bwacu bwabigenewe.
Ibibazo Bikunze Kubazwa
Ikirango cya elegitoroniki nikihe kandi gikora gute?
ESL ni ntoya yerekana simusiga - mubisanzwe ukoresheje e - impapuro - zometse kumpera yikibanza mu mwanya wikimenyetso. Yakiriye ibiciro nibicuruzwa bishya bidasubirwaho binyuze kuri radio frequency cyangwa Bluetooth. Kuberako e - impapuro zikurura imbaraga gusa mugihe cyo kugarura ubuyanja, ubuzima bwa bateri mubusanzwe buri hagati yimyaka itanu kugeza kumyaka icumi. Kubireba byimbitse, reba uko tubibonaibikoresho bya elegitoroniki byerekana uburyo ikora.
Ibirango bya elegitoroniki bigura angahe?
Kuri - ibiciro biranga bitewe nubunini, ubwoko bwerekana, nubunini bwa ordre. Igiciro cyose cyoherejwe kirimo ingingo zo kugera, uruhushya rwa software, hamwe nakazi ko guhuza. Ibiciro byagabanutse cyane nkibipimo byo kurera. Reba ibyacugusenyuka kw'ibiciro nyabyo bya ESLIbipimo bigezweho.
Ese ibirango bya elegitoronike birashobora gutuma ibiciro byiyongera?
Ibi nibisanzwe, ariko ukuri gutandukanye nibyo imitwe yerekana. Umubare munini wabacuruzi bakoresha ESL kugirango barusheho kugena ibiciro no kugabanya imyanda - kugirango batazamura ibiciro mugihe gikenewe cyane. Amatsinda yinganda harimo na FMI yatangaje kumugaragaro ko umushinga wambere wubukungu inyuma yo kurera ari imikorere myiza yumurimo. Turakemura iyi ngingo mubwimbitse mu kiganiro cyacu kuriniba ESLs ituma ibiciro bigenda neza.
ESLs ni iminyururu minini gusa?
Oya. Mugihe Walmart hamwe nabacuruzi bakomeye bo muburayi bari ababyaye kare, abadandaza bigenga baragenda bakoresha ESL. Amatsinda yinganda nka IGA yazamuye cyane kwakirwa mubanyamuryango bigenga, kandi kuzigama kwabakozi kugabanuka kugeza kubikorwa -.
Batteri ya ESL imara igihe kingana iki?
Ibyinshi muri ESL bigezweho bimara imyaka itanu kugeza kumyaka munsi yuburyo busanzwe bwo kugarura ubuyanja. Ibirango bivugurura rimwe cyangwa kabiri kumunsi bimara igihe kinini kurenza ibyo bigarura ubuyanja. Ushaka ibisobanuro bya tekiniki, reba ingingo yacu kuriESL igarura ibiciro kandi ikerekana imikorere.
Gutangira
Niba urimo usuzuma ESL kunshuro yambere, tangira ushushanya ingingo eshatu zambere zibabaza ububabare ukoresheje imanza zavuzwe haruguru. Niba usanzwe ufite ibirango byoherejwe kubiciro, reba ibihe byakoreshejwe kabiri ibikorwa remezo byawe bishyigikira hamwe nishoramari rito. Ikibazo ntikikiri ukumenya niba ESLs ikora - niyo ikoresha imanza zitanga agaciro gakomeye kubikorwa byawe.Shikira ikipe yacukuganira kubijyanye n'iboneza bihuye n'ububiko bwawe.
